Instagram Notifications Get Less Annoying With a ‘Quiet Mode’
Plus: Recommendations on the Explore page are getting better, Google is probably making an AirTag rival, and Amazon finally wipes that Smile off its face.
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Apple Music Sing Adds ‘Karaoke Mode’ to Streaming Songs
America’s most popular music streaming service is adding the ability to turn down the vocals and sing along.
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Conversion modeling through Consent Mode in Google Ads
Last year, we introduced Consent Mode, a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When a user doesn’t consent to ads cookies or analytics cookies, Consent Mode automatically adjusts the relevant Google tags’ behavior to not read or write cookies for advertising or analytics purposes. This enables advertisers to respect user choice while helping them still capture some campaign insights.
Without cookies, advertisers experience a gap in their measurement and lose visibility into user paths on their site. They are no longer able to directly tie users’ ad interactions to conversions, whether the users are repeat visitors or whether those users have arrived from paid or organic traffic sources. To help close this gap, we’re introducing conversion modeling through Consent Mode. This will help marketers preserve online measurement capabilities, using a privacy-first approach.
Now, Consent Mode will enable conversion modeling to recover the attribution between ad-click events and conversions measured in Google Ads. Early results from Google Ads have shown that, on average, conversion modeling through Consent Mode recovers more than 70% of ad-click-to-conversion journeys lost due to user cookie consent choices. Results for each advertiser may vary widely, depending primarily on user cookie consent rates and the advertiser’s Consent Mode setup.
How modeling fills in measurement gaps
Conversion modeling can help fill in blanks in media measurement at times when it’s not possible to observe the path between ad interactions and conversions. Conversion modeling through Consent Mode specifically addresses gaps in observable data from regulations on cookie consent in various regions. Conversion modeling uses machine learning to analyze observable data and historical trends, in order to quantify the relationship between consented and unconsented users. Then, using observable user journeys where users have consented to cookie usage, our models will fill in missing attribution paths. This creates a more complete and accurate view of advertising spend and outcomes — all while respecting user consent choices. Conversion modeling also upholds privacy by not identifying individual users, unlike tactics like fingerprinting which Google has a strict policy against.
Using modeling to probabilistically recover linkages between ad interactions and conversions that would otherwise go unattributed means more conversion insights for optimizing campaign bidding and understanding what’s driving sales. It’s important for any modeling approach to account for the fact that people who consent to cookies are likely to convert at a different rate than those who don’t.
Holistic measurement for your Google Ads campaigns
It’s important for advertisers to have accurate reporting so they can make their marketing investments go further. Advertisers using Consent Mode will now see their reports in Google Ads updated: for Search, Shopping, Display, and Video campaigns, the “Conversions,” “All conversions” and “Conversion value” columns will now include modeled conversions for consent gaps. All other Google Ads campaign performance reports that use conversion data will also reflect the impact from adding in modeled conversions.
Modeled conversions through Consent Mode will be integrated directly in your Google Ads campaign reports with the same granularity as observed conversions. This data then makes its way into Google’s bidding tools so that you can be confident your campaigns will be optimized based on a full view of your results.
For advertisers who want to optimize their campaigns based on return on ad spend or cost-per-acquisition, they can use Target Return on Ad Spend (tROAS) orTarget Cost Per Acquisition (tCPA) Smart Bidding strategies with Consent Mode. If you had previously adjusted targets to account for cookie consent changes, you can now go back to setting targets in line with your ROI goals. Note that you’re likely to see gradual improvements in reported performance as we recover lost conversions through modeling.
For advertisers who want to maintain their campaign spend, conversion modeling through Consent Mode also works with the Maximize conversions or Maximize conversion value Smart Bidding strategies in Google Ads. We recommend you make sure that the budget you’ve decided on is well-aligned with your spend goals.
If you’re an advertiser operating in the European Economic Area or the United Kingdom, have implemented Consent Mode and are using Google Ads conversion tracking, conversion modeling from Consent Mode is available for you today.
And if you aren’t using Consent Mode yet, you have two options to get started. You can implement it yourself on your website by following our instructions. Or if you need some extra help, we’ve partnered closely with several Consent Management Platforms, a few of which already take care of critical implementation steps on behalf of advertisers.
