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PageRank sculpting: How to get more from your links

October 26, 2020 No Comments

30-second summary:

  • SEO strategists focused on link building often forget that it’s much easier to optimize their existing link equity than it is to build more.
  • Large enterprise and ecommerce websites with thousands of landing pages often spread PageRank too thin, sending link equity to pages that are unlikely to ever rank.
  • SEO strategists can achieve dramatic ranking improvements by changing the internal linking profile of their websites to concentrate more PageRank on their highest-value landing pages.
  • An iterative approach to internal link edits with a crawler, A/B testing, and site rollbacks allows webmasters to make adjustments until they get their PageRank distribution right.

Over the past decade, some SEOs have loudly proclaimed that the art of PageRank sculpting is dead. As is often true when armchair technologists voice their opinions with clickbait headlines, they got it dead wrong. In fact, the larger the site and the more PageRank it has, the more effective PageRank sculpting can be.

PageRank-driven link algorithms are Google’s original authority metrics. They are still the fundamental basis for how authority is evaluated on a per-page and per-domain basis. PageRank even underlies the PA/DA metrics from Moz and UR/DR from Ahrefs. Google uses its PageRank algorithms to separate the signal from the noise in its massive 30 trillion page index and provide high-quality search results. 

Call me a traditionalist, but one of the reasons I love experimenting with PageRank is because it is an onsite strategy that I have 100% control over. Earning new links is great, but it’s time-consuming work. Maximizing the value of my existing links is much easier than building new ones. For websites with large existing backlink profiles, it’s often more immediately impactful. 

Not trying to use PageRank to your advantage is a major missed opportunity, particularly for enterprise-level or e-commerce sites with hundreds to thousands of landing pages. This post will break down three powerful PageRank strategies that I use with my clients to improve their rankings. But first — some history.

How PageRank sculpting died and why it should come back

Once upon a time, Google offered full transparency about their PageRank calculations for any page on the internet directly from their database. SEOs knew which pages had more PageRank and did everything they could to capitalize on it. 

PageRank toolbar

One of the ways SEOs used to do PageRank sculpting was by using nofollow tags to direct more link juice to specific pages. Google responded by making it so that all links on a page transfer the same amount of equity, regardless of nofollows. Also, Google decided to deprecate and later fully shutter their PageRank API endpoints. 

Although we no longer have a window into PageRank metrics, it is still being distributed across our sites, so thinking about where we are sending it is really important. I regularly see large websites with multiple landing pages that target too many competitive keywords. Ninety-five percent of their pages get no traffic, but their PageRank is being stretched across all of them. 

Some ecommerce sites have a product page for every SKU in their catalog, resulting in too much PageRank being sent to inventory that’s low-value, out-of-stock, or unlikely to rank on Google. Those ecommerce sites that dynamically create new pages from a template for every city or state often only rank for keywords with low search volume. Those kinds of pages usually don’t have enough unique content for Google to see them as valuable, so sending link equity there is a complete waste of precious PageRank.

New ecommerce sites with thousands of product SKUs right off-the-bat never work because they’ve spread their site authority across too many pages and don’t have enough PageRank for the pages that matter. When you look at successful large sites like Amazon (which has over 300 million landing pages), they put their most important product segments into the navigation menu, so they can direct their domain’s PageRank where they want it for SEO purposes. 

So how do you shift your page PageRank in a way that actually has an impact? You do it through internal links. Internal links spread around your link equity from one page of your site to another. Here are some of the internal linking strategies that I’ve used to shift PageRank and produce dramatic results for large websites.

#1: Reclaim lost PageRank by redirecting broken internal pages

A page that is 404-ing cannot rank in search results and doesn’t pass PageRank to other pages. One of the first ways you can get more out of your links is by redirecting those broken internal links to your highest-value landing pages. 

As we build our websites over time, site structure changes, and URL permalinks can change too. This is especially true for older websites with a lot of history, as well as larger websites with lots of web pages. The links that point to your site are static, so it’s very common for older backlinks to point to broken pages. It’s also common that old internal links in blog posts or other content regions of our site point to pages that no longer exist. Google’s crawlers see all of this, and it reflects the poorly on-site quality.

