CBPO

Tag: increase

Increase Conversions In Facebook And Decrease Cost Per Conversion

January 8, 2019 No Comments

Explore how I increased conversions 74% while decreasing cost per conversion 43% by using one easy tool.

Read more at PPCHero.com
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How to increase page speed to improve SEO results

December 8, 2018 No Comments

Page speed has been a part of Google’s search ranking algorithms for quite some time, but it’s been entirely focused on desktop searches until recently when Google began using page speed as a ranking factor for mobile searches as well.

Have you checked your page speed scores lately?

How do your speeds match up against your competition?

If your pages are loading slower than competitors, there’s a chance you’re taking a hit in the SERPs. While relevance of a page carries much more weight than page speed, it’s still important to ensure your pages are loading fast for users and search engines.

Here are 5 ways to increase page speed and improve SEO results.

Compress images

Large image files can have a significant negative impact on page speed performance. Images often represent the largest portion of bytes when downloading a page. This is why optimizing images generally returns the biggest improvement in speed performance. Compressing your images using an image compression tool will reduce their file size leading to faster loading pages for both users and search engines, which in turn will have a positive impact on your organic search rankings.

Leverage browser caching

Web browsers cache quite a bit of information, including images, JavaScript files and stylesheets. The benefit is that when visitors revisit your site, the browser doesn’t have to reload the whole page. If your server does not include caching headers or if resources are only cached for a short period of time, then pages on your site will load slower because browsers must reload all of this information.

Google recommends setting a minimum cache time of one week (and preferably up to one year) for static assets, or assets that change infrequently. So, make sure you work with your web developer to ensure caching is setup for optimal page speed performance.

Decrease server response time

There are numerous potential factors that may slow down the response of your server: slow database queries, slow routing, frameworks, libraries, slow application logic, or insufficient memory. All these factors should be taken into consideration when trying to improve your server’s response time.

The most favorable server response time is under 200ms. SEO marketers should work with their website  hosting provider to reduce server response time and increase page speed performance.

Enable Gzip compression

Your pages will load slower if your site has compressible resources that are served without Gzip compression. Gzip, a software application for file compression, should be utilized to reduce the size of files on your site such as CSS, HTML, and JavaScript (but not images).

You will need to determine which type of server your site runs on before enabling Gzip compression as each server requires a unique configuration, for example:

Again, your hosting provider can help you enable Gzip compression accordingly. You’d be surprised how much faster your pages load by having Gzip implemented.

Avoid multiple landing page redirects

Having more than one redirect from a given URL to the final landing page can slow page load time. Redirects prompt an additional HTTP request-response which can delay page rendering. SEO Marketers should minimize the number of redirects to improve page speed. Check your redirects and make sure you don’t have redundant redirects that could be slowing load time.

Conclusion

SEO marketers must be analyzing and improving page speed. A great place to start is compressing images, utilizing caching, reducing server response time, enabling file compression, and removing multiple/redundant redirects.

I urge marketers to periodically use Google’s Page Speed Insights Tool to check your load time and compare your website to competitors’ sites. The tool also provides specific, recommended optimizations to increase your site’s page speed performance.

As Google continues to favor fast-loading websites it’s crucial that SEO Experts take necessary steps to ensure your site’s pages are meeting (and beating) Google’s expectations. Today, improving page speed is an essential aspect of any successful SEO Program.

The post How to increase page speed to improve SEO results appeared first on Search Engine Watch.

Search Engine Watch


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How To Increase ROAS For Your PLA Campaign

October 26, 2013 No Comments

All accounts have their ups and downs. This week, we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality, Carrie showed you how to double your conv. Rate with Display, then Sam talked about why you should know CRO, and now we’ll help you increase your PLA ROAS.

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Top 10 PPC Keyword Qualifiers in July (plus how to increase sales by finding your best qualifiers)

February 13, 2013 No Comments

Today I did an analysis of the top qualifiers for three of my accounts. We’re doing some PPC keyword research and I wanted to make sure we made the most of our time so the goal was to identify themes of top converting keywords. Instead of looking into specific product keywords I wanted to look at which PPC keyword qualifiers create the most value for my clients. This blog post is the result of that analysis, a comparison of all three accounts to show you which  seem to perform best, and some tips on how to do a similar analysis on your own!

When talking about PPC keyword qualifiers I am referring to words or phrases that we wrap around the keywords we bid on. These are words like, “buy,” “online,” and “cheap”. PPC account managers use them to try to find and drive the most qualified searchers to their site in order to increase sales.

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Why I Love My PPC-Only Landing Page (In addition to the 2,000% increase in conversion rate)

September 29, 2012 No Comments

In part two of our series highlighting the importance of CROLP (Conversion Rate Optimization/Landing Pages), we’ll be diving into a case study of just how drastically a new landing page can improve performance and conversion rate.  If Kayla’s post yesterday didn’t give you the tools to get your client or web development team on board, a look behind the scenes of one account should do the trick.

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