- Choosing the right content management system (CMS) to support your content and marketing goals is a big undertaking.
- A good CMS should be here to support your SEO objectives.
- The selection includes looking at factors such as budget, the purpose of your website, and the technological capabilities of who will be using the CMS.
- The biggest challenges with CMS often relate to a lack of flexibility to deal with dynamic changes in markets and consumer demand. This is an area where AI needs to help.
Your CMS enables your team to create and edit content, set up workflows and collaborate with one another, and publish content directly to your website. Choosing the right content management system (CMS) to support your marketing goals is a critical decision. Having to migrate your site to another CMS later if you’re unhappy with your choice is a major undertaking with serious SEO considerations, so you want to choose the best fit right out of the gate.
Of the top million sites on the web, 47% use WordPress. Another 43% use unnamed “other” CMS solutions including Joomla!, Squarespace, Blogger, Wix, and more. WordPress can be a good CMS choice for SEO, but it is not without its challenges. Enterprise brands, in particular, may need a more powerful, customizable CMS to suit their needs without introducing all of the vulnerabilities and integration foibles of a WP setup with third-party plugins.
What are we looking for in an SEO-friendly CMS?
On-page SEO is still a top organic ranking factor. The ability to optimize specific elements of the page—page title, URL, meta description, headings, and image alt text—is key. You also want to ensure that code is as clean as possible.
What else should you be looking for in a CMS to support your search optimization strategy?
1. WYSIWYG – “What You See Is What Get”
Make sure your CMS is manageable for all users. While many marketers know coding basics, you don’t want to present obstacles for creative team members in your CMS. You can read more about “What You See Is What Get” and more on the mechanics of CMS selection here.
2. Loading speed
Given Google’s emphasis on page speed and the fact that every single second of delay can cost you a seven percent reduction in conversions, you can’t afford to get this one wrong. A quick-loading CMS is a foundation on which your other page speed optimizations can be more successful.
3. Workflows and collaboration
How intuitive is your content workflow? If you’re having to track revisions and control permissions in other software, you’re wasting valuable time.
4. Mobile optimization
Today, over 40% of online transactions occur on mobile and 87% of internet users are on mobile phones. Google recognizes the importance of mobile to user experience, so much that the search engine implemented mobile-first indexing as of July 1, 2019.
5. Purpose-built features
These will vary on your type of business and unique needs. If you’re selling online, for example, you’ll want an ecommerce CMS with the ability to add hundreds or thousands of products, define the attributes shoppers use to search your inventory, and edit product groups en masse.
Your CMS should include standard features to support crawlability and indexing including canonical tags, meta robots control, automatic RSS generation, and security features.
7. Content optimization
Built-in content optimization capabilities enable your team to meet searcher demand in real-time with SEO recommendations based on search data.
How can you future proof your CMS with AI?
As I mentioned above, you really don’t want to have to migrate your site if your CMS can’t keep pace with your business growth and the evolving search landscape. There are other options if your CMS meets your needs today but doesn’t have the capabilities to serve you in the years to come.
Dynamic content is the future of SEO. Human marketers simply don’t have the bandwidth to collect and analyze the massive amount of consumer data being generated across hundreds of touchpoints. Artificial intelligence (AI) is a game-changer in so many facets of marketing, and content management is no exception.
1. Bridge the customer experience and optimization gaps
AI is transforming the CMS market by helping marketers to bridge the customer experience and optimization gaps where traditional CMS options come up short. For example, AI drives real-time SEO research and insights which can then be used to make smart content optimization recommendations or even implement optimizations that personalize the reader’s experience.
2. Expand image and voice search opportunities
Inside a CMS, AI can enable automatic image tagging and Natural Language Processing (NLP) or even Generation to accelerate the process of content creation. AI can analyze text for linking and CTA opportunities, and optimize for voice control and voice search platforms.
3. Free up more time for productive campaign management
All of this intelligent automation enables marketers and SEOs to hand off the manual, labor-intensive aspects of their strategy and free up time for more creative campaign management tasks.
In the future, we may even see intelligent CMS solutions able to interface with other AI systems and devices. AI may be able to personalize not only the content but efficiently deal with thousands of landing pages that need to be optimized quickly and frequently.