We are continuously adding new privacy-forward techniques to help our machine learning solutions better understand the aggregate behavior of non-consenting users, and offer actionable insights in reporting for deeper clarity on your marketing spend. We’ll be bringing conversion modeling through Consent Mode to other Google advertising products, like Campaign Manager 360, Display & Video 360 and Search Ads 360 later this year.
Why dark mode web designs are gaining popularity
- The popularity of dark mode web design and its adoption by leading tech giants.
- How coders and web developers became influencers for this change.
- The impact of dark mode web design on users and their eyes.
- How dark mode web design leads to less battery consumption.
- Various guidelines available online to adopt this new theme.
- Search engines do not mind the change and thus it doesn’t affect your SEO adversely.
- User preferences, mood changer, and why adding space matters.
In recent times dark viewing mode for websites has gained a lot of popularity from users worldwide. The followership is so strong that Google right now offers you the ‘Night Eye’ feature where you can apply dark mode on any website as long as you’re using Google Chrome as your browser.
However, the popularity is further augmented with many applications and web designs exclusively adopting this new design feature to make users enjoy the experience that is different from conventional web designs.
According to a recent report by Built With, around 1,028 websites have used Dark Theme to attract customers, out of which 340 are live websites while 688 sites have used Dark Theme historically. Furthermore, Get Polarized conducted recent surveys on various social media platforms to comprehend users’ preferences when it comes to the dark mode or dark theme user interfaces.
It turns out that the majority of users gave an overwhelming response agreeing that the shift was appreciable.
In light of this information, let us take a quick look at some of the prominent reasons as to why dark mode web designs are gaining popularity.
1. Adopted by tech giants
To consider Google as the progenitor of dark mode would be too biased. In fact, many early home computers that used monochrome CRT monitors used to display greenish text on black screens, in recent times however it was Windows Phone 7 in 2010 that reintroduced dark-colored themes and backgrounds.
Right now, we have major tech giants and popular domains that have actively adopted the so-called ‘Night Mode’ and are offering customers and their users with the ability to shift their viewing preferences as per their choice.
These include big names like Facebook, Reddit, Twitter, YouTube, WhatsApp, Samsung’s One UI, Apple’s iPad and iOS 13, and Android 10 shadow mode, to name a few who are offering dark mode for users.
Together these online platforms and companies cater to the majority of the urban-tech population of the planet. Hence there is no doubt that night mode became a popular option for internet and smartphone users.
2. Influenced by developers and coders
Source: Omg! Ubuntu!
While the dark mode is gaining popularity by users in recent times, seldom do people realize that for program developers and coders who design UI apart from other things, have been working on this theme for a very long time.
In fact, this dark mode theme has been the default look from most coding text editors out there. In fact, some of the most popular coding text editors, including Atom, Sublime Text, Brackets, and Visual Studio Code, all use dark themes.
Hence, it becomes quite easy to understand why coders and developers might influence this transformation when you look at this perspective. Furthermore, according to a recent study published by Medium.com, over 70% of software engineers use Dark Theme IDEs, and dark theme downloads are almost always within the top 10 themes as per popular demand.
3. Friendly to users’ eyes
It seems like biology is involved when dark theme preferences are further studied according to their impact on users and their eyes. The mechanics are simple. Seeing light text on a dark screen allows the iris in our eyes to be more burdened. It has to widen much more than it does in case of a white screen.
Hence, in dark viewing mode, our eyes’ pupil grows in size, thus requiring more effort to focus on things.
This is further backed by statistics regarding astigmatism, a condition that affects almost 33% of the US population. However, at the same time, dark mode is preferable when the reader on any device has low-light conditions and doesn’t prefer to read long chunks of text.
4. The boldness of text or just mood
While the argument for using dark text on light backgrounds is fairly strong, however, the argument that it makes the experience aggravating for some also holds true. This is because the majority of users spend their days staring at bright white screens that can result in digital eye strain.
Digital eye strain is defined as a group of vision-related problems that result from prolonged use of cell phone, computer, e-reader, or tablet, to name a few. Many users thus consider the change as much more acceptable and agreeable. This allows them to sink into the darkness and cocoon themselves from bright white light that makes people feel as if they are staring directly into the sun.
While the dark theme does not make the text bold, it happens to create the opposite reaction where letters bleed, dark mode is more of a mood rather than just a feature. According to the recent survey findings on Medium, around 82.7% of participants stated that they prefer to use dark mode on their devices.
5. Less battery consumption
At the 2018 Android Dev Summit, one of Google’s solutions to developers to reduce battery consumption was the introduction of dark UI. Researchers at Google proclaimed that night mode could save battery life.