To reclaim that PageRank, you just need to create redirects from the 404ing page to the appropriate landing page. Here are a few strategies for finding your broken backlinks and 404ing pages:

  1. Google Search Console: Check your 404 logs to see a list of broken links and pages
  2. Audit your incoming backlinks: Use a backlink analysis tool to test the pages where the incoming links are going to make sure they are resolving. If you know how to code, you can build a simple Python script to do this for you.
  3. Analyze server logfiles: If you’re tech-savvy, check your apache or Nginx log files to find 404ing pages, especially those crawled by Googlebot.

It’s a good idea to do this regularly, especially for dynamic sites with a lot of content. I like to run my crawler across our sites every month to make sure all of the internal links are pointing to valid landing pages without any 301 redirects or 404ing broken pages. This is a signal to Google that there’s a webmaster looking after the site and the site is high-quality.

It’s important to think about whether the content of your redirected pages is topically relevant to the old page. Universally redirecting 404s back to your homepage is lazy and not a great idea. Once you identify the broken links pointing to your site, find landing pages that would make sense to redirect them to. 

Also, keep in mind that the PageRank algorithm has a “damping factor”. Each time PageRank transfers from page to page, it incurs a 15% loss, including across redirects. For internal links, there’s no reason to be losing 15% of your internal PageRank. For external links, a 301 redirect lets you capture 85% of the link equity, which is much better than getting 0% with a 404. 

#2: Concentrate the PageRank of your domain onto the pages that really matter

Google uses the internal linking structure of your website to calculate the amount of PageRank on each page. Most sites have the bulk of their PageRank on their home page, which then passes link juice through to the rest of the site. Pages that are closer to the homepage, like those linked to in a navigation menu and footer, or pages that are internally linked to frequently, will always have more PageRank. 

PageRank-animation-2

Image source: Linkgraph.io

To identify which pages on your site you should remove or push deeper, check Google Analytics to see which of your landing pages aren’t getting organic traffic. It helps to build a list of the pages you want to take PageRank away from, as well as the highest opportunity landing pages on your site that you want to push more PageRank towards. Here are a few strategies for how to concentrate PageRank where you want it to go.

  1. Use your header and footer: They serve as a kind of buoy for PageRank across your domain, so linking the most important pages on your site in them concentrates your PageRank onto those important pages.
  2. Remove the worst performing pages: To make your internal linking more effective, don’t have pages in the header and footer that don’t get traffic or rank well. Remove links to them from the home page, nest them deeper into your site, merge pages, or remove them altogether.
  3. Create category pages: Category pages are a great way to build silos of PageRank that you can concentrate on select pages. Prioritize the items on these pages, and link to pages that matter the most near the top of the page.
  4. Use a site:search on Google: The order in which your pages appear will help you understand which pages that search engines see as the most important by PageRank.
  5. Use Blog Content: Blog content allows you to link to your high-value landing pages in a way that is contextually relevant. This helps reinforce topical relevance, depth, and authority for your most important pages.

#3: A/B test your PageRank sculpting

For those who want to attempt some heavy PageRank shifting, it’s important to take an iterative approach to your internal link edits. It helps to use a version control system (like Git) or site snapshots that you can deploy and crawl in a staging environment. As I make my edits, I recrawl my site in the staging environment each time to see how much more PageRank I’m getting on the pages that matter.

Once I’m ready, I’ll deploy the new version live and then monitor my keyword rankings for the affected pages over the course of a week or two. If you’ve picked the right pages to prune and promote, you should see a nice lift in keyword rankings where it matters. If not, you can easily rollback. 

PageRank sculpting works best when used on a site with high-quality landing pages with good UI/UX and strong core web vitals. As with all SEO strategies, they work best when combined. If your primary pages are not high quality or have poor UI/UX, no amount of PageRank shifting is going to get them onto page one. 

Overall, larger websites run a greater risk of spreading link equity too thin simply due to their size. But for those that have quality pages, PageRank sculpting is an ideal strategy for helping Google recognize the pages that matter most.

What are your thoughts on PageRank sculpting? Have you ever tried your hand at it? Feel free to share your thoughts and queries in the comments section.

Manick Bhan is the founder and CTO of LinkGraph, an award-winning digital marketing and SEO agency that provides SEO, paid media, and content marketing services. He is also the founder and CEO of SearchAtlas, a software suite of free SEO tools. You can find Manick on Twitter @madmanick.

The post PageRank sculpting: How to get more from your links appeared first on Search Engine Watch.

