Artificial intelligence is quickly becoming a foundational technology for enterprise software development and startups have begun addressing a variety of issues around using AI to make software and processes much more efficient.
To that end, we are delighted to announce that Jocelyn Goldfein, a Managing Director at Zetta Venture Partners will be joining on us a panel to discuss AI in the enterprise. It will take place at the TechCrunch Sessions: Enterprise show on September 5 at the Yerba Buena Center in San Francisco.
It’s not just startups that are involved in AI in the enterprise. Some of the biggest names in enterprise software including Salesforce Einstein, Adobe Sensei and IBM Watson have been addressing the need for AI to help solve the enterprise data glut.
Computers can process large amounts of information much more quickly than humans, and as enterprise companies generate increasing amounts of data, they need help understanding it all as the volume of information exceeds human capacity to sort through it.
Goldfein brings a deep engineering background to her investment work. She served as a VP of engineering at VMware and as an engineering director at Facebook, where she led the project that adopted machine learning for the News Feed ranker, launched major updates in photos and search, and helped spearhead Facebook’s pivot to mobile. Goldfein drove significant reforms in Facebook hiring practices and is a prominent evangelist for women in computer science. As an investor, she primarily is focused on startups using AI to take more efficient approaches to infrastructure, security, supply chains and worker productivity.
At TC Sessions: Enterprise, she’ll be joining Bindu Reddy from Reality Engines along with other panelists to discuss the growing role of AI in enterprise software with TechCrunch editors. You’ll learn why AI startups are attracting investor attention and how AI in general could fundamentally transform enterprise software.
Early Bird tickets to see Joyce at TC Sessions: Enterprise are on sale for just $ 249 when you book here; but hurry, prices go up by $ 100 soon! Students, grab your discounted tickets for just $ 75 here.
When you think of old, giant mainframes that sit in the basement of a giant corporation, still doing the same work they did 30 years ago, chances are you’re thinking about a financial institution. It’s the financial enterprises, though, that are often leading the charge in bringing new technologies and software development practices to their employees and customers. That’s in part because they are in a period of disruption that forces them to become more nimble. Often, this means leaving behind legacy technology and embracing the cloud.
At TC Sessions: Enterprise, which is happening on September 5 in San Francisco, Capital One executive VP in charge of its technology operations, George Brady, will talk about the company’s journey from legacy hardware and software to embracing the cloud and open source, all while working in a highly regulated industry. Indeed, Capital One was among the first companies to embrace the Facebook-led Open Compute project and it’s a member of the Cloud Native Computing Foundation. It’s this transformation at Capital One that Brady is leading.
At our event, Brady will join a number of other distinguished panelists to specifically talk about his company’s journey to the cloud. There, Capital One is using serverless compute, for example, to power its Credit Offers API using AWS’s Lambda service, as well as a number of other cloud technologies.
Before joining Capital One as its CTO in 2014, Brady ran Fidelity Investment’s global enterprise infrastructure team from 2009 to 2014 and served as Goldman Sachs’ head of global business applications infrastructure before that.
Currently, he leads cloud application and platform productization for Capital One. Part of that portfolio is Critical Stack, a secure container orchestration platform for the enterprise. Capital One’s goal with this work is to help companies across industries become more compliant, secure and cost-effective operating in the public cloud.
Early-bird tickets are still on sale for $ 249; grab yours today before we sell out.
Student tickets are just $ 75 — grab them here.
It’s here! Now is your chance to win 1 of 3 free conference passes to Hero Conf London with our annual Golden Ticket Giveaway.
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Meet two new ways to understand and better serve your customers
Here’s good news for marketers: as you heard yesterday at Google Marketing Next both Optimize and Surveys 360 will soon be integrating with AdWords. The Surveys 360 integration is now live in the U.S. and Canada; the integration with Optimize will be available in the coming weeks.
Optimize is an A/B testing and personalization tool that makes it easy to see which changes to your web pages work best for your users and your business. Surveys 360 is a market research tool that helps enterprises gather fast, reliable insights from real people online and on mobile.
Why the new integrations? To make it easier than ever to understand and better serve your potential customers. Here’s some detail on both.
Better landing pages, better results
Advertisers naturally spend a lot of time thinking about their ads. What gets people to click? Will the words “free shipping” sell more than “10% off”? AdWords has always made it easy to create many different ad campaigns to see which performs best. But the ad is only part of the experience.
The new integration between Optimize and AdWords makes it easier than ever to take the next step: to improve and personalize the landing pages those ads lead to. The integration gives marketers a fast way to create and test custom landing pages based on the keyword, ad group, or campaign associated with an ad – with no need to deal with destination URLs or messy query parameters.
It’s worth it. 90% of organizations that invest in personalized consumer experiences agree that they contribute significantly to more business profitability. 1
Suppose a hotel wants to improve its landing page for the keyword family friendly hotels. Using Optimize, the hotel can create and test a new variation of the landing page, one that features an image of a family enjoying themselves at the hotel pool, instead of a generic image of the hotel exterior. If the new page leads to more reservations, they’ve got a win. Then it’s easy to keep testing headlines and images that might also do well.
