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Tag: Infographic

The State of SEO 2019 – Infographic

October 12, 2019 No Comments

Zazzle Media’s second annual “State of SEO survey” has assessed the value and ROI of SEO, looking at its impact in securing funds or resources.

The data suggested that 60% of marketers find that resources and a shortage of budget are the main reasons they don’t spend more on organic search activity. However, almost a third of surveyed marketers still don’t know how to measure the impact of SEO on their results.

The survey reviewed 70% of in-house marketers and 30% of agency heads from various companies. It called for marketers to develop a better understanding of attribution models, measurement tools, brand value, and purpose when it comes to spending more on SEO.

The main reasons cited for marketers struggling to secure investment are competitor awareness, revealing that marketers are too aware of their competitor’s activity, even noting that their branded keywords were being targeted by their competitors.

The report noted that data-led objectives can act as investment enablers as they can easily quantify and measure consumer traffic. They also help marketers prove ROI, by reviewing how marketing practices are improving year on year.

Yet the survey revealed that there is still a lack of understanding around best practices for marketers to use. A quarter of those surveyed called for clearer guidelines on best practice from Google Webmasters, revealing that there is, in fact, a knowledge and skills gap around SEO.

Zazzle Media’s head of search and strategy, Stuart Shaw, said

“As an industry, we’ve needed to educate, educate, educate – at almost every level of client infrastructure. That challenge still remains, in fact, it probably changes monthly but now with more noise than ever.

However knowledge has always been power in this industry, keeping up with updates, marketing news and best practice guidelines across Google and Bing can be the difference in the results marketers need to secure that extra budget.”

You can download the full results of The State of SEO here, and check out the top-line stats on the infographic below.

State of SEO 2019 Infographic

The post The State of SEO 2019 – Infographic appeared first on Search Engine Watch.

Search Engine Watch


Infographic says scrollers are now touching bottom

January 26, 2017 No Comments

Scroll RateScrolling, scrolling, scrolling; keep those users rolling. Footers now are golden, don’t hide! Forget the olden fold rule, just use the mobile phone tools, and let this infographic be your guide!

(Extra points to anyone who sang along!)

Content Square just sent over a sweet infographic on a topic I haven’t seen covered in ages. Yes, you guessed it; the scroll.

Before the days of smartphones and tablets, web designers were warned about keeping all of the important information “above the fold”. That was a throwback to the newspaper days but it made sense. Studies showed that people didn’t like to scroll. If they couldn’t see it as soon as they hit a page, they moved on.

But it’s a new day and things have changed in two ways. First; the placement of “the fold” is no longer as constant as it was thanks to mobile.

Internet Scroll

As you can see, screen height has changed the way we view the fold. The average monitor shows 850 pixels but look at the difference between a PC monitor and a smartphone. With mobile, you’re seeing between 2000 px and 3400 px. And since phones and tablets have larger screens than ever before, we’re seeing even more of the page than we did two years ago.

Since smartphones and tablets are more narrow than monitors, we could be losing on the sides everything we gain in length. That’s okay because scroll rate has increased on every device and rose 42% overall in the past year.

Not only are people scrolling; 15% of internet users hit bottom – that is, they scroll all the way to the footer. This is up 200% in 3 years.

Content Square saved the best news for last; scrollers are buyers.

Content Square Scroll Rate BuyersWhen people can use their finger to scroll, they scroll more often and they buy. On a tablet, buyers scroll 25% more than non-buyers. On a smartphone, it’s 23% but the overall scroll rate is higher. I guess we’re just used to the easy flicking motion on our phones.

What all of this means is that you need to pay close attention to every section of your webpage. The longer a person stays on your page, the more likely they are to buy something. So lead with your best, but put some surprises down below as a reward for those who stick around.

Without looking. . . what’s in your footer?

Marketing Pilgrim – Internet News and Opinion


It’s back to basics for local marketers [Infographic]

December 25, 2016 No Comments

Email ROIIf you do it everyday, digital marketing is routine, but for many small business owners it’s just too overwhelming to even think about. That’s a shame, because a few simple steps can make a big difference in the life or death of a small business.

Brandmuscle, the local marketing software company, put together an infographic outlining the three areas that SMB’s need to master if they want to make it in 2015.

It’s time to get back to the basics with email, social media and online reputation.

Email

Why: 66% of consumers have made an online purchase after reading a marketing email. That’s huge. What’s even huge-er(?) is the return on investment. Brandmuscle figures that the ROI on email marketing is 4,300%.

How: Give people a reason to subscribe and make it easy to do. Sign up your own company newsletter and see how many hoops you have to jump through. Some companies make it incredibly tough. Also, make sure your marketing emails show up properly on mobile. If not, you’re losing out on a lot of potential sales.

