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Comprehensive guide to exact match domains in 2020

March 27, 2020 No Comments

Exact match domains (EMDs) are domain names that incorporate the exact keywords that you are trying to rank for in Google’s SERPs.

Examples of exact match domains include:

  • carinsurance.com
  • buygroceries.com
  • dogfood.com

In some industries, people will call their company’s name after the product that they offer, for example, Window Cleaners London.

But in the competitive world of SEO, EMDs are commonly bought by webmasters to gain a quick advantage when it comes to ranking on search engines.

Other studies have shown that having an EMD can help clicks with PPC, given that it targets a particular search enquiry.

The history of exact match domains

Looking back at the evolution of SEO over the past 20 years, having an exact match domain was originally a sure-fire way to rank top of Google.

Even dating back 10 years ago, many SEO practitioners benefitted from just buying an exact match domain, adding a bit of content and getting links from directories and this was enough to secure a page one position.

A new market emerged from domain-name selling. Many entrepreneurs were eager to get their hands on a valuable domain name, whilst thrifty businesspeople held onto domain names hoping to ‘flip’ them at a higher price.

This market continues today, with companies like GoDaddy and 123 Reg offering a marketplace for buying and selling domains, amongst other products.

But webmasters holding onto domains for their potential value has seen the most promising businesses never seen to be made, with websites such as cars.com, food.com, loans.com offering affiliate sites but not transpiring into major brands.

With long-winded exact match domains starting to rank such as buybluejeans.com and carinsurancequotesonline.com – Google responded with an EMD update in 2012 to penalize and filter these out.

Is using exact match domains a problem in 2020?

Not necessarily, there is a place for EMDs in 2020 and the right level of SEO can make it successful.

You do not get penalized just for having an EMD and in some cases, you will get a boost.

However, for the larger part, using exact match domains is going to be like walking on thin ice and could make you very prone to Google penalties.

For instance, creating new landing pages becomes an issue and you risk the possibility of keyword stuffing or over-optimization.

Your homepage should be the welcome page for your website and you should have nicely optimized landing pages coming off it and this where a lot of your SEO traffic will go to. The issue is that if your homepage is homeinsurance.com, using the right words for landing pages becomes tricky. Would you realistically create a page homeinsurance.com/home-insurance and would Google rank this?

When your homepage is likely to have more links pointing to it initially, there will be difficulty in ranking for other landing pages for that exact match keyword.

However, it is link-building that really becomes tricky.

Whatever anchor text you use, you risk the chance of using too much exact match anchor text – and this is a simple way to get a penalty. There are ways around this, such as using a wide range of anchor text, but finding the balance is tricky and it only takes one link of yours to be shared numerous times to make it look like you are running an exact match anchor text campaign.

The role of partial match domain names

Partial match domain names are a combination of the main keyword you are trying to target and something that is not related. A number of successful brands have used other words with the main keyword such as “hut”, “hub”, “network”, “market”, and so on.

Some examples of partial match domain names:

  • suitsdirect.co.uk
  • booksetc.co.uk
  • brownsfashion.com
  • sunglasseshut.com

These brands only use half the target keyword, service or object, such as “sunglasses” or “fashion”.

This approach means that natural landing pages can be created without the risk of keyword stuffing and there is no risk of anchor text causing penalties when the brand name is linked.

Another partial match option is that you take a different word, which is more of an adjective or selling point.

A good example is a price comparison site, Forces Compare, which benefits from having ‘compare’ in its domain, and therefore gets a boost for every product it compares across cards, accounts, loans, and more.

There is also the business provider, Funding Invoice, which benefits from having the word “invoice” in its domain.

Some smart uses of partial matches could involve using words such as “free”, “cheap”, and “best” or locations such as “London” and “California”.

Using the right words by association

If you want to generate brand value, but do not want to risk the chance of a Google penalty, you can use a domain that has an association. You do not gain any immediate benefits from Google, but it will certainly look good from a user’s perspective and gaining a good click-through rate (CTR) will notably benefit your rankings.

This includes the infamous doorbell company, Ring.com, the dog food provider, Paws.com and the dating site, Match.com.

Are some industries better than others for using exact match domains?

Yes, we have to accept that Google treats some sectors very differently and when it comes to very competitive industries such as fashion, insurance and finance, they do not want to give anyone a quick advantage just because they own an EMD.

The best approach is to look at each industry and the SERPs that you are targeting. For some industries such as loans and insurance, there are very few (if any) in the UK search results, where “loans” and “insurance” are mentioned in the domain and they are positioned on page one.