This finding is shared through a story published by XDA Developers, where it is stated that a dark theme can reduce battery usage up to 63% on AMOLED displays even with max brightness. Furthermore, one also has to consider the fact that white pixels are indeed more power-hungry and that brightness affects both power usage and battery life in a linear fashion.
6. Plenty of guides online
With dark mode becoming a prevalent theme across users, no wonder today, you can find various online guides to make any application and software on your smartphone or browser change the interface. This also adds as well as goes to show just how fanatic people can be at times when a trend hits them.
7. Search engines don’t mind it
To understand the impact of the dark theme on SEO, we have to consider the user experience. This is due to the fact that users and the usability of your website play a huge role these days when it comes to search engine rankings. Hence if you are planning to go dark mode, then it has to be done right.
The short answer to the question of whether dark mode affects your SEO or not? The answer is NO, but that doesn’t mean that we can neglect users and not provide them with a user-friendly experience.
Hence using a dark theme doesn’t mean that search engines like Google will penalize you for it. It does, however, matter if you are adversely affecting the user experience in some way.
8. User preferences
We all are pretty aware of the fact that the majority of the audiences seldom read texts online as the most viewed and popular forms of media are visuals that can be either categorized into videos or images. Hence user preferences do come into play when it comes to the popularity of dark-themed websites.
According to a recent study by Smart Insights®, 92% of marketers are using videos as an important part of their marketing strategy. Furthermore, it is estimated that on average people will spend as much as 100 minutes every day watching online videos in 2021.
This is also supported by the findings of Statista.com, where online video consumption is considered as one of the most popular forms of internet activities worldwide. Hence when taking these studies into perspective, it is definite that dark theme works well with online video streaming sites.
No wonder YouTube and Netflix have become dominant in the usage of these dark tones for the most part.
9. Adding space matters
Lastly, I would like to add that reading or viewing media closely hinged together in a night mode theme website can be more difficult than with a more traditional white background website. Hence a strong word of advice, consider using more space between visual elements and texts when designing a dark themed website.
While laws of science and medicine state; otherwise, the dark mode has become instantly popular amongst the masses. I preferably define dark mode as more of a mood inkling rather than something more profound.
I hope this post was able to offer you some delightful insights regarding why dark mode web designs have gained popularity amongst users. For more questions regarding the topic, please feel free to share your feedback in the comment section below.
Amanda Jerelyn currently works as a Marketing Manager at Dissertation Assistance, a perfect place for students to buy academic writing services from expert dissertation writers UK. During her free time, she likes to practice mindful yoga to keep herself fit and healthy.
The post Why dark mode web designs are gaining popularity appeared first on Search Engine Watch.
Google’s Duo video chat app gets a family mode with doodles and masks
Google today launched an update to its Duo video chat app (which you definitely shouldn’t confuse with Hangouts or Google Meet, Google’s other video, audio and text chat apps).
There are plenty of jokes to be made about Google’s plethora of chat options, but Duo is trying to be a bit different from Hangouts and Meet in that it’s mobile-first and putting the emphasis on personal conversations. In its early days, it was very much only about one-on-one conversations (hence its name), but that has obviously changed (hence why Google will surely change its name sooner or later). This update shows this emphasis with the addition of what the company calls a “family mode.”
Once you activate this mode, you can start doodling on the screen, activate a number of new effects and virtually dress up with new masks. These effects and masks are now also available for one-on-one calls.
For Mother’s Day, Google is rolling out a special new effect that is sufficiently disturbing to make sure your mother will never want to use Duo again and immediately make her want to switch to Google Meet instead.
Only last month, Duo increased the maximum number of chat participants to 12 on Android and iOS. In the next few weeks, it’s also bringing this feature to the browser, where it will work for anyone with a Google account.
Google also launched a new ad for Duo. It’s what happens when marketers work from home.
Facebook’s new ‘Quiet Mode’ option lets you turn off the app’s push notifications
Facebook today is launching a new feature called “Quiet Mode” that will allow you to minimize distractions by muting the app’s push notifications for a time frame you specify. The company announced the change as an update on its COVID Newsroom post, describing it as a way for users to set boundaries around how they spend their time on Facebook as they adjust to new routines and to working from home during the COVID-19 pandemic.
