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Opinion News Found By Machine Learning at Google

February 27, 2021 No Comments

Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as … Read more

The post Opinion News Found By Machine Learning at Google appeared first on SEO by the Sea ⚓.


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Opinion News Found By Machine Learning at Google

February 17, 2021 No Comments

Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as … Read more

The post Opinion News Found By Machine Learning at Google appeared first on SEO by the Sea ⚓.


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A comprehensive guide on using Google Trends for keyword research

February 13, 2021 No Comments

30-second summary:

  • Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time.
  • Google Trends is a powerful tool that lets you gauge this and more.
  • With Google Trends, you can get a view of what keywords to include, what to avoid, and what to plan for.
  • You also get deeper dives into related topics, predictions, and how to overcome blind spots.

As an SEO professional, we’re sure that there’s one word you’ve heard and used often, and that is, “keywords”. After all, if you know what people are searching for, you can create content that guides them to your site. A great way to identify effective keywords is by using Google Trends, one of the world’s largest real-time datasets. It can give you an insight into what people are searching for, interested in, and curious about.

With more than 3.5 billion Google searches conducted every day, this is a powerful tool you can’t ignore. In the words of the Google Trends team, “you can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month, getting deeper into the topics you care about.”

Now, you may be thinking that this sounds great — but where do I begin? Take a deep breath and pay attention because we’re going to outline the 11 best ways you can use Google Trends to come up with apt keywords.

Ready? Let’s go.

1. Understand keyword search volume

Keyword search volume refers to how many times specific words were searched for during a given time frame. If sites contain words with a high volume, it’s clear that they’re going to get more traffic.

If you enter any keywords into Google Trends, you get to see how interest in that topic has increased or decreased over the course of time.

Here’s an example. Type in “coronavirus” and see for yourself the peaks and valleys in consumer interest. You can also see which regions it is more or less popular in.

Google Trends graph for "coronavirus"

Here, we should point out that the popularity of the keywords shown is relative. The graph represents the ratio of the number of times that word was searched relative to the total number of all searches during that time.

2. Identify seasonal trends

One of the great advantages of having search data mapped on a graph is that you can easily spot the highs and lows of how many times keywords were searched for.

As a savvy marketeer which you must be, or you wouldn’t be reading this – you know that capitalizing on seasonal popularity means attracting more customers. You can craft campaigns around such trends and adjust your sales plans and inventory accordingly.

Here are some obvious examples. If you type in “pizza”, you get a graph that’s fairly consistent and more or less flat. But if you type in “Christmas pudding”, you’ll see a flat line rising to a very high peak in December.

Google Trends graph on "Christmas pudding"

Correctly identifying such trends means being able to plan in advance and then taking advantage of heightened interest. Sounds like something you’ll want to do.

3. Avoid jumping onto the trendy keyword bandwagon

When doing keyword research, you need to know whether a search term is going to remain popular or whether it’s just a result of short-lived buzz. Here again, Google Trends can help.

There’s a table on the page that lets you view search interest for a specific keyword over the last few years. This way, you’ll immediately see whether a topic has just spiked once and then dropped or whether it’s of lasting interest.

Avoid jumping on the trending keyword bandwagon

Here’s another example. Type in “fidget spinners,” and you’ll see that there was a huge spike in 2017 when no-one could get enough of those toys. So if you were counting on attracting people to your site using “fidget spinners” that isn’t going to happen.

4. Stay away from unicorn keywords

Hold on. Aren’t unicorns what they call start-ups valued at over USD one billion? Yes, that’s right, but there are other types. Unicorn keywords, for instance.

These are generic industry terms that may sound good to include in your content but don’t necessarily make much of a difference. They are high volume but low competition. For example, “cloud computing” or even “courier services”.

It’s always better to use more precise keywords. For example, you could modify unicorn keywords to more accurately reflect your services. Checking Google Trends will provide you with information on such generic keywords, which you can then adapt for your needs.

5. Find relevant trending topics

Trends. We all want to stay on top of them as this will attract more customers. Well, Google Trends can obviously help in this case, too.

You can check Google Trends to find out which topics are trending in your niche and then keep track of traffic.

6. Find related topics

Often, even keywords not directly linked to your business can be helpful. There are other keywords that may be related but will still boost traffic.

It’s simple to do this with Google Trends. After you type in a relevant keyword, you can scroll down to find tables of related topics and related queries.

Typing in courier services, for example, will show you rising and falling trends for this search phrase. But in the related queries section, you’ll see “overnight courier services”. If you can use this as a relevant keyword, chances are your traffic will increase. Overnight.