However, if you look at the key term “casino bonuses”, around seven to eight sites on page one have the word “casino” in their domain name – highlighting the importance of researching each industry.

For industries where there is less competition and fewer penalties handed out (and this is particularly in local listings), there is only going to be a handful of people searching for “good plumbers in Orange County” or “pizza places in Brooklyn”– you are more likely to be successful using an exact match domain.

Is it too late to change my exact match domain?

No, if you have started with an EMD and have struggled to get it to rank or have been subject to penalties, you can look at changing the domain and you will still hold a lot of the good SEO you have built up.

Doing a 301 redirect to the new domain will hold 90% to 95% of the SEO value and also have a very quick turnaround time, providing that you have good content and UX to back it up.

A recent rebrand of the company Bridging Loan Hub to Octagon Capital showed that the rankings were restored within two weeks and continued to grow back to their original positions, and higher.

Example of exact match domain sites - Octagon Capital

 

 Conclusion: Do your research and focus on the brand

Exact match domains (EMDs) still have a role to play in successful SEO and this includes some target industries and local searches.

One has to be careful if they have a large SEO strategy depending on optimizing an exact match domain since this could see initial growth but also be high-risk in the penalty department.

The best advice is to research the industry and see who is ranking on pages one and two of Google. Do they use exact match, partial match or neither?

Either way, Google does not want SEO to be easy and they want it to be earned through other factors such as good design, UX, content, and link-building.

Every time, the most effective and risk-free approach will be to create a keyword-free brand name and build an online brand using good, clean SEO. This should be complemented with other traffic sources such as direct, email, referral and social media to see the maximum effect.

Daniel Tannenbaum is co-founder of Tudor Lodge Consultants.

The post Comprehensive guide to exact match domains in 2020 appeared first on Search Engine Watch.

Search Engine Watch


Twitter suspends ‘large network’ of fake accounts used to match phone numbers to users

February 4, 2020 No Comments

Twitter announced today that over the holidays it identified and shut down “a large network of fake accounts,” as well as many others “located in a wide range of countries,” collectively abusing a feature that let them match phone numbers to user accounts.

TechCrunch previously reported this same issue on December 24, which is also the day Twitter says that it “became aware” that the abuse was taking place. Security researcher Ibrahim Balic found that a bug in Twitter’s Android app let him submit millions of phone numbers through an official API, which returned any associated user account.

The feature is intended, if you have enabled it, to let friends who have your number look up your Twitter handle. But obviously submitting millions of numbers goes “beyond its intended use case.”

If you had turned this feature off, you weren’t affected by this bug. Fortunately for users in the EU this was opt-in there. But for the rest of the world it’s opt-out — so if you had a phone number associated with your account, you may have been affected.

Furthermore, the phone numbers include those provided for purposes of two-factor authentication, so those outside the EU may have been vulnerable to this exploit without realizing it.

It seems that after Twitter was alerted to the issue and shut down the original network (presumably Balic’s), its investigators identified many more accounts that were exploiting this flaw, though a representative declined to provide a number or estimate.

“We observed a particularly high volume of requests coming from individual IP addresses located within Iran, Israel, and Malaysia,” wrote the company in a security bulletin. “It is possible that some of these IP addresses may have ties to state-sponsored actors,” the post continued.

This suspicion was justified by the observation of unrestricted access to Twitter from the IPs in Iran, where the platform is blocked from general access — suggesting government involvement. Belic, when contacted by TechCrunch, said that his work was not state-sponsored in any way.

Any account suspected of abusing the feature was suspended, and the API itself has been modified to prevent any further exploitation of this type. I’ve asked the company how many accounts were suspended and will update this post if I hear back.

Twitter has had numerous incidents where it exposed or leaked user data over the last year. In addition to sharing rather too much data with its ad partners, the company admitted it used phone numbers used for two-factor authentication to serve targeted ads.


Social – TechCrunch


IAC outlines its plans for a Match Group spin-off

October 12, 2019 No Comments

Digital media holding company IAC has taken the next step toward spinning off Match Group, with a proposal outlining what that process would look like.

Match Group (which owns Tinder, PlentOfFish, OkCupid, Hinge and of course Match itself) is already a publicly traded company, but IAC remains the majority owner. With the spin-off, IAC says it should distribute its Match Group shares to IAC stockholders, “resulting in two independent public companies.”