Building SEO into your content creation
Optimizing for search today means not only optimizing for the customer experience but for the myriad search result types a well-optimized piece of content can trigger. Local/MapPack results, zero-click search, answer boxes, video carousels, featured snippets, and more help searchers make better decisions and give brands opportunities to get in front of more relevant queries.
Choosing the right CMS, or if you need a CMS, is far from the only consideration in your SEO strategy, but it should be a well-thought decision based on your company’s unique needs and goals for your marketing program. A good CMS gives authors the power to optimize new content ‘out of the gate’ as it is produced.
With your CMS and all tools, choose solutions that are built to scale. Focus on search-friendly content types that enable you to target different search intents and types, and help you stand out in competitive SERPs—for example, video thumbnails are now appearing in 26% of search results.
The role of AI and automation
AI is now beginning to play an important role in the development of content and with integration in CMS systems. Sometimes there are areas where CMS systems can be large and not sufficiently flexible to deal with dynamic changes of markets, consumer demand, and competitive movement. This can make it hard for you to make changes quickly, and when things break the amount of time and resources needed to fix them is huge. AI-powered automation can now help relieve some of this burden and help marketers seize on immediate opportunities and act on them in as near to real-time as possible.
There is no one size fits all CMS. However, if you are challenged by slow and cumbersome changes then focusing on how AI is used may help when evaluating how, if, and what is the best CMS option for your brand.
Jim Yu is the founder and CEO of BrightEdge, the leading enterprise SEO and content performance platform.
The post How SEO Friendly CMS can support your digital goals now and in future appeared first on Search Engine Watch.
As tech companies like Twitter and Facebook gear up for longer-term remote work solutions, the future of work is becoming one of the more exciting opportunities in venture capital, Charles River Ventures general partner Saar Gur told TechCrunch.
And as loneliness mounts with shelter-in-place orders implemented in various forms across the world, investors are looking for products and services that foster true connection among a distributed workforce, as well as a distributed society.
But the future of work doesn’t just entail spinning up home offices. It also involves gig workers, freelancers, hiring tools, tools for workplace organizing and automation. The last couple of years have particularly brought tech organizing to the forefront. Whether it was the Google walkout in 2018 or gig workers’ ongoing actions against companies like Uber, Lyft and Instacart for better pay and protections, there are many opportunities to help workers better organize and achieve their goals.
Below, we’ve gathered insights from:
- Saar Gur, general partner at Charles River Ventures
- Roy Bahat, head of Bloomberg Beta
- James Cham, partner at Bloomberg Beta
- Karin Klein, partner at Bloomberg Beta
- Ann Miura-Ko, co-founding partner at Floodgate
- Quentin Clark, managing director at General Catalyst
Saar Gur, Charles River Ventures
What are you most excited about in the future of work?
Future of work is one of the most exciting opportunities in venture.
Pre-COVID, few tech companies were fully remote. While it seems obvious in retrospect, the building blocks for fully remote technology companies now exist (e.g. high-speed internet, SaaS and the cloud, reliable video streaming, real-time documents, etc.). And while SIP may be temporary, we feel the TAM of fully remote companies will grow significantly and produce a number of exciting investment opportunities.
I don’t think we have fully grokked what it means to run a company digitally. Today, most processes like interviewing, meetings and performance/activity tracking still live in the world of atoms versus bits. As an example, imagine every meeting is recorded, transcribed and searchable — how would that transform how we work?
There is an opportunity to re-imagine how we work. And we are excited about products that solve meaningful problems in the areas of productivity, brainstorming, communication tools, workflows and more. We also see a lot of potential in infrastructure required to facilitate remote and global teams.
We are also excited by companies that are enabling new types of work. Companies like Etsy (founded 2005), Shopify (2004), TaskTabbit (2008), Uber (2009), DoorDash (2013) and Patreon (2013) have helped create a new workforce of entrepreneurs. But many of these companies are over a decade old and we fully expect a new wave of companies that give more power to the individual.
Google’s recent release of a new markup specification, the speakable schema, brings the digital technology to another leap. The term speakable currently points to the ability of Google Assistant and News to provide internet users with excellent results that fit their needs.
The new schema SEO is useful when asking for specific topics and news related to a particular brand or happening. The returned results are then read back by Google Assistant with speakable texts.
Google’s new feature is currently intended to provide users with a summary of a story’s key points but has a later possibility for expansion.
Available documentations from schema.org points out to the text to speech conversion of a news article and available online documentation supporting the new feature.