7. Use trends predictions

You can look at Google Trends as a mirror to show you what people are interested in at this moment. But this tool can also help you use forecasting and trend data to suggest which keywords are going to rise in popularity in the future. This lets you plan ahead and prepare for traffic boosting opportunities that will arise in the days to come.

As a start, you can look at this prediction from the Google team on themes that are rising in 2021: equality, data ethics, and reaching the at-home consumer.

8. Use local SEO tactics

You already know the importance of leveraging local SEO strategies. There are many consumers near you, and they are the ones that can easily be targeted with effective digital and keyword tactics.

Google Trends can be a great help with this approach, too. You can use local keyword trends to see which regions need your products or services. And then, you can fine-tune your strategy to reflect this.

For example, you could type in “cloud computing”, with a USA filter to get overall trends for that keyword phrase. And then drill down further to see in which towns and cities the phrase is most used.

9. Video SEO

A statistic on HubSpot indicates that 86% of businesses use video as a marketing tool. That’s not surprising, after all, 85% of all internet users in the United States watched online video content monthly on any of their devices. And 54% want to see more video content from a brand or business they support.

[Source.]

Hence, video SEO is critical. It’s the process of optimizing your video to be indexed so that it ranks on the results pages for keyword searches.

How can Google Trends help you with this?.

Enter your search term, and then change web search to YouTube search. You can find the relevance and also related queries, as well as which words are trending. This should give you invaluable insights to tweak your video titles and descriptions for better results.

10. Use long-tail key phrases

Long-tail keyphrases are defined as those that are different from general keywords. They are specific to whatever product or service you’re selling.

For example, while “running shoes” can be a generic keyword, a long-tail version of this could be “men’s running shoes with thick soles”.

As you can see, such phrases have low competition and high conversion. This is why they are so important for effective SEO.

With Google Trends, you can cross-reference the popularity of different keywords. And then, you can combine related terms to get a good idea of relevant long-tail keywords. Whether you’re into cloud computing or running shoes, it makes a difference.

11. Identify blind spots

Blind spots exist in life and also in keywords.

There are keywords that we feel are important, even though they may be generic and high-volume. There are other keywords that somehow never occur to us, even though they may be of interest to consumers.

Intelligent use of Google Trends means that you can probe these areas to arrive at insights that let you capitalize on what’s trending with your target audience.

Use various combinations of keywords, always check the related queries box, and get a wider view of the timeline. Combine these to check whether keywords are popular over time, whether there’s just a specific spike, and if there are other aspects that consumers feel are important.

All this will let you get over the blind spots to give you 20/20 vision.

In conclusion: Google Trends is your powerful keyword partner

At a time when every online expert is hunting for keywords, Google Trends can give you the edge.

You can use it to come up with powerful, popular keywords to boost traffic in surprising and positive ways. 

It can help you discover keywords that make sense in context. It can help you to spot profitable trends. And it can help you come up with long-tail keywords that consumers are searching for. 

The 11 principles outlined above should go a long way in setting precise and effective keywords for your business. After that, if you want more of a deep dive, head on over to Google’s own training center for more lessons.

Aayush Gupta is Sr. Manager, Brand & Marketing at Uplers. He likes to stay on his toes when it comes to marketing and doing things worth risk-taking. He loves traveling and exploring local cuisines. In his free time reading books with coffee is all he wants.

The post A comprehensive guide on using Google Trends for keyword research appeared first on Search Engine Watch.

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Opinion News Found By Machine Learning at Google

February 9, 2021 No Comments

Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as … Read more

The post Opinion News Found By Machine Learning at Google appeared first on SEO by the Sea ⚓.


SEO by the Sea ⚓


Opinion News Found By Machine Learning at Google

February 7, 2021 No Comments

Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as … Read more

The post Opinion News Found By Machine Learning at Google appeared first on SEO by the Sea ⚓.


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BMM Keywords are Dead: Google Ads Latest Update

February 5, 2021 No Comments

Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts.

Read more at PPCHero.com
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Opinion News Found By Machine Learning at Google

February 5, 2021 No Comments

Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as … Read more

The post Opinion News Found By Machine Learning at Google appeared first on SEO by the Sea ⚓.


SEO by the Sea ⚓


Opinion News Found By Machine Learning at Google

January 30, 2021 No Comments

Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion pieces related to topics that were being identified as … Read more

The post Opinion News Found By Machine Learning at Google appeared first on SEO by the Sea ⚓.