“Today IAC proposed an important first step in the separation of Match Group from IAC,” said IAC CEO Joey Levin in a statement. “IAC is confident that the proposal communicated to the Match Group special committee provides strong footing for Match Group to begin its journey as a thriving, independent company.”

Under the proposal (which IAC says still needs to be approved by its board of directors, as well as the aforementioned special committee, as well as stockholders), Match Group’s dual-class stock structure would  be eliminated, creating a single class of stock.

The company said in August that it was exploring spin-offs of both Match Group and ANGI Homeservices.

In his statement today, Levin said, “As it relates to evaluating our ownership stake in ANGI Homeservices, we don’t currently expect to turn our attention to the question of a spin-off until a Match Group transaction has been completed.”


Social – TechCrunch


Index Match: The Better Alternative to Vlookup

September 19, 2019 No Comments

VLOOKUP is one of those functions that makes Excel great. VLOOKUP has its issues though. Don’t worry there is an alternative, INDEX MATCH. Not only does it replicate the functionality but has its own perks and bonuses. By the end of this article you’ll be able to put it into practice and reap the rewards.

Read more at PPCHero.com
PPC Hero


Google Ads announce more changes to match types – Challenges and opportunities

September 5, 2019 No Comments

Google Ads has recently announced that it now allows ads to be served for queries that it understands to share the same meaning on broad modified and phrase match keywords.

For bigger advertisers, this is probably not a huge concern, as they are not limited by budget. Being visible for a wider range of search terms without having to add thousands of keyword variations can only be a good thing.

But what about those with limited budgets, and those in niche industries that need to target very specific keywords?

While there will undoubtedly be challenges to overcome in light of these changes, there are also likely to be opportunities.

Challenges

1. Spend may increase

An increase in impressions is likely to equate to more clicks, which is fine if these clicks go on to convert. But with Google determining how relevant a search term is to the keywords in your campaigns, just how much could spend skyrocket if left unchecked?

Neil Andrew from AdTech startup PPC Protect, says:

“These changes are definitely going to result in a massive increase in irrelevant and even invalid traffic on Google Ads accounts that aren’t actively managed/monitored. Our internal analysis on this shows up to 20% increases in budget usage from the change in broad/phrase match keywords, the vast majority of which isn’t relevant to a conversion action. As a SaaS platform provider, we are in a unique position to analyse this.

We have over 35,000 Google Ads accounts connected to our system currently, and we have had a number of users notice an uptick in both wasted spend and irrelevant traffic. We’ve also seen a large share of this traffic be invalid – mostly from bot activity and competitor clicking activity. It seems like narrow niche targeting is getting tougher to achieve by the day.”

2. Impressions may be wasted on irrelevant search terms

If you’re using a target impression share bid strategy, now might be the time to review it as this might impact impression share metrics.

Impressions may now include ads triggered by keywords that Google determines to have the same meaning (unless they are added as negatives). Just how much impression share is Google going to give to variants, rather than the keywords actually in the campaign?

3. Irrelevant terms/keywords would need to be revisited and reviewed

Ads showing for irrelevant terms/keywords that are already in the account that were tested earlier and paused due to poor performance are a major bugbear of mine.

I’ve noticed keywords that have been tested previously, and paused, can still be shown as a close match. So if you have keywords that you’ve paused because they historically haven’t worked well, you’ll now need to check if Google is still serving ads for the keyword and exclude it.

This means you’ll end up with keywords that state both added and excluded.

4. More time will need to be spent on analyzing search term reports and building negative keyword lists

Yes, analyzing search term reports is absolutely something that all PPC managers should be doing on a regular basis. However, having to check search term reports daily to exclude the keywords an advertiser doesn’t want to serve ads for is going to be time-consuming, especially on large accounts, taking time away from managing and optimizing other aspects of a campaign.

Sam Kessenich, Chief Digital Officer, RyTech, is already noticing impressions ramp up.

“Regarding the most recent changes to keyword targeting, without a doubt, these changes will increase impressions and clicks across almost every campaign. We’re noticing an increase across all search campaigns due to this change, and are being forced to do daily or weekly negative keyword additions when keywords don’t match goals. Proper negative keyword research and search term monitoring is the most effective strategy we can do before accounts launch and as accounts are running.”

5. Building ad groups with single keywords just got a lot more difficult

A great way to have control over a campaign at a very granular level is to build single keyword ad groups (SKAG). This strategy allows for highly focused ad copy and landing pages, and as a result, quality scores for this type of campaign are high.