What is Google’s new speakable schema markup?
Current technology is heading towards speakable-friendly smartphones and gadgets supporting voice searches. Google’s speakable schema markup tool allows businesses to indicate content sections that support voice search technology.
This new Google algorithm will allow businesses to pick the most crucial information relating to their business, highlight such content, and give them better visibility to their intended audience.
This is similar to how featured snippets work only that the information is delivered via voice assistant that reads to your website content to the visitors.
The new Google speakable schema markup is currently in its beta version, which can only be accessed by news publishers. It also has a limited audience reach, exclusively servicing the US for now and only working with Google Home devices including the Google Assistant.
How does Google’s speakable schema markup work?
Similar to the traditional way we get our websites to rank, optimizing your voice searches require you to input significant information fragments featured in your SEO campaign.
It means sections of your campaign material can be optimized for voice search.
The schema helps Google’s algorithm determine the importance of your chosen content fragment with your specific niche, helping it rank in the SERP. Content that is found relevant by Google, Microsoft Cortana, and Google Home streamlines that information and finds a way of reading them back to your website’s intended audience.
The way Google pulls up that information is based on its sophisticated algorithm. News publishers, though, are solely responsible for selecting text fragments that they want Google to feature.
The search engine will determine how relevant the information is and how it relates to their user’s voice search queries before voicing it out.
The current setup of Google’s speakable schema is only accessible to news publishers, allowing them to highlight parts of a news feature in voice search optimization.
Though the technology is still in its early stages, news publishers have the option of presenting the most accurate answers to any internet user’s query.
In its initial state, Google’s speakable schema is a powerful way of obtaining information about recent news and current events.
There are several points to consider when having your content optimized for the speakable schema. Most of these requirements fall under the precepts of meeting the demands of current and possibly future inquiries.
- The topic should focus on one subject and storyline with understandable and relevant writing
- All the information presented in the publication must be accurate in all aspects and must be factual
- The text should not contain ad campaigns
- The content cannot contain vulgar words or hate speech directed towards a person or entity
- The news should include the author’s information, including the publication data and contact details
Speakable content is available to businesses creating content but is currently limited to news publications. The points highlighted are just some of the specifications for the new Google schema to ensure all new information meets industry standards.
How will the speakable schema affect SEO?
The tech industry continually shapes itself with innovations like the speakable SEO feature of Google to accommodate existing and future demands.
The rise of voice-enabled searches primarily impacts the search engine optimization landscape, making it more demanding for businesses to ramp up their website performance.
Speakable is still in its beta form, and there are currently no effects on a website’s SEO performance. But as the industry adapts voice searches, we can see speakability becoming one of the forefronts of ranking in the Voice Assistant tools.
As such, the speakable schema will have a tremendous impact on how we use the internet and search for information. This predicament will also be another burden for some companies as they start figuring how to provide better services to their customers.
More and more companies will fine-tune their website content, so it adopts the voice-friendly features of Google. It entails restructuring current content and shifting their market options to include voice-search enabled gadgets and devices.
How to prepare your business for the speakable schema markup?
In the meantime, speakable is still in its early stages. The tech giant continually tests and further enhances its speakable schema markup to strengthen its capabilities. Nonetheless, it won’t take long before companies, and their website starts feeling its effects.
Getting ahead of Google’s SERP race will give your company a better chance of landing the top spots considering your site is at par with the latest algorithm demands of most search engines.
Here are the best practices to implement so your website content meets with the future SEO demands or hire an SEO agency to make it easier:
- Create coherent and conversational statements on your website relevant to your business niche. This will help stay ahead with speakable-type technology and make it easy for you to determine which information effectively relays to your intended audience.
- Using short and understandable sentences makes them acceptable to your website visitors. Remember that most people have only a minute of attention span, and you want to capture your audience in that small timeframe to get their interests.
- Writing in a conversational voice tone is the best way to reach a broader scope of website visitors. You want your audience to get a full grasp of what you are offering, so a short, concise, and simple-worded statement will get them glued to what you are providing.
How do you use speakable markup?
To start using the TTS suitability of Google’s speakable schema, you need to follow four critical requirements set by the search engine.
- Following all guidelines, including the technical side, content, webmaster, and structured data protocol, is the starting point of enabling the audio playback capabilities of your website texts
- Include Google’s speakable structured data semantics into the code of your web page
- Test and approve your chosen structured data
- Submit the content for eligibility and onboarding process
What are the benefits of speakable schema markup?