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How to create an XML sitemap and submit it to Google

January 30, 2021 No Comments

30-second summary:

  • A sitemap is one of the technical sides of SEO.
  • A sitemap doesn’t boost your SEO traffic but helps search engines index your web pages faster.
  • It’s very easy to create an XML sitemap and doesn’t require any coding knowledge.
  • Once a sitemap is created, you need to submit it to Google.
  • Through your Google Search Console dashboard, you can see detailed index coverage reports and fix any technical errors if present.
  • Founder of WPMyWeb.com, Jyoti Ray guides you through the process of creating an XML sitemap using different tools and details on how you can fix existing sitemap errors.

When it comes to SEO, there are over hundreds of Google ranking factors you need to master as well as execute them in order to increase your search engine visibility. Believe me, it’s lots of work – generating content ideas, keyword researching, creating high-quality content, building backlinks, auditing your website, etc. And working on each of the techniques is time-consuming and requires lots of effort. Fortunately, there are some SEO techniques that are easier to perform but have a huge impact on SEO. One of them is – submitting an XML sitemap to Google.

Although a sitemap is one of the parts of “technical SEO”, it doesn’t require any technical knowledge, and most importantly, it’s free and easier to create.

Even, in just 10-15 minutes, you can create an XML sitemap and submit it to Google.

So, in this article, we will first explain what is an XML sitemap, why do you need a sitemap, and then show you how to create an XML sitemap and submit it to Google. Let’s get started.

What is an XML sitemap?

A sitemap is a list of a website’s URLs. It’s a roadmap of a website that tells Google what information is available and where to find it. A sitemap contains important information about each URL, such as – when a post or page was last updated, how often do you change, etc.

The best part of a sitemap is that you can specify what pages, posts, or media files to be indexed by search engines crawlers.

Sitemaps are specially written for search engines, not for humans. So, it would be hard for us to understand if not seen before.

Here’s how an XML sitemap looks:

XML sitemap example

Source

Why do you need a sitemap?

Search engines use crawlers to find and index all the information on the web. While crawling a page, they use both internal and external links to discover new content.

However, if a new webpage hasn’t linked from other known pages, crawlers find it difficult to discover new pages on a website, and as a result, the indexing process gets delayed.

That’s where a sitemap comes.

A sitemap doesn’t only contain a bunch of valuable links but also helps Search Engine crawlers to discover new information faster.

Once you submit your XML sitemap file to Google, you can see that all new posts/pages you are publishing are available somewhere on Google search results (after a couple of minutes). It’s because of the sitemap file.

When do you need to use a sitemap?

Not everyone needs a sitemap. Google has its own complex algorithm to schedule crawling.

Google officially stated when a webmaster needs a sitemap:

  • Your website is really large
  • Your website is brand new and has few external links pointing to it
  • You don’t build internal links

However, in most cases, having a sitemap could be beneficial in a few ways.

Now I know the basics of a sitemap, let’s see how to create an XML sitemap and submit it to Google.

How to create an XML sitemap

Creating a sitemap is very simple. You can use an online tool to generate an XML sitemap and for WordPress sites, there are plenty of plugins available.

I will show both of them.

1. Creating a sitemap in WordPress

More than 35% of the total websites are powered by WordPress.

If you run a WordPress site, you can create a sitemap using a plugin.

There are several WordPress plugins available that allow you to create an XML sitemap, such as Yoast SEO, Rank Math SEO, etc.

Method 1, Create a sitemap using Yoast SEO

Yoast is one of the best SEO plugins for WordPress. Yoast plugin helps you to optimize your page titles, meta descriptions, SEO analysis, etc.

It also has an option to create an XML sitemap.

If you are not using the Yoast SEO plugin, download and install it from the WordPress plugin directory.

Follow the steps below

From your WordPress admin panel, go to Plugins > Add New and search for “Yoast SEO”.

Creating an XML sitemap using the Yoast plugin

Once activated, go to SEO > General > Features. Click on the Question icon to reveal the sitemap URL.

Yoast SEO Sitemap

Method two – Creating a sitemap using Rank Math SEO

If you are using the Rankmath SEO plugin, you can generate a sitemap like the way you created using the Yoast SEO plugin.

But, I prefer using the Rank Math plugin because it gives more advanced options that are missing in Yoast SEO.

First, log in to your WordPress dashboard and go to Plugins > Add New.

Search for “Rank Math” and install it.

Rank Math

Upon activation, go to Rank Math > sitemap Settings.

From there, you can set how many links you want per sitemap page, exclude URLs, images in posts, etc.

At the top, you can see your sitemap URL which looks like:

“https://www.website.com/sitemap_index.xml”

Rank Math Sitemap

Now, you are ready to submit to Google Search Console.

2. Creating a sitemap without a CMS

If you are not using any CMS, you can still generate a sitemap.

For this case, Screaming Frog would be a great option. Screaming Frog is a desktop-based program (available on Windows & Mac) that crawls your website. The software comes both in free and premium versions.