According to Facebook, you can either turn on or off Quiet Mode as needed or you can schedule to it run automatically at designated times. For example, if you work from home from 9 AM to 5 PM, you could set Quiet Mode to automatically run during your workday to reduce your temptation to waste time in the app.
If you try to launch Facebook during Quiet Mode, the app will remind you that you’ve set this time aside with the goal of limiting your time in the app, the company explains.
The controls for Quiet Mode will be found in a new section on Facebook where you can view other data about your time spent on Facebook’s platform. Here, you’ll be able to browse charts that show you the time you’ve spent on Facebook on a daily basis, a comparison of your daytime versus nighttime use, and another chart that lets you see how many times you opened the Facebook app each day.
Facebook introduced its first “time spent” charts back in 2018, but their appearance has changed to better match the style of this new “Your Time on Facebook” section, rolling out today. Facebook has also now added more analysis, including new week-over-week trends, the time of day charges, and the chart displaying the number of visits.
In addition, this section will include an option to enable a weekly report that will let you know how you’re managing your time. It will also link to the Activity Log of your own interactions across Facebook, including your reactions, comments and posts. And it will link out to other features that were previously buried in the Settings, including your News Feed Preferences and Notification Settings.
The former is where you designate which people you see first on your News Feed, which to Snooze, which to Unfollow and so on. The Notification Settings section, meanwhile, lets you turn on or off the push notifications and emails for specific updates from Facebook, like new comments, friend requests, tags, birthdays and more.
These aren’t new features, but they’ve been relocated here to make the new section more of a one-stop-shop for managing your time on Facebook.
Today’s changes are the latest in a series of efforts Facebook has made in recent years focused on users’ “digital well-being.”
The digital well-being movement pushes forward the idea that our smartphones and applications weren’t built with the mental health needs of their users in mind, but were rather designed to maximize the time we spend staring at screens. Users, having become aware of the addictiveness of our mobile devices, began to feel more negatively about screen time and their time-wasting apps.
Fearing backlash, tech companies — including Facebook, as well as the OS makers, Google and Apple — introduced more digital well-being features into their platforms. This includes the now built-in screen time controls that allow users to track and limit their time spent on phones and even the time spent in individual apps, like Facebook.
One iOS feature, in particular, may have posed a particular threat to Facebook: a new option introduced in iOS 12 that allowed users to more easily turn off app notifications right from the push notification itself. Apple even demoed how this could be used to silence Facebook’s notifications easily — an effort to redirect this growing negative user sentiment to specific apps on its iOS platform, rather than toward the platform that allowed apps to spam users with alerts in the first place.
Facebook’s response to this iOS feature, belatedly, is today’s launch of Quiet Mode. Instead of having its app notifications turned off entirely from the home screen of an iPhone, the option gives Facebook users more nuanced control. But it also means that Facebook retains permission to push its notifications during the hours Quiet Mode doesn’t run.
Facebook is testing a new “Your Time on Facebook”
– Quiet Mode for a specific amount of time
– Scheduled Quiet Mode
Facebook told me (via @alexvoica) that they’ve been testing it for a few months and will continue to test and iterate pic.twitter.com/7sPDuP4mrL
— Jane Manchun Wong (@wongmjane) March 16, 2020
Facebook confirms Quiet Mode was in testing with a small percentage of Facebook users prior to today’s launch. It’s the same feature that reverse engineer Jane Manchun Wong had spotted in March, in fact.
The feature is now rolling out to more people globally on iOS and will continue to do so over the next month or so, Facebook says. The rollout on Android will begin with testing in May and a broader release in June.
Why your next TV needs ‘filmmaker mode’
TVs this year will ship with a new feature called “filmmaker mode,” but unlike the last dozen things the display industry has tried to foist on consumers, this one actually matters. It doesn’t magically turn your living room into a movie theater, but it’s an important step in that direction.
This new setting arose out of concerns among filmmakers (hence the name) that users were getting a sub-par viewing experience of the media that creators had so painstakingly composed.
The average TV these days is actually quite a quality piece of kit compared to a few years back. But few ever leave their default settings. This was beginning to be a problem, explained LG’s director of special projects, Neil Robinson, who helped define the filmmaker mode specification and execute it on the company’s displays.
“When people take TVs out of the box, they play with the settings for maybe five minutes, if you’re lucky,” he said. “So filmmakers wanted a way to drive awareness that you should have the settings configured in this particular way.”