There are a lot of undeniable benefits to using Google’s newest schema platform. Though the speakable SEO is available for an online publisher, for now, future expansions will include almost every business with a website.
Among some of the benefits of using the speakable schema include:
- There are better opportunities for improving SERP ranking positions
- A speakable schema improves brand recognition
- It increases the click-through-rates of your website
- Position your website for Google Assistant and Amazon Alexa’s voice search
- Increase your website’s social media following
- Provide your audience with a sneak peek of what your content offers without looking at their device screens
Depending on your market niche, Google’s upcoming speakable schema offers your business with industry-related benefits. This includes getting more views for your music and videos, getting more job applicants on your page, or increasing the popularity of a specific product or service.
But all these benefits are what we can foresee in the future. The fact is, Google’s speakable schema is still in its easy concepts, and it is not clear whether the tech giant would put the feature outright. The Beta version of the new algorithm already allows news publications to read featured information off a webpage.
The future of speakable markup depends on how the general population will receive it. Adaption of the new schema would mean expansion outside of its current scopes to include all aspects of the web. Additionally, industry acceptance of this new schema will only be derived depending on how universally the markup is put to use.
And as voice search becomes an accepted method of looking for information on the web, we might see Google pushing the new schema into its existing ecosystem. Regardless if these search engine changes are seen as a threat to existing methods or an opportunity for advancement, we can look at it as an answer to the changing needs of internet users.
Emily Browne is a web content enthusiast with three years of experience in SEO writing. She can be found on Twitter @Emilyrownee.
The post What is speakable schema markup and how does it impact the future of SEO? appeared first on Search Engine Watch.
The estimated size of the global collectibles market is $ 370 billion.
People have an innate propensity to collect, which drives purchases of collectible goods like art, games, sports memorabilia, toys and more. But given that the world is rapidly adopting digital each day, how likely is it that this market can continue to grow as is?
Won’t this primarily physical market have little choice but to evolve with the times?
With an increase in digital adoption, a step-function innovation is emerging; digital collectibles. The new medium is gaining in popularity and its influence is spreading relatively quickly.
The potential impact on the cryptocurrency landscape, while seemingly unrelated, is quite profound. Businesses already present in the collectibles market have new offerings, demographics and economic impacts to take into account. Even household brands are acknowledging their significance and building strategies around them.
Digital collectibles have taken a foothold and are well on their way to increase their presence in our daily lives.
What is a digital collectible?
Fictional portrayals of virtual worlds such as “Ready Player One” and “The Matrix” typically portray the physical and virtual worlds as distinct realms siloed from each other. Characters escape a dystopian, impoverished physical realm and enter a separate, utopian virtual realm in which they are wealthy and important.
Our non-fictional future won’t have that dichotomy. One main reason is money. Any virtual world has a virtual economy, and when that virtual economy gets really big, it integrates with our real-world economy. That is in equal parts due to market forces and government intervention.
This is part six of a seven-part series about “multiverse” virtual worlds. We will explore the dynamics of games’ virtual economies, the exchange of virtual assets for real money, challenges with money laundering and underage gambling, the compliance infrastructure needed for virtual economies, and the challenges in balancing a virtual economy’s monetary supply.
What separates virtual from “real” is the ability to make money
To many people, the idea of spending time in virtual worlds amassing in-game currency and trading goods still sounds like the geeky science fiction hobby of someone who needs to “get a real job.”
Our society gauges the worthiness of pursuits based on their social and economic productivity, and most people don’t view virtual worlds as productive places. As more people find enjoyment in virtual worlds and respect people with accomplishments in them, however, vying for accomplishment with those worlds will increasingly be viewed as socially productive. As more people start earning an income through work in virtual worlds, perception of economic productivity will quickly change, too.
Virtual worlds will be viewed as digital extensions of “the real world” and working a full-time job in a multiverse virtual world will become as normal as someone working in a social media marketing role today.
A survey of SEO specialists published at Best SEO Companies has revealed some interesting analysis on the state of the SEO industry and gives insights about the future of search in 2020 and beyond.
Nearly 500 digital marketing experts offered their responses to the survey, highlighting the tactics which they feel will be important within five years, as well as what factors they expect Google to look upon favorably as the search giant continues to update its algorithm.