Search Engine Watch


How do I unsubscribe from Netflix?

September 5, 2020 No Comments

 compte netflix gratuit Have you seen every possible and unimaginable series on Netflix? Are you just disappointed and think it’s time to unsubscribe?

Whatever your type of subscription to the Netflix platform, know that it is easy to delete your account.

In this tutorial, we explain how to cancel your Netflix subscription, whether you still have the welcome offer or not.

Unsubscribe from Netflix

Netflix is ​​an online video platform that offers three types of subscriptions ranging from € 7.99 to € 15.99.

If for any reason you wish to end your subscription then follow these video streaming service unsubscribe steps.

  1. Sign into your account.
  2. Click on your profile at the top right and select Account .
  3. In the Subscription and Billing section , click on the Cancel subscription option .
  4. On the page that opens, all you have to do is click on Complete the cancellation .
  5. Your cancellation is now registered and will take effect on the last day of the month.Please note that you can reactivate your account at any time. The latter will be permanently closed 10 months after deactivation.If you consider this delay too long, then Netflix advises you to send an email to   privacy@netflix.com , from the email address given during your registration.Also, we recommend that you delete your bank details, in order to avoid any use of your account without your consent. You can also request it in your cancellation email.Remove a profile from your Netflix accountIf you only want to delete one or more profiles associated with your account, then follow the steps below.

    Log in to Netflix.

    Click on your profile and select Account .

    In the My Profile section , click the Manage Profiles option on the right.

    Choose the profile, then click Remove. 

For more information on boosting and saving your personal data, then go to the help center.

To access it, click Account , then click Help Center from the drop-down list. Finally, in the search bar, type Information deletion and information retention policy .

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Top Tips To Get The Most From Microsoft’s New Shutterstock API

August 29, 2020 No Comments

Microsoft Advertising has given its users access to high-quality images with their new Shuttershock partnership. Here’s how you can make the most of it.

Read more at PPCHero.com
PPC Hero



Facebook extends coronavirus work from home policy until July 2021

August 8, 2020 No Comments

Facebook has joined Google in saying it will allow employees to work from home until the middle of next year as a result of the coronavirus pandemic.

“Based on guidance from health and government experts, as well as decisions drawn from our internal discussions about these matters, we are allowing employees to continue voluntarily working from home until July 2021,” a spokeswoman told the Reuters news agency.

Facebook also said it will provide employees with an additional $ 1,000 to spend on “home office needs.”

Late last month Google also extended its coronavirus remote work provision, saying staff would be able to continue working from home until the end of June 2021.

Both tech giants have major office presences in a number of cities around the world. And despite the pandemic forcing them into offering more flexible working arrangements than they usually do, the pair have continued to build out their physical office footprints, signaling a commitment to operating their own workplaces. (Perhaps unsurprisingly, given how much money they’ve ploughed in over the years to turn offices into perk-filled playgrounds designed to keep staff on site for longer — with benefits such as free snacks and meals, nap pods, video games arcade rooms and even health centers.)

Earlier this month, Facebook secured the main office lease on an iconic building in New York, for example — adding 730,000 square feet to its existing 2.2 million square feet of office space. Google has continued to push ahead with a flagship development in the U.K. capital’s King’s Cross area, with work resuming last month on the site for its planned London “landscraper” HQ.

In late July, Apple said staff won’t return to offices until at least early 2021 — cautioning that any return to physical offices would depend on whether an effective vaccine and/or successful therapeutics are available. So the iPhone maker looks prepared for a home-working coronavirus long haul.

As questions swirl over the future of the physical office now that human contact is itself a public health risk, the deepest pocketed tech giants are paradoxically showing they’re not willing to abandon the traditional workplace altogether and go all in on modern technologies that allow office work to be done remotely.

Twitter is an exception. During the first wave of the pandemic the social network firmly and fully embraced remote work, telling staff back in May that they can work from home forever if they wish.

Whether remote work played any role in the company’s recent account breach is one open question. It has said phone spear phishing was used to trick staff to gain network access credentials.

Certainly, security concerns have been generally raised about the risk of more staff working remotely during the pandemic — where they may be outside a corporate firewall and more vulnerable to attackers.

A Facebook spokeswoman did not respond when we asked whether the company will offer its own staff the option to work remotely permanently. But the company does not appear prepared to go so far — not least judging by signing new leases on massive office spaces.