In the past they’ve taken to social media and other platforms to mention this sort of thing, but it’s hard to say how effective a call to action is, even when it’s Tom Cruise and Chris McQuarrie begging you:
I’m taking a quick break from filming to tell you the best way to watch Mission: Impossible Fallout (or any movie you love) at home. pic.twitter.com/oW2eTm1IUA
— Tom Cruise (@TomCruise) December 4, 2018
While very few people really need to tweak the gamma or adjust individual color levels, there are a couple settings that are absolutely crucial for a film or show to look the way it’s intended. The most important are ones that fit under the general term “motion processing.”
These settings have a variety of fancy-sounding names, like “game mode,” “motion smoothing,” “truemotion,” and such like, and they are on by default on many TVs. What they do differs from model to model, but it amounts to taking content at, say, 24 frames per second, and converting it to content at, say, 120 frames per second.
Generally this means inventing the images that come between the 24 actual frames — so if a person’s hand is at point A in one frame of a movie and point C in the next, motion processing will create a point B to go in between — or B, X, Y, Z, and dozens more if necessary.
This is bad for several reasons:
First, it produces a smoothness of motion that lies somewhere between real life and film, giving an uncanny look to motion-processed imagery that people often say reminds them of bad daytime TV shot on video — which is why people call it the “soap opera effect.”
Second, some of these algorithms are better than others, and some media is more compatible than the rest (sports broadcasts, for instance). While at best they produce the soap opera effect, at worst they can produce weird visual artifacts that can distract even the least sensitive viewer.
And third, it’s an aesthetic affront to the creators of the content, who usually crafted it very deliberately, choosing this shot, this frame rate, this shutter speed, this take, this movement, and so on with purpose and a careful eye. It’s one thing if your TV has the colors a little too warm or the shadows overbright — quite another to create new frames entirely with dubious effect.
So filmmakers, and in particular cinematographers, whose work crafting the look of the movie is most affected by these settings, began petitioning TV companies to either turn motion processing off by default or create some kind of easily accessible method for users to disable it themselves.
Ironically, the option already existed on some displays. “Many manufacturers already had something like this,” said Robinson. But with different names, different locations within the settings, and different exact effects, no user could really be sure what these various modes actually did. LG’s was “Technicolor Expert Mode.” Does that sound like something the average consumer would be inclined to turn on? I like messing with settings, and I’d probably keep away from it.
So the movement was more about standardization than reinvention. With a single name, icon, and prominent placement instead of being buried in a sub-menu somewhere, this is something people may actually see and use.
Not that there was no back-and-forth on the specification itself. For one thing, filmmaker mode also lowers the peak brightness of the TV to a relatively dark 100 nits — at a time when high brightness, daylight visibility, and contrast ratio are specs manufacturers want to show off.
The reason for this is, very simply, to make people turn off the lights.
There’s very little anyone in the production of a movie can do to control your living room setup or how you actually watch the film. But restricting your TV to certain levels of brightness does have the effect of making people want to dim the lights and sit right in front. Do you want to watch movies in broad daylight, with the shadows pumped up so bright they look grey? Feel free, but don’t imagine that’s what the creators consider ideal conditions.
“As long as you view in a room that’s not overly bright, I’d say you’re getting very close to what the filmmakers saw in grading,” said Robinson. Filmmaker mode’s color controls are a rather loose, he noted, but you’ll get the correct aspect ratio, white balance, no motion processing, and generally no weird surprises from not delving deep enough in the settings.
The full list of changes can be summarized as follows:
- Maintain source frame rate and aspect ratio (no stretched or sped up imagery)
- Motion processing off (no smoothing)
- Peak brightness reduced (keeps shadows dark — this may change with HDR content)
- Sharpening and noise reduction off (standard items with dubious benefit)
- Other “image enhancements” off (non-standard items with dubious benefit)
- White point at D65/6500K (prevents colors from looking too warm or cool)
All this, however, relies on people being aware of the mode and choosing to switch to it. Exactly how that will work depends on several factors. The ideal option is probably a filmmaker mode button right on the clicker, which is at least theoretically the plan.
The alternative is a content specification — as opposed to a display one — that allows TVs to automatically enter filmmaker mode when a piece of media requests it to. But this requires content providers to take advantage of the APIs that make the automatic switching possible, so don’t count on it.
