CBPO

Tag: Lead

It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins

July 30, 2018 No Comments

Programmatic is known to be a bit confusing, so we’re having Criteo’s Ned Samuelson and Hanapin’s Bryan Gaynor take an hour to discuss the ways you can utilize programmatic to build brand awareness and create fantastic content around your product and services.

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Becoming Allies With The Sales Team: A Lead Gen Solution

May 24, 2018 No Comments

Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!

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Not All PPC Conversions Are Created Equally – A Lead Gen Success Story

March 14, 2018 No Comments

Read a success story about a lead generation account where there was a need to strategically integrate optimizations that promoted one type of PPC conversion over the other.

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Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients

March 11, 2018 No Comments

Explore how using profit goals can unlock growth opportunities in your lead gen accounts!

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How You Can Generate More Conversions For Lead Generation Accounts

April 5, 2017 No Comments

Level up your ad game by using ad customizers and optimizing your geo-targets for lead generation clients, especially for an educational vertical.

Read more at PPCHero.com
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3 Ways To Use ROAS In PPC Lead Gen Optimization

March 7, 2017 No Comments

PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting.

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Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!

November 8, 2016 No Comments

We pulled together a number of awesome resources and created 3 different bundles that are catered to an industry or a solution. In this post, you’ll find a bundle for Retail Marketers, for Travel Marketers, and for Lead Generation. The resources included offer specific tips for that bundle, as well as additional resources on strategies or channels Hanapin has used for a client in that industry.

Read more at PPCHero.com
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The Social CEO: 6 Reasons Why the CEO Must Lead the Way

August 23, 2013 No Comments

A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media.

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