Let’s take a look at some of their predictions.
1. Majority of SEOs think the practice is increasing in importance
A significant 75% of respondents believe SEO will be more important in the future.
This isn’t surprising in and of itself, but some more granular detail is quite revealing about how changeable the industry is.
37% plan to stay in SEO for just one-to-three years and a sizeable 23% describe their jobs as precarious in light of Google’s algorithm changes.
Additionally, a massive 80% are concerned that algorithm changes will negatively impact their career. While respondents are broadly optimistic about the need for SEO, they are not universally confident that their own jobs in the sector are entirely permanent.
2. SEOs need to stay current
Free online courses and training were cited by 45% of respondents as the best method for SEOs to stay current while operating in this fast-paced and ever-changing industry.
42% plan to diversify their skills and 40.7% point to news/blogs as good ways to keep up-to-date.
38% say attending conferences and seminars will help them stay current and when asked if they will be attending any SEO conferences this year, 54% said they would be.
3. AI optimization is the key tactic for the future
Responses about the significance of specific SEO tactics within the next five years were a little more long-tail.
That said, 31% of respondents cite AI optimization as effective and worthwhile and 29% see this tactic as being important within the next five years.
Mobile remains a big potential growth area for SEOs. 20% see mobile optimization as gaining in importance over the next five years.
Voice search optimization and targeting featured snippets are also predicted to be increasingly important among SEOs in the future.
4. Most think quality content will be the biggest priority for Google
When SEOs are tasked with predicting areas that Google will increasingly take into consideration when ranking sites, content comes out on top.
46% of respondents said that the quality of content will be a priority for Google in the future. But, again, other factors were not far behind.
Social share, accessibility, and mobile-friendliness were all cited by more than 40% of those surveyed as being priority areas for the search giant.
5. SEO sentiment and ethics
The survey also highlights some interesting trends about general sentiment SEOs have towards working in the industry and questions of ethics.
69% of respondents reported job satisfaction, with “creative”, “engaging”, and “intelligent” being the top three descriptors cited for how they perceive the work they do.
The search industry can be frustrating, however. 44% cited short deadlines as a common frustration. Other process-orientated issues such as changing project scopes and, simply, frustrating clients were also cited as some of the more negative aspects working in SEO.
14% of SEOs also admitted to being frustrated by unethical competitors and, when asked directly, a significant 39% of respondents said that they themselves have used unethical – or black hat – SEO tactics.
While the digital marketing industry is broadly optimistic about the importance of SEO in the future, this research certainly highlights that the search community is more than wary of the need to be agile in an industry where key players such as Google can have as much impact on an individual’s job as emerging technologies and client/customer demands do too.
Factors like quality of content, mobile, and AI all appear to be top – or near top – of the list for SEOs when it comes to anticipating key areas of focus over the next few years. But there is actually great diversity in the ideas across the community as to which tactics will be the most important, and where Google will most likely place more weight when generating their rankings in the SERPs.
One key takeaway is that the SEO sector is as changeable as it ever was. It is still evolving. And still subject to disruption from new tech. But with 69% of those surveyed reporting that they are satisfied in their job, it is clearly a challenging and rewarding vertical to work in.
The post Report: Future of search in 2020 according to SEO specialists appeared first on Search Engine Watch.
In this video, Hanapin’s Danielle Gonzales and John Williams discuss the future of PPC and what’s on their wishlists for 2020.
Read more at PPCHero.com
It’s still early days in the world of voice search, and yet already this new type of device and search engine use is – according to comScore – expected to account for up to 50 percent of the global search market next year. That’s a major shift in consumer behavior in only a few short years.
Digital assistants are becoming increasingly prominent in our homes and on mobile devices, and their ubiquity will only increase.
But where exactly is the brand play in voice search? How developed is the opportunity, and what specific strategies do brands need to apply to benefit from this trend? Let’s take a look at the current state of affairs and, more importantly, where things will go in the next few years.
The current focus on position zero
When you hear marketers talk about voice search today, you probably hear a lot of talk about Position Zero, also known as the featured snippet. This is the content that Google offers in the top search results position in hopes of directly answering a search query. In the desktop and mobile screen worlds, the top content is followed by a host of other search results. In the world of voice search, position zero is everything – the only information that will be relayed to the user. As such, especially for businesses, getting to position zero has become the new imperative. Exactly how to do that, however, is still an open question.