Carolina Jaramillo, Paid Media Manager at POLARIS explains why this strategy will no longer be as effective.

“I’m a big fan of creating SKAG structured campaigns, and this new change might make it more difficult to protect the single keyword ad group structure. Consequently, due to this new change, how will we be able to optimise ad copy for a single keyword when this keyword is liable to match a wide range of different queries? Although I am interested to see how Google will look for opportunities to expand our reach to serve ads for relevant queries as they say in their update, and as they state 15% of searches we see every day are new, we will have to wait and see how this change will affect our clients’ Google Ads campaigns.”

So, can any good come of these changes?

Opportunities

1. May reveal new keywords that were not previously targeted which actually convert

Not everyone searches the same. So coming up with a comprehensive keyword list that captures every single potential search term a user might enter to find your products and services is nigh-on impossible. Keyword research can only take you so far.

With this in mind, showing ads for searches that share the same intent may provide a great opportunity to track down some high converting keywords, which may have otherwise been overlooked.

Haley Anhut, PPC Manager at Clean Origin thinks there are benefits of Google showing not only for close variants but also conceptually related keywords.

“I have already seen some very smart close variants triggering existing keywords. Whether these keywords can be left alone, included within an existing ad group or a new ad group created around those keywords for highly targeted ad copy; all offer a great way to expand your campaign reach and performance. The greater the awareness of a consumer’s journey to conversion, and how that journey functions within the search funnel, allows for a highly tactical approach when reaching consumers. With more data at our fingertips, we can enhance campaign optimization strategy and expand reach through relevant searches.”

2. Will save time creating granular ad groups

As Google is capable of understanding when search terms mean the same thing, and will serve ads as a result, you no longer need to worry about including the keywords within that ad group in the ad copy. While it’s not yet clear how showing ads for close match and intent-based variations of your keywords will impact metrics like ad relevancy, this catch-all approach could save time when it comes to creating granular ad groups containing just a couple of keywords for every campaign.

Coupled with a feature like keyword insertion, this could be a powerful way of increasing reach on low impression campaigns while making the ads more relevant to the user’s search term with minimal effort.

3. Top tips and advice from PPC managers

Rather than panic, you should be proactive in preparing for this change and keep a very close eye on your accounts as it begins to roll out.

“Broad and phrase match CPCs are increasing because there are more campaigns competing for the same keywords now. A good tactic is to allocate a portion of the daily budget to the new phrase match and broad match parameters and see which keywords are resulting in low CPCs and high CTRs. Those keywords can then be optimized into ‘exact matches.’ Overall, this change makes keyword research much more important now because a higher value will lie in ‘exact match’ keywords.”

Haris Karim, Lead Digital Strategist at MAB.

“To avoid the negative effects of unwanted reach, skew towards more specific match types like exact match, although exact match already allows same-meaning close variant targeting so that is not as specific as it once was, too. In addition to this, make sure you are using a robust negative keyword strategy to avoid showing for unwanted queries. Lastly, review your search term reports regularly to ensure your impressions are relevant to your ad group keywords, ads, and landing pages.”

Timothy Johnson, SMB Solutions and PPC Lead at Portent Digital Agency.

“I would say that if you still have some ad groups built around different match types, you should consolidate those ad groups into one. For instance, if you have an ad group dedicated to exact match keywords, and another ad group dedicated to phrase match, the phrase match keywords (which now are showing for more phrases) will cannibalize all of that exact-match traffic unless the exact-match keywords have higher bids and ad rank.”

Adam Gingery, Digital Strategy and Paid Search Manager at Majux Marketing.

“I feel like Google is trying to make our lives easier with this latest change, but it’s actually just making them harder. Yes, there will be opportunities for the big spenders to get more exposure from the lower volume terms that they may not have thought of or come across yet, but for the smaller players that need to spend their limited budget very wisely, it means more time needs to be spent constantly monitoring search term reports and adding more and more negatives. So my tip for those smaller advertisers would be to focus on negative keywords. Regularly check search term reports and add negative phrases straight from there, but also take the single terms within the longer phrases that are wrong, and add those as broad match negatives to stop Google showing ads for another phrase containing that term, if it will always be wrong.”

Ashleigh Davison, Head of Biddable Media, Browser Media.

“The obvious suggestion here to minimize impact is to focus on negative keywords, especially if you can do this preemptively before they start costing you money. So instead of just thinking of all the most obvious negatives that a business would want to avoid, you will now need to start thinking about close variations of your products or services that you may want to add.”