If your site has less than 500 URLs, you can start using the free version of Screaming Frog to generate a sitemap.

Follow the steps given below

Once downloaded and installed, open the software on your computer.

At the top of the screen, enter your website URL and click on Start.

Using Screaming Frog for creating an XML sitemap

It will start crawling your site and may take a few minutes to finish.

Once the crawl is finished, take a look at what pages are being crawled.

If the number is below 500, then you are good to go.

From the top of the menu section, click on sitemap > XML sitemaps.

Screaming Frog Sitemap

You can also include or exclude any options that you want in your sitemap file, such as Noindex pages, last modified date, Paginated URLs, PDFs, Images, etc.

I recommend keeping this default, however, you are free to make any modifications.

Once done, hit on the Export button and save the file on your computer.

Your XML sitemap file is ready to use.

3. Creating a sitemap in Wix

If you are using Wix, then you don’t need to manually create a sitemap.

Wix does it automatically.

You can view your sitemap file by going to “your-wix-site.com/sitemap.xml”.

However, in Wix, you wouldn’t have much control over your sitemap.

If you want to exclude a page from the sitemap, simply go to the “SEO (Google)” settings tab under page settings and turn off “Show this page in search results”.

Creating a sitemap on Wix

Note: Wix recommends that you submit your sitemap each time you make any changes.

4. Creating a sitemap in Squarespace

Like Wix, Squarespace also creates a sitemap automatically.

You can view your sitemap by adding “/sitemap.xml” at the end of your website’s URL, which is “your-website.com/sitemap.xml”.

You can’t manually edit your sitemap in Squarespace, however, you can exclude pages from search results.

To perform this, go to Page setting and check “Hide this page from search engine results” in the SEO tab.

Squarespace Sitemap

5. Creating a sitemap in Shopify

Shopify automatically generates an XML sitemap file for you. You can view your sitemap file by going to “your-website.com/sitemap.xml”.

The generated sitemap contains all the products, collections, blogs, and webpages. The sitemap files automatically updated when made any changes.

Now your sitemap file is ready for submission.

Suggested read – How to optimize your Shopify site for SEO

How to submit an XML sitemap to Google

Now you have just created an XML sitemap file, it’s time for submitting to Google.

For this, you will need to connect your Google Search Console account with your website. Here’s the step by step procedure by Google.

Once connected, log in to your Google Search Console account and select your website.

From the dashboard, click on the sitemaps.

You will see the option “Add a new sitemap”. Enter your sitemap URL in the blank field, and hit the Submit button.

Google Search Console Submit Sitemap

That’s it. Now, sit back and relax. Google will take care of the rest.

Fixing your sitemap errors to improve SEO

Generally, if your site consists of one or more technical errors, it’s really hard to figure it out. However, in most cases, it’s not even detectable unless you use a paid site auditor tool.

But, there is good news for you.

If you have submitted your sitemap to Google, you can see detailed index coverage reports to check if there is any technical error present on your site.

Log in to your Google Search Console account, and click on Coverage.

Then click on the Error, Valid with a warning, Valid, and Excluded tab to get the details.

Google Search Console XML Sitemap Coverage

From there, you can check pages for:

  • Indexed but blocked by robots.txt
  • Pages that have a server error (5xx)
  • Excluded by ‘noindex’ tag
  • Crawled but not indexed
  • Not found (404)
  • Page with redirect
  • Blocked by robots.txt, and many more

Google Search Console Sitemap Coverage Error Details

Click on each of the error pages to check what you need to fix. Once done, you can request Google to mark it as fixed by clicking on Validate Fix.

Once you fix all the technical errors with the help of your XML sitemap file, you can see a significant improvement in your search traffic.

Conclusion

Creating an XML sitemap is very simple and doesn’t require any technical skills. If you are using WordPress, you can create a sitemap using SEO plugins in just a few clicks. It’s also easier if you are not using any CMS.

There is no evidence that a sitemap boosts your website’s SEO, but it helps Google to find and index your website’s content faster. I also recommend you use a sitemap.

Submitting a sitemap to Google is just a tiny part of the full SEO game.

Jyoti Ray is the Founder of WPMyWeb.com. He writes about blogging, WordPress tutorials, hosting, and affiliate marketing.

The post How to create an XML sitemap and submit it to Google appeared first on Search Engine Watch.

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Why You Need To Be Using Google Ads Bid Automation

January 27, 2021 No Comments

When advertisers give Google the correct parameters and enough data, automated bidding can work effectively. Achieve your goals and amplify growth efforts.

Read more at PPCHero.com
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