Facebook has been retooling its approach to physical offices in the wake of the COVID-19 pandemic, announcing in May it would be setting up new company hubs in Denver, Dallas and Atlanta.

It also said it would focus on finding new hires in areas near its existing offices — including in cities such as San Diego, Portland, Philadelphia and Pittsburgh.

Facebook CEO Mark Zuckerberg said then that over the course of the next decade half of the company could be working fully remotely. Though he said certain kinds of roles would not be eligible for all-remote work — such as those doing work in divisions like hardware development, data centers, recruiting, policy and partnerships.


Social – TechCrunch


How to use trending keywords from current events in content marketing

July 29, 2020 No Comments

30-second summary:

  • Companies can rank for trending keywords by combining content marketing with current events.
  • There are some specific Dos and Don’ts for creating this content in a tasteful manner.
  • Dos include questioning your motives, thinking of clients first, keeping content value-driven, and giving company updates.
  • Don’ts include pretending nothing is going on, posting irrelevant content, abandoning your existing SEO strategy, or giving up.
  • VP of sales and marketing at Strategic Sales & Marketing, helps you achieve SEO value while maintaining sensitivity using trending keywords.

A good content marketing strategy should already be backed up by a list of target keywords or keyphrases your business is trying to rank for. But alongside these evergreen keywords, incorporating trending search terms into content marketing can boost SEO significantly. There’s already plenty of advice for finding trending keywords, but how do we harness their power without being distasteful?

Approaching serious current events in content marketing can be a tricky wire to walk. In 2020 alone, businesses and marketing teams everywhere have struggled to decide how to use keywords related to the COVID-19 crisis, the Black Lives Matter movement, Brexit, increasing climate change, and even a sighting of murder hornets. To avoid embarrassment and truly rank for important trending searches in an authentic way, follow these dos and don’ts.

Do: Question your motives

A national or global news story breaks, new keywords start trending immediately, and the first thing you think is…

If the answer was “Ooo I can use this”, then you may not have the best motives for adding that current event to your content marketing. Stopping to question your motives is the first step to harnessing the power of trending keywords without making a marketing blunder. It should and will take deep thought as to how to approach a trending topic with sensitivity.

Ranking for trending keywords shouldn’t be just about good SEO. Your keyword usage serves as a connection between what is important to both a brand and its consumers. When the great toilet paper shortage of 2020 occurred, bath tissue companies could have easily changed their marketing to fuel the need and push profits even more. But brands like Cottonelle took the exact opposite approach with their #ShareASquare social media campaign and partnership with United Way. Content marketing should always be motivated first and foremost by your business values, not your bottom line.

Don’t: Pretend nothing is going on

Some companies read the news and move right along with business as usual. That’s okay if you don’t have the right motives or anything significant to add value for your audience. However, the conversation surrounding authentic branding is growing, and more and more consumers are wanting to see companies respond to important events with transparency and empathy. 

In a 2019 Deloitte study, 55% of survey respondents reported believing that “businesses today have a greater responsibility to act on issues related to their purpose”. It’s okay to ignore which Kardashian is getting divorced when it comes to your marketing. But issues like climate change, world health, and racism cannot be ignored or you risk alienating consumers who equate silence with complicity. 

Do: Think of your clients first

Any good company already has their customers at the center of their content marketing strategy. Now more than ever, businesses need to refocus their marketing and make sure they are putting their customers’ needs first. This can be difficult in a climate where world events are creating new and different needs seemingly daily.

Consumers are shifting their needs and preferences to new types of content and new ways of engaging with companies. In particular, educational content is gaining popularity and driving “how to” searches. Think of what your clients need to know or hear in order to interact with your business, products, or services. The client always comes first.

Don’t: Provide irrelevant content

Anything you share concerning current events needs to be connected to your business in some way or another. Posting something completely irrelevant or out of the blue may throw off and leave a sour taste with customers and followers. If you can’t tie the content directly to your customer’s needs, then it’s likely not relevant enough to share.

One way to connect your business with seeming-distant trending topics is to think of secondary trending searches still related to your industry or product. COVID-19 has changed the way people live which has led to a wide variety of spiking trends such as gardening or home haircuts. There’s always an authentic way to connect a current event to your company. 