Ryan Scollon, PPC freelance consultant.

What do you think the impact will be? We’d love to know your thoughts.

Victoria is Account Director at Browser Media. She can be found on Twitter @VikingWagon.

The post Google Ads announce more changes to match types – Challenges and opportunities appeared first on Search Engine Watch.

Search Engine Watch


Tinder doubles down on its casual nature, as Match invests in relationship-focused Hinge

November 8, 2018 No Comments

Tinder has never really shaken its reputation among consumers as a “hook up” app, instead of one designed for more serious dating. Now, it seems Tinder is planning to embrace its status as the default app for younger users who aren’t ready to settle down. According to Match Group CEO Mandy Ginsberg, speaking to investors on its Q3 earnings call this morning, Tinder is preparing to launch its first-ever brand marketing campaign that will promote the “single lifestyle” with billboard campaigns and other digital initiatives.

The move is something of an admission that Tinder isn’t working for helping people find long-term relationships.

“Tinder was such a phenomenon when it launched and spread so quickly that the market defined the brand, versus the business defining the brand,” said Ginsberg, referring to its “hook up app” reputation.

“Tinder’s brand particularly resonated with 18 to 25 year-olds because it provides a fun and easy way to meet people. Tinder sometimes gets a bad rap for being casual,” she then admitted. “But keep in mind that people in the late teens and early 20s are not looking to settle down. It is a time to explore and discover yourself, meeting lots of people and being social.”

Tinder’s new marketing campaign will focus on the “single journey,” the exec said.

The dating app maker has already started publishing content that’s relevant to this “single lifestyle” on its Swipe Life website with stories relating to dating styles, travel, food, and more. For example, some of its recent articles have included things like: “7 Exit Strategies for Terrible Dates,” “Tinder Diaries: Which of these 5 Guys Will Get the Date?,” and “Study Abroad Hookup Confessions.”

Definitely not material for the relationship-minded.

Now, the company will promote Tinder’s “single lifestyle” even further with billboards across major cities throughout the U.S., as well as on digital channels.

The campaign’s goal, explained Ginsberg, is about “further reinforcing how Tinder can enable users to make the most of this fun and adventurous time in their life.”

It’s not difficult to read between the lines here: Tinder’s business model succeeds among people who want to stay single. It succeeds when they’re retained in the app, continually swiping on to the next person they want to meet.

To be fair, Tinder has never really invested in many features that push people to go on dates or exit its app. Instead, it has added addictive features like an in-app news feed – like a social network would have – and tools that enhance in-app chats, like sharing GIFs.

If Tinder was Match’s only dating app, this narrow definition of an app for those embracing their “single lifestyle” would be a problem.

But Match’s strategy has been to diversify its lineup of dating apps. Now it’s a majority owner of dating app Hinge, whose focus has been on helping people get into relationships. In other words, when people are fed up with the ephemeral nature of Tinder, they can just switch apps – while remaining a Match customer, of course!

The company also says it will invest more in Hinge going forward – a move that’s not unrelated to the decisions Match is making around Tinder. 

In fact, in another admission that Tinder wasn’t serving those in search of relationships, Ginsberg said Hinge will help the company to address the “previously underserved” audience of 20-somethings looking for a serious relationship.

She speaks of how Hinge’s user interface is clean and simple, and encourages people to be more thoughtful in their initial conversations. It’s a stark contrast to Tinder, which certainly does not.

Hinge downloads have increased five times since Match invested, the company also noted. It’s gaining traction in major cities throughout the U.S, including New York, as well as in international markets, like London.

The plan is to make Hinge the anti-Tinder, then pull in users as they exit Tinder in search of something real. The company said it’s going to increase the marketing spend on Hinge to drive awareness of the app across the U.S.

“We see a real opportunity to invest meaningful dollars in both products and marketing at Hinge to drive long-term growth,” said Ginsberg.

“We think it addresses a great gap in the market,” she continued. “If you think about when Tinder came into the market six years ago, it brought a whole new audience of young users, particularly college-age users. As they start to age…having a product that’s oriented to serious [dating] – but sort of mid-to-late 20s – is really compelling for us,” she added.

Tinder has evolved over the years from casual dating to include those who are more serious. But with Match’s decision to focus on those not looking for lasting relationships, it risks losing some users going forward. The challenge for the company is to pick them up in another dating app it owns, and not lose them to Bumble…or to an exit from dating apps altogether.