The AdWords integration will be available for both Optimize and Optimize 360 and will be available to start using in the coming weeks. If you haven’t tried Optimize, you can get started for free here.
Why not ask your customers?
We all need faster insights these days. That’s one reason we added Surveys 360 to the Google Analytics 360 Suite last year. Surveys 360 lets you ask questions directly to a pool of 15 million real people as they browse the web or use their smartphone. The results arrive in days, or sometimes in just hours.
Now, what if you could combine that kind of speedy real-world feedback with the wealth of data that you already have in AdWords? Then you could understand both what users do and why they do it.
That’s what we’re announcing today: remarketing lists published in AdWords are now available in Surveys 360 for surveys targeting. That means you can survey the users on your remarketing lists to find out what worked best for them (or didn’t).
Want to know why shoppers abandoned their shopping carts? Ask them! Curious about how many customers converted due to your new free shipping offer? Ask them!
Then change your marketing message on the spot to match what you learn. If your survey shows that the words “family friendly” are what brought customers to your hotel, you can build new ad groups to take advantage of this information. (You might even use Optimize to test new landing pages with that phrase!)
Here’s an early report from the online shopping site Jet:
“Google Product Listing Ads (PLAs) have been an effective way for Jet.com to drive website traffic, but we needed to optimize for conversions. Surveys 360 connected us directly to our customers through remarketing audiences to determine which factors influence their purchase decisions most. The results were clear: customers care most about free, fast shipping and our free returns. We used this insight to revise our messaging in PLAs and across Jet.com which quickly improved performance.”
–Ben Babcock, Director of UX Research at Jet.com
Getting started is easy: Just log into your Surveys 360 account with the same credentials used for your AdWords account. When you select “remarketing audience” for survey targeting, your AdWords remarketing lists will be automatically pulled into Surveys 360 and ready for use. Learn more.
All together now
These new integrations are one more way for Optimize and Surveys 360 users to make the most of their AdWords investments. We hope you’ll find them a fast and simple way to understand what works for your customers and give them more of what they want.
1Econsultancy and Google, Marketing and Measurement Survey, March 2017
Posted by Michael Cumberbatch, Product Manager, Surveys 360 and Rotimi Iziduh, Product Manager, Optimize
When: Tuesday, May 23, 9:00 a.m. PT/12:00 p.m. ET.
Duration: 1 hour
Where: Here on the Google Analytics Blog
Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch live as my team and I share new Ads, Analytics and DoubleClick innovations designed to improve your ability to reach consumers, simplify campaign measurement and increase your productivity. We’ll also give you a sneak peek at how brands are starting to use the Google Assistant to delight customers.
Register for the live stream here.
Posted by Sridhar Ramaswamy, Senior Vice President, Ads & Commerce
In a Salary.com survey from 2012, 64% of respondents said they visit non-work related sites every day while they’re at work. Of those, 41% said they visit Facebook. Add two years and allowing for people who lied about it – I’d guess that an even larger percentage of workers are logging on to check their Facebook feed either through work computers or their own mobile phone.
So, in the spirit of, ‘if you can’t beat ’em, join ’em’, Facebook is rolling out Facebook for Work; a private platform that lets companies create their own social network inside a very familiar framework.
According to TechCrunch (and everyone else who picked up the story), it’s still very much a closed beta but at least now it’s official. There’s even an app in the app store but you can’t use it unless you’re one of the chosen few.
When a company signs on to take the ride, they can create Facebook at Work logins for their employees or just let everyone sign in with their personal Facebook credentials. The first option is more secure but sort of defeats the whole purpose of using Facebook as your social network provider. There are other companies in this space but only Facebook has a built-in user base.
The hope is that by connecting through Facebook, employees will be more apt to participate in group discussions and communicate with each other on a regular basis. Both are good for morale and, ironically, could make employees more productive. It might also make employees more likely to deal with work issues when they’re not at work. How many people will be able to resist clicking on a company update when it’s in line with a cute baby video and photos from your sister’s vacation in Hawaii?
LinkedIn Links Up
LinkedIn, the social network you’re supposed to visit while you’re at work, is also working on extending its company boundaries.
Rec/Code says LinkedIn is slowing rolling out tools that will encourage employees to use the social network for internal communication with co-workers. It seems like a good idea, since LinkedIn is all business, all the time but wouldn’t it be easier to just use your company email when you want to reach a co-worker?
If they go ahead with the idea, it will require a mind shift since most people think of LinkedIn as a site for networking with people you don’t already know. Then again, it’s better than hitching your work life to your personal life on Facebook.
PPC Heroes new and old (maybe seasoned is the better word) will assemble in 3 short months for Hero Conf Los Angeles.
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You know when you get that ear-to-ear grin, a little bounce in your seat and an uncontrollable maniacal giggle about really great marketing ideas, new ways to maneuver code or amazingly cool clients that are interested in you? That’s what the past 6 months has been like at SEOgadget in San Francisco since we first opened up shop downtown.