And of course this has its own difficulties, including privacy concerns — do you really want your shows to tell your devices what to do and when? So a middle road where the TV prompts the user to “Show this content in filmmaker mode? Yes/No” and automatic fallback to the previous settings afterwards might be the best option.
There are other improvements that can be pursued to make home viewing more like the theater, but as Robinson pointed out, there are simply fundamental differences between LCD and OLED displays and the projectors used in theaters — and even then there are major differences between projectors. But that’s a whole other story.
At the very least, the mode as planned represents a wedge that content purists (it has a whiff of derogation but they may embrace the term) can widen over time. Getting the average user to turn off motion processing is the first and perhaps most important step — everything after that is incremental improvement.
So which TVs will have filmmaker mode? It’s unclear. LG, Vizio, and Panasonic have all committed to bringing models out with the feature, and it’s even possible it could be added to older models with a software update (but don’t count on it). Sony is a holdout for now. No one is sure exactly which models will have filmmaker mode available, so just cast an eye over the spec list of you’re thinking of getting and, if you’ll take my advice, don’t buy a TV without it.
Instagram launches Create mode with On This Day throwbacks
Instagram has finally turned Throwback Thursday into an official feature. It’s part of the new Instagram “Create” mode that launches today in Stories, bringing the app beyond the camera. Create makes Instagram a more omni-purpose social network with the flexibility to adapt to a broader range of content formats.
For now, the highlight of Create is the “On This Day” option that shows a random feed post you shared on the same calendar date in the past. Tap the dice button to view a different On This Day post, and once you find one you prefer, you can share it to Stories as an embedded post people can open.
The launch could make it easy for users to convert their old impermanent content into fresh ephemeral content. That could be especially helpful because not everyone does something Stories-worthy every day. And given how many #TBT throwbacks get shared already, there’s clearly demand for sharing nostalgia with new commentary.
When asked about Create mode, an Instagram spokesperson told me, “this new mode helps you combine interactive stickers, drawings and text without needing a photo or video to share . . . On This Day suggests memories and lets you share them via Direct and Stories.” It’d sure be nice if embedded On This Day video posts played inside of Stories, but for now you have to tap to open them on their own page.
Instagram actually launched a different way to share throwbacks, called “Memories,” early this year. But most users didn’t know about it because it was tucked in the Profile -> Three-Line ‘Hamburger’ Sidebar -> Archive option used to for Highlighting or Restoring expired Stories or post you’d hidden.
Now On This Day is much more accessible as part of the new Create Mode inside the Stories composer, which replaces Type mode with more options for sharing without your camera than just posting text. You can access it by swiping right at the bottom of the screen from the Stories camera, instead of left to other options like Boomerang. Create lets you use features otherwise added as Stickers atop photos and videos, but on their own with new suggestions of what to share:
-Countdown timer with suggestions for “The Weekend,” “Quittin’ Time,” and “School’s Out”
-Quiz with suggestions including “What’s my biggest fear?” and “Only one of these is true” (The Quiz sticker already had suggestions)
-Poll with suggestions including “Sweet or savory?” and “Better first date: dinner or movie?”
-Question with suggestions including “If you had 3 wishes…” and “Any hidden talents?”
Instagram is also offering a new version of its Giphy -powered GIFs feature inside Create. It lets you search for a GIF and see it tiled three times vertically as the background of your Create post, rather than laid on top.
Through all these features, Create lets people generate new things to share even if they’re laying in bed or stuck somewhere. As Instagram grows internationally to more users with lower-quality phones, and replaces Facebook for many people, the ability to share text and other stuff without having to use their camera could increase people’s posting. Between the Camera shutter modes and room for more sharing styles in Create, Instagram can encompass most any content.
As of today, Instagram is about more than photos and videos. It’s stepping up as a multi-faceted social app just as Facebook’s battered brand becomes desperate to turn Instagram into its reputation and business lifeboat.
YouTube’s mobile app gets a dark mode
YouTube’s mobile app is getting a dark mode. The company announced this morning its dark theme, first introduced on its desktop site last year, is launching today on the YouTube iOS app and arriving soon after on Android. With the setting enabled, YouTube’s background turns from white to black throughout the YouTube experience as you […]
Instagram on Android gets offline mode
80% of Instagram’s users 600 million users are outside the US, so it needed a way to provide a better experience for users with limited network connectivity or no data plan.
Today at F8, Instagram announced it’s built support for using most of its features without Internet access. Much of this functionality is now available on Android, which is the preferred device type in the… Read More
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