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Tag: Network

Bing Ads Audience Network: All You Need To Know

May 13, 2018 No Comments

Read more about the Bing Ads Audience Network, what it is, top reasons to use it and what ads types are supported.

Read more at PPCHero.com
PPC Hero


Mayfield joins Velocity Network to connect enterprise startups with NYC execs

February 6, 2018 No Comments

 Last year two venture capital firms, General Catalyst and CRV, launched a program called the Velocity Network to get their startups in front of Fortune 500 executives in New York City. Today they announced that Mayfield has joined as the third VC firm in the network. New York is home to financial, insurance, security, retail, media, and other Fortune 500 companies — the very types of… Read More
Enterprise – TechCrunch


There’s no way the government is building its own 5G network

January 30, 2018 No Comments

 A report this weekend by Axios cited documents from within the National Security Council describing the possibility — nay, inevitability — of a 5G network built and operated by the U.S. government. Officials have since poured cold water on this idea, and really, it was never feasible. Read More

Gadgets – TechCrunch


Killer demand gen strategy, Part 2: Google Display Network targeting

November 14, 2017 No Comments

This is Part 2 of my blog series on crafting and executing killer demand gen strategies.

In Part 1, I discussed building out various personas to target, as well as how to craft the right creative. Now let’s chat through how to actually target these personas!

Both Google Display Network and Facebook have great audience targeting capabilities that allow you to get in front of your target audiences and the personas you have built out. Full disclosure: I was planning to wrap the GDN and Facebook together for this post, but both have so many features that they warrant their own edition.

So let’s dive into how to target your personas and audiences on the GDN, and save Facebook for Part 3.

Keyword contextual targeting (KCT)

Keyword contextual targeting is where you bid on keywords and Google will match you to pages relevant to your terms. You’ll notice two options when it comes to KCT:

  1. Content – shows ads on relevant webpages, etc.
  2. Audience – with this option, the ad will show on relevant pages and to people who might be interested in these keywords (so basically you are giving Google more control to do its thing).

My recommendation is to start off with Content, because you know exactly what you are getting into; don’t give Google control right away and make it hard to understand true performance. Content will have a lot less reach, but you have full visibility into things. As you begin seeing results, you can always adjust accordingly.

My general recommendation is to start off with your top 10-15 performing search terms – and then, of course, layer on demographic age and gender information so you are getting in front of the most relevant eyes.

Additionally, think about the personas you developed. In Part 1, I gave the example of a persona that loved celebrity fashion and gossip; building terms around those interests to get onto those pages is another way to get in front of the right eyes.

Custom Affinity Audiences

With Custom Affinity Audiences, you can input domains and Google will look at the types of users visiting those domains – makeup, demographics, topics of sites they visit, etc. Then Google crafts an audience similar to those users, which you can target.

With Custom Affinity Audiences, I recommend creating different audiences to target based off of:

  1. Competitor domains
  2. Industry-relevant websites
  3. Persona-relevant websites (think of the personas you have created and the types of websites they would visit)

In-Market Audiences

With In-Market Audiences, Google identifies people who are actively shopping for certain products and services. This is pretty clear-cut – choose In-Market Audiences relevant to your business.

Don’t forget to leverage the audience insights that Google gave you when developing your personas; those typically showcase other products/services that your core audience is typically in market for!

Refine your targeting to get closer to your target personas

For both KCT and In-Market Audiences, I recommend that you further refine your targeting by applying demographic layering onto those campaigns to get closer to your target personas. (With Custom Affinity Audiences, Google already incorporates demographic information from the data they pull as they analyze the audiences visiting the sites you enter.)

The above strategies are well worth testing out as you look to get in front of the right eyes and scale your business.

In part 3, we’ll dive into Facebook and how to best leverage its advanced targeting capabilities to get in front of your personas and target market!

Search Engine Watch


Alt-social network Gab booted from Google Play Store for hate speech

August 18, 2017 No Comments

 Gab, the conservative social network that has acted as a haven for people banned from the usual platforms, has been removed from the Google Play Store for violating the company’s hate speech policy, the company announced on Twitter. Apple removed it from the App Store in June for similar reasons. Read More
Social – TechCrunch


BlueJeans Network names industry vet Quentin Gallivan as CEO

August 9, 2017 No Comments

 BlueJeans Network, the cloud video and collaboration company, announced today that Quentin Gallivan, an industry veteran who has helped run several tech companies, will be taking over as CEO. Former CEO and company founder Krish Ramakrishnan will remain with the company and take on the role of executive chairman. He will also continue to lead strategy and innovation. Ramakrishnan doesn’t… Read More
Enterprise – TechCrunch


Reddit’s new location tagging feature continues its push to become a social network

May 31, 2017 No Comments

 Reddit is continuing its march towards becoming a social network after it added location tagging to its mobile app. The service is famously known as “the front page of the internet,” but this year it has rolled out features that make it much more like Twitter or Facebook. Back in March, Reddit introduced user profile pages and the option to follow others, so location tagging… Read More
Social – TechCrunch


NFL games are now live streaming on China’s Sina Weibo network

January 1, 2017 No Comments

2016 AP YEAR END PHOTOS - Carolina Panthers' Jonathan Stewart (28) scores a touchdown during the first half of the NFL Super Bowl 50 football game on Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/Jeff Chiu) The NFL is hoping to expand its presence in China with a new deal that gives social media platform, Sina Weibo – often called China’s Twitter –  the rights to live stream select games on its network, including the Super Bowl. The deal marks the first time a sports league will live stream games on the service, the NFL says. Additionally, Sina will gain the rights to… Read More
Social – TechCrunch


Fading anonymous social network Yik Yak is laying off most of its employees

December 9, 2016 No Comments

Yik Yak down Yik Yak, the once universally recognized anonymous social network that virally took over college campuses back in 2014, is planning to lay off a “significant” number of employees, first noted by The Verge. The company is said to be retaining mostly engineers as it notified its team of about 50 employees earlier this morning. In a statement to TechCrunch, Tyler Droll, CEO of Yik… Read More
Startups – TechCrunch


Fading anonymous social network Yik Yak is laying off most of its employees

December 9, 2016 No Comments

Yik Yak down Yik Yak, the once universally recognized anonymous social network that virally took over college campuses back in 2014, is planning to lay off a “significant” number of employees, first noted by The Verge. The company is said to be retaining mostly engineers as it notified its team of about 50 employees earlier this morning. In a statement to TechCrunch, Tyler Droll, CEO of Yik… Read More
Social – TechCrunch