As with all things in the search space, best practices for optimizing for position zero are going to evolve over time. But businesses looking to be a step ahead when screenless search becomes the new norm are focusing on a few key areas:
- Relevance through data: Being the most relevant for a given voice search is all about giving the search engine what it needs to tailor response for the user – a user whom the voice assistant knows intimately. The more context offered, the higher the likelihood that a digital assistant will pair your business with a potential customer. For example, if you’re a restaurant, this means ensuring the engine can find accurate information on digital profiles regarding not just location and hours, but also customer ratings and reviews as well as details like whether you’re pet-friendly, offer patio dining, feature gluten-free options, and more.
- Feed the featured snippet: If you want to be the featured snippet to a given query, make sure your website and profiles provide complete, succinct answers to the questions most likely to lead people to your business. This could be within the first paragraph of a blog post, in an FAQ on your site, or in various other areas of content.
- Prioritize schema: This is SEO 101, but it’s even more important for voice search. Make sure your site is following an agreed-upon structure for how search engines read content, as organized via Schema.org.
While these basics can help businesses increase their relevance for voice search today, we’ve only seen the beginning of what voice search will mean for digital marketing efforts in the future. How will this transformative shift play out over the next few years?
The beginning of the curve
Despite the rise in voice search behavior, the business models that will evolve around this opportunity are still emerging. Right now, the biggest tech players in the world – Google, Amazon, Apple, Microsoft, and Facebook—are investing deeply in voice search for three reasons:
- Voice search represents a core technology that can extend across business lines.
- It represents a transformative user experience that reduces friction and moves people away from screens.
- Voice search represents a major new way of tapping into emerging markets like India and Southeast Asia, where mobile devices and behaviors are overwhelmingly dominant.
Big tech is investing in voice search for the above reasons, but they’re not really monetizing it yet. That’s going to change in the next couple of years, and when it does, an industry and vendor community will spring up around their monetization models quickly, just as we saw with SEO and SEM in the past.
When the realm of voice search and voice advertising takes shape, it will be the brands that are experimenting now that are poised to win. Now is the time to test and learn, regardless of whether businesses are able to reliably demonstrate the ROI of their efforts today. Every minute invested in better understanding emerging voice search behaviors and opportunities, particularly as it relates to how a brand’s target audience is using voice search, will pay dividends in the voice-dominated future.
There’s no question that voice will rule the future of device interactions. The only question is whether your business will emerge as an early leader in this space in the coming 24 months – or whether you will be forever playing catch up.
Ashwin Ramesh is the founder and CEO of Synup, the NYC-based Intent Marketing Cloud that helps consumers find the right information about them on the web, mobile, and voice search.
The post Optimizing for position zero: The future of voice search appeared first on Search Engine Watch.
On September 17, HTC announced that cofounder Cher Wang would be stepping down as CEO. In her place, Yves Maitre stepped into the role of Chief Executive, after more than a decade at French telecom giant, Orange.
It’s a tough job at an even tougher time. The move comes on the tail of five consecutive quarterly losses and major layoffs, including a quarter of the company’s staff, which were let go in July of last year.
It’s a far fall for a company that comprised roughly 11 percent of global smartphone sales, some eight years ago. These days, HTC is routinely relegated to the “other” column when these figures are published.
All of this is not to say that the company doesn’t have some interesting irons in the fire. With Vive, HTC has demonstrated its ability to offer a cutting edge VR platform, while Exodus has tapped into an interest in exploring the use of blockchain technologies for mobile devices.
Of course, neither of these examples show any sign of displacing HTC’s once-booming mobile device sales. And this January’s $ 1.1 billion sale of a significant portion of its hardware division to Google has left many wondering whether it has much gas left in the mobile tank.
With Wang initially scheduled to appear on stage at Disrupt this week, the company ultimately opted to have Maitre sit in on the panel instead. In preparation for the conversation, we sat down with the executive to discuss his new role and future of the struggling Taiwanese hardware company.
5G, XR and the future of the HTC brand
CRO is an essential element of your digital marketing and it will continue to be important for years to come. Our State of PPC survey confirms its importance every year. Whether you’re new to CRO or a veteran optimizer, here are four main thoughts for you to bear in mind as you contemplate your future marketing plan.
Read more at PPCHero.com