Social – TechCrunch


More Breaking News: Amazon Rebrand + Exact Match Update

September 9, 2018 No Comments

Google announced yet another high-impact update to exact match keyword targeting just last night, and we just have to talk about it.

Read more at PPCHero.com
PPC Hero


How to Utilize Different Match Types in Paid Search

August 31, 2018 No Comments

By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce unwanted clicks and wasted spend.

Read more at PPCHero.com
PPC Hero


Tinder owner Match is suing Bumble over patents

March 17, 2018 No Comments

Drama is heating up between the dating apps.

Tinder, which is owned by Match Group, is suing rival Bumble, alleging patent infringement and misuse of intellectual property.

The suit alleges that Bumble “copied Tinder’s world-changing, card-swipe-based, mutual opt-in premise.” The lawsuit also accuses Tinder-turned-Bumble employees Chris Gulczynski and Sarah Mick of copying elements of the design. “Bumble has released at least two features that its co-founders learned of and developed confidentially while at Tinder in violation of confidentiality agreements.”

It’s complicated because Bumble was founded by CEO Whitney Wolfe, who was also a co-founder at Tinder. She wound up suing Tinder for sexual harassment. 

Yet Match hasn’t let the history stop it from trying to buy hotter-than-hot Bumble anyway. As Axios’s Dan Primack pointed out, this lawsuit may actually try to force the hand for a deal. Bumble is majority-owned by Badoo, a dating company based in London and Moscow.

(It wouldn’t be the first time a dating site sued another and then bought it. JDate did this with JSwipe.)

Match provided the following statement:

Match Group has invested significant resources and creative expertise in the development of our industry-leading suite of products. We are committed to protecting the intellectual property and proprietary data that defines our business. Accordingly, we are prepared when necessary to enforce our patents and other intellectual property rights against any operator in the dating space who infringes upon those rights.

I have, um, tested out both Tinder and Bumble and they are similar. Both let you swipe on nearby users with limited information like photos, age, school and employer. And users can only chat if both opt-in.

However, Tinder has developed more of the reputation as a “hookup” app and Bumble doesn’t seem to have quite the same image, largely because it requires women to initiate the conversation, thus setting the tone.

As TechCrunch’s Sarah Perez pointed out recently, “according to App Annie, Tinder is more than 10x bigger in terms of monthly users and 7x bigger in terms of downloads in the last 12 months, versus Bumble.”

We’ve reached out to Bumble for comment.


Social – TechCrunch


Tinder owner Match is suing Bumble over patents

March 17, 2018 No Comments

Drama is heating up between the dating apps.

Tinder, which is owned by Match Group, is suing rival Bumble, alleging patent infringement and misuse of intellectual property.

The suit alleges that Bumble “copied Tinder’s world-changing, card-swipe-based, mutual opt-in premise.” The lawsuit also accuses Tinder-turned-Bumble employees Chris Gulczynski and Sarah Mick of copying elements of the design. “Bumble has released at least two features that its co-founders learned of and developed confidentially while at Tinder in violation of confidentiality agreements.”

It’s complicated because Bumble was founded by CEO Whitney Wolfe, who was also a co-founder at Tinder. She wound up suing Tinder for sexual harassment. 

Yet Match hasn’t let the history stop it from trying to buy hotter-than-hot Bumble anyway. As Axios’s Dan Primack pointed out, this lawsuit may actually try to force the hand for a deal. Bumble is majority-owned by Badoo, a dating company based in London and Moscow.

(It wouldn’t be the first time a dating site sued another and then bought it. JDate did this with JSwipe.)

Match provided the following statement:

Match Group has invested significant resources and creative expertise in the development of our industry-leading suite of products. We are committed to protecting the intellectual property and proprietary data that defines our business. Accordingly, we are prepared when necessary to enforce our patents and other intellectual property rights against any operator in the dating space who infringes upon those rights.

I have, um, tested out both Tinder and Bumble and they are similar. Both let you swipe on nearby users with limited information like photos, age, school and employer. And users can only chat if both opt-in.

However, Tinder has developed more of the reputation as a “hookup” app and Bumble doesn’t seem to have quite the same image, largely because it requires women to initiate the conversation, thus setting the tone.

As TechCrunch’s Sarah Perez pointed out recently, “according to App Annie, Tinder is more than 10x bigger in terms of monthly users and 7x bigger in terms of downloads in the last 12 months, versus Bumble.”

We’ve reached out to Bumble for comment.


Startups – TechCrunch