Do: Keep your content marketing value-driven

Even if you’re making a commentary or stating a position or opinion, you still need to add value to your content. Every message should have a takeaway that readers can apply to better themselves or their lives. Sometimes the value is in buying your service or product, but other times the value lies in the emotional connection imparted to the reader.

Think, what does value mean to your clients right now? Nike is a great example of a company providing new value to consumers. With gyms everywhere shutting down, Nike released their workout content for free and ramped up posting blogs to its apps and website. Their latest trend-focused content features celebrities challenging at-home exercisers to various workouts. Creating this value-driven content allows them to rank for many trending 2020 searches such as “at-home workout” as well as various trending athletes and celebrities.

Source: Google Trends

Don’t: Abandon your content marketing strategy

In turbulent times, your audience needs some nuggets of normalcy. A good content marketing strategy will provide the flexibility to adapt to sudden world changes or important events that need commenting on without abandoning the original plan. That being said, you’ll probably need to pivot on a few things, or at least give your audience a heads up about why they may still be seeing the content you already had planned.

Following travel restrictions due to Covid-19, Travel Zoo issued an email and blog statement explaining why they were going to continue on with their email series promoting travel, even when they knew their audience wouldn’t need their services right then. They add that they will be offering the same great content and deals they had planned, so email subscribers will “continue to find experiences that inspire and enlighten, whether in fantastic locations around the world or through something new you can try right in your home”.

Abandoning evergreen keywords for trending ones can lead to a big drop in your overall SEO. Remember, these searches are “trending” for a reason. That means, just as quickly as consumers are finding your recent content marketing, they are moving on to new trends and keywords.

Do: Give company updates

Once you decide to approach a trending topic in a blog, email, or any piece of content, it’s good to give clients company updates related to your first statement. This creates more opportunities for using related trending searches without keyword-stuffing your original content. This also shows consumers that you follow through on your promises which builds customer–brand rapport.

A great example of a constant commitment to this is Ben & Jerry’s Issues We Care About blog. These articles keep consumers interested in the company while ranking their content high in trending search results. 

Ben & Jerry's blog example

Source: benjerry.com

Don’t: Give up

Using trending keywords related to current events is key to helping consumers find your content. Just because it may take more consideration to create does not mean it’s worth skipping. “Going dark” can hurt exposure, engagement, and sales. And even businesses that weather the storm will face further recovery time if their company was out of mind due to lack of marketing.

Times are tough, there’s no doubt about it. But when it comes to keeping your business running in the face of global catastrophe, you cannot give up, especially on your marketing. Rather, content marketing and reaching clients and consumers at home requires your doubled commitment. You can make your content a place people turn to for wisdom and perspective—all while scoring those trending keyword SEO points.

Gregg Schwartz is the VP of sales and marketing at Strategic Sales & Marketing, a lead-generation firm based in Connecticut.

The post How to use trending keywords from current events in content marketing appeared first on Search Engine Watch.

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How To Stop Instagram From Tracking Everything You Do

June 14, 2020 No Comments

Though the Facebook-owned app doesn’t give users complete control, there are ways to limit the data it collects and the types of ads you see.
Feed: All Latest


A New Air Taxi Model Takes Design Cues From a Far-Flying Bird

June 13, 2020 No Comments

Beta Technologies’ Alia, which debuted Friday, draws inspiration from the ultra-efficient Arctic tern. The craft may one day transport organs for transplants.
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Alexis Ohanian steps down from Reddit board, asks for his seat to go to a black board member

June 6, 2020 No Comments

Alexis Ohanian, the founder and former CEO of Reddit, stepped down from his position on the company’s board Friday as the U.S. roils with nationwide protests against police brutality after Minneapolis police killed George Floyd, an unarmed black man.

Ohanian is calling on the company he founded to fill his position with a black board member, a high-profile step for a company with its own rocky track record around issues of race.

“I believe resignation can actually be an act of leadership from people in power right now,” Ohanian said in his announcement. “To everyone fighting to fix our broken nation: do not stop.”

 

With the decision, Ohanian also announced that future gains of his company stock would be invested in the black community, “chiefly to curb racial hate.” That amount could total to around $ 50 million, according to reliable sources. His first move will be to give $ 1 million to Know Your Rights Camp, an organization founded by Colin Kaepernick that focuses on self-empowerment and safety for black and brown communities.