Local-Marketing-Channels-Infographic_590pxSocial Media

Why: 74% of online adults use social. Facebook sends 63% of traffic to Shopify stores.

How: Make sure all of your business contact information is easy to find on your social media channels. (You’d be surprised by how many online companies don’t have a link and offline companies don’t have an address.) Use lots of images and don’t try to do it all. Pick one or two social networks so you can focus on updating them regularly.

Online Reputation

Why: 79% of customers trust online reviews as much as a personal recommendation. On Yelp, a one-star increase in ratings results in a 5-9% increase in revenue.

How: Monitor the web and social media for mentions and respond quickly when a customer is unhappy. Respond just as quickly when a customer posts something nice about you. They’ll appreciate that you appreciate their efforts.

If your business isn’t looking so good online, you might need the help of a reputable, reputation management company. If you need one. . . I know a guy.

Marketing Pilgrim – Internet News and Opinion


Stop Treating the Yahoo! Bing Network Like the Red-Headed Stepchild [Infographic] by @MDMSEO

February 18, 2014 No Comments

Paid search is a great way to kick off a new website or marketing campaign, offering the ability to immediately send traffic with just a few clicks of the mouse. Pay-per-click marketing can be used to test landing pages, gauge the interest and conversion rate of an offer, or simply start generating revenue while a search engine optimization campaign is laid out and in the early stages.

Heck, some campaigns are full-on PPC and don’t even rely on SEO in order to drive traffic. In very competitive industries this is common as it makes more financial sense to develop a very strong paid search marketing effort instead.  When it comes to paid search, we all tend to focus on AdWords, and while that is a great pay-per-click resource (number one, we all know!) it is time to stop treating the Yahoo! Bing Network like the red-headed stepchild.

There are several benefits to adding this neglected PPC option into a paid search campaign (this isn’t to say that Google should be abandoned at all, because that would be campaign suicide). However, there are many reasons why also allocating some of the spend to the Yahoo! Bing Network is a good idea. Take a look at this quick snapshot:

bing ppc 637x84 Stop Treating the Yahoo! Bing Network Like the Red Headed Stepchild [Infographic]

This was a quick test that was run for a few hours the other day before the weekend, and the total spend was less than $ 17. These are incredibly competitive financial keywords that sometimes cost more per click on AdWords than the total spend for this initial test. This client pays between $ 16 and $ 22 per click for these same keywords on AdWords depending on the ad position. The bid was set at a quarter to see what would come of this. Yes, a whole shiny QUARTER per click. As you can see from the screen grab above one keyword had a decent 7/10 quality score and the other was a 2/10, yet both averaged around the number 5 ad position.

There were a lot of impressions, a horrible click-through-rate, but a mind blowing 15 cent and 11 cent average cost-per-click. This little test resulted in two conversions. Now, we aren’t talking email submits or information requests. These are full-blown sales with the online shopping cart singing “cha-ching!” Each conversion is worth about $ 150 monthly for a year to this client. That is $ 3,600 in revenue from a $ 17 test. Now the ads and website can be tweaked, optimized, and further tested to get a higher ad position, CTR, more conversions…and more revenue!

There is no denying that there is search volume via Bing and Yahoo, meaning there are clicks, conversions, and revenue opportunities waiting. Take the same raw data in terms of impressions above and imagine a better CTR.  It only makes sense that it would lead to more conversions and revenue, right?

There is so much opportunity, yet the Yahoo! Bing Network continues to sit in the corner saying, “Hey, look at me!”

I am not saying you will automatically get dirt cheap clicks and huge ROIs, but what I am saying is that you owe it to yourself to at least try. There is also the opportunity to test ads and websites on a smaller (and less expensive) scale, find the perfect combination that delivers a nice CTR and then migrate what has been learned over to AdWords.

It is well worth running small tests on the Yahoo! Bing Network, as the payoff can be a massive ROI and an additional traffic source for paid search. The infographic below outlines some reasons why the YBN should not be ignored. Take a look at our below infographic to learn more.

“Unless you try to do something beyond what you have already mastered, you will never grow.” – Ralph Waldo Emerson

(click image to enlarge)

Stop Treating the Yahoo Bing Network Like the Red Headed Stepchild 637x5166 Stop Treating the Yahoo! Bing Network Like the Red Headed Stepchild [Infographic]


strategy

Infographic: CIOs, CMOs and Big Data

September 12, 2013 No Comments

We talk about the changes in the world of marketing here at Marketing Pilgrim. Kind of makes sense considering our name and all.

 

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