Many leaders within tech are calling for the industry to have its own reckoning with entrenched racism, an effort Ohanian’s move may amplify. Tech companies have long been criticized for their broad lack of black leadership at the highest levels, a failing that likely factors into their myriad policy failures around race — like the fact that Facebook only banned white nationalism one year ago.

“I co-founded @reddit 15 years ago to help people find community and a sense of belonging. It is long overdue to do the right thing. I’m doing this for me, for my family, and for my country” Ohanian wrote on Twitter. “I’m saying this as a father who needs to be able to answer his black daughter when she asks: ‘What did you do?’ ”

Update: Reddit CEO Steve Huffman (u/spez) said that the company would honor the request to bring on a black board member in Ohanian’s place.

Ohanian stepped away from his daily duties at Reddit in 2018 but kept a seat on the board at the time. His transition to being more hands-off at the company he founded has been gradual over the last few years as he spent more time on Initialized Capital, an early-stage venture fund he co-founded. In recent years, Ohanian has also become a more outspoken advocate for policies like paid family leave, calling for more equitable, flexible leave policies and citing his own experience as a father. In 2017, Ohanian had a daughter with his wife, tennis legend Serena Williams.

Reddit occupies a unique place among social media platforms. It has largely avoided the spotlight of platforms like Facebook and Twitter, but not for lack of its own systemic problems. Though it hasn’t been as high-profile, the platform has faced its own reckoning around harmful content in recent years for hosting virulently racist content on subcommunities like r/blackpeoplehate, r/The_Donald and others. Reddit has taken action against those communities over time, either banning them outright or placing them in a state of “quarantine” where they are not surfaced in search or recommendations and require a user to click through to view them.

The company’s history with diversifying its leadership has been spotty. In 2015, internal turmoil at the company and a backlash from its users led to the resignation of the company’s interim CEO, Ellen Pao. As we reported in 2016, more than a dozen senior Reddit employees, many of them women and people of color, left the company in the resulting tumult. As it continued its overdue campaign to crack down on violence and hate speech, Reddit brought in its first female board member, Porter Gale, last year.

In a post on Reddit, Huffman also addressed the company’s troubled history of allowing often violent and extreme racist content to flourish on the platform.

“In 2018, I confusingly said racism is not against the rules, but also isn’t welcome on Reddit. This gap between our content policy and our values has eroded our effectiveness in combating hate and racism on Reddit; I accept full responsibility for this,” Huffman said.

He also acknowledged concerns from employees about the company’s policy decisions, expressed this week in response to an email he sent out about ongoing protests and the killing of George Floyd.

“These questions, which I know are coming from a place of real pain and which I take to heart, are really a statement: There is an unacceptable gap between our beliefs as people and a company, and what you see in our content policy,” Huffman said.


Social – TechCrunch


Facebook, YouTube, Netflix and more get eye-tracking apps from Tobii

May 20, 2020 No Comments

Modern apps and services are a mixed bag when it comes to accessibility, and people with conditions that prevent them from using the usual smartphone or mouse and keyboard don’t often have good alternatives. Eye-tracking tech leader Tobii has engineered a solution with a set of popular apps that are built for navigation through gaze alone.

Working with a third-party developer that specializes in accessibility development, the company’s new suite of apps includes: Facebook, FB Messenger, WhatsApp, Instagram, Google, Google Calendar, Google Translate, Netflix, Spotify, YouTube, MSN and Android Messages.

These custom apps are for Tobii’s eye-tracking I-Series tablets or Windows PCs using Tobii peripherals and software.

Previously, users would generally have to use the generic web interfaces for those services, or some kind of extra layer on top of the native apps. It can work, but the buttons and menus are generally not designed for use via eye tracking, and may be small or finicky.

The new versions are still based on the web apps, but designed with gaze tracking in mind, with large, clear controls on one side and the app’s normal interface on the right. There are simple directional controls, of course, but also context and app-specific ones, like “genre” when browsing Netflix.

The company highlights one user, Delaina Parrish (in the lead image), who relies on apps like Instagram to build her Fearless Independence brand but has been limited in how easily she could use them due to her cerebral palsy. “These accessible apps have improved my daily productivity, my channels of communicating personally and for business, and my overall independence,” she said in the Tobii press release.

It’s hard to overestimate the difference between a tool or interface that’s “good enough” and able to be used by people with disabilities, and one that’s built with accessibility as a goal from the start. The new apps should be available on compatible devices now.

Gadgets – TechCrunch