Tag: Point

Ron DeSantis Pushed Elon Musk’s Twitter to Its Breaking Point

May 25, 2023 No Comments

Launching his White House bid on the social network revealed the technical and political limitations of Musk’s platform.
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Tilting Point acquires game monetization startup Gondola

October 21, 2019 No Comments

Tilting Point announced yesterday that it has acquired Gondola, a company that aims to increase game monetization by optimizing in-game offers and video ads.

Tilting Point CEO Kevin Segalla described his company’s model as “progressive publishing” — usually, mobile game developers start working with Tilting Point because they need help with user acquisition, and then develop a deeper publishing relationship over time.

“With a select group of our development partners, we’ll acquire an IP, and we’ll … have them take the engine that they already have and create a whole new game,” Segalla said. “It’s really a dual effort between us and the developer.”

To accomplish all this, the company has built artificial intelligence tools to improve user acquisition. But the other side of that equation, in Segalla’s view, is increasing the lifetime value of the users acquired.

“At the end of the day, scaling a game boils down to two simple things, [cost per install] and LTV,” he said. “Strong developers are working to improve the LTV of their players, but there’s a lot of low-hanging fruit that with the right toolset you can use to improve the lifetime values. That’s what Gondola is about … We’ve been following for years, and we said, ‘Let’s bring this in-house.’ ”

Gondola currently offers four modules: Target Optimization (choosing the best offer for a player), Rewarded Video Ad Optimization (choosing the right amount of virtual currency to reward a player for watching a video ad), Store Optimization (choosing the right store items to show a player) and Currency Optimization (choosing the best virtual currency amounts for offers and promotions).

The financial terms of the acquisition — Tilting Point’s first — were not disclosed. As part of the deal, Gondola CTO André Cohen is joining Tilting Point as its head of data science, while his co-founder and CEO Niklas Herriger remains involved as an executive advisor.

Mobile – TechCrunch

Getting To The Point – How To Create Actionable PPC Reports

July 5, 2017 No Comments

Learn how to build insightful reports that drive action items for your PPC accounts.

Read more at PPCHero.com
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Why Your High Ranking in Google Could Be a Failure Point by @markdaoust

February 1, 2014 No Comments

We all want our websites listed at the top of Google’s search engine results pages (SERPs), right? A high-ranking can bring targeted and (mostly) free traffic. More importantly, it brings leads and potential conversions.

If you’re working to get a top ranking, your goal is simple: you want Google to love your website. But the problem with Google’s love is that it doesn’t come with a promise of ongoing fidelity. Google has no loyalty to your business. Because of this, your rankings can become a potential point of failure.

Don’t misunderstand – I’m not saying you shouldn’t work to get a high-ranking in Google. It is just that I see a lot of business owners who work very hard at it and end up inadvertently baking significant point of failure into their business plan. That’s not a good thing.

How Google Can Be a Single Point of Failure: An Example

declining revenue Why Your High Ranking in Google Could Be a Failure PointAbout a year ago, my website brokerage firm was working with a client who was considering divesting his network of websites. This network had dozens of sites generating a very healthy monthly profit without the need for an extensive support staff. As we were helping him prepare his websites for sale, we performed a comprehensive valuation, and determined the value was slightly over $ 1 million for the entire network.

Shortly after this, disaster struck. On February 23, 2011, Google released the first of several Panda updates. Overnight, his earnings dropped precipitously, as did the value of his network. In just 24 hours, he lost $ 800,000 in total value.

The blame cannot be placed entirely on Google. After all, our client was the one who built his business to be dependent on Google. Our client was the one who aggressively pursued a high-ranking in Google, and did not focus on any other sources of traffic.

This begs the question: How dependent on Google is your website? Does the idea of losing your rankings in Google cause you to sweat, even a little? Don’t be fooled by the thought that it couldn’t happen to you. Thousands of online business owners had the same thought before the Florida Update, the Panda Update, the Penguin Update, the EMD Update, and the list goes on.

Is your website overly dependent on Google? It’s time to make a change.

4 Steps to Break Your Google Over-Dependency

shutterstock 130573349 637x477 Why Your High Ranking in Google Could Be a Failure PointAt the heart of breaking your dependency is realizing Google is not the only source of traffic on the Internet, nor is it always the best. By focusing on four key areas, you can get some of the same results you’re seeking from that high Google ranking.

  1. Make “Micro-Conversions” Your New Favorite Word. I will venture a guess that the majority of people who visit your website do not become customers right away. This is a normal pattern for any website, and this is where micro-conversions can play a significant role in your business. The entire concept of micro-conversions is to push people to give you permission to keep talking to them after they leave your website, whether it be through an email list, Facebook, Twitter, or any other social medium that provides the opportunity for conversation. Entire businesses can be built on micro-conversions without any help at all from Google.
  2. Think Beyond Your Website. If you have an e-commerce business, realize that your website represents just one channel where you can convert users into customers. Amazon, Sears, Shopping.com, and dozens of other marketplaces with significant audiences provide you with an opportunity to sell your goods. Take advantage of these external channels.
  3. Stop Thinking Rankings; Start Thinking Referrals. You know one key to ranking is links, and a key to lasting rankings is quality links built naturally. So how do you build quality links naturally? One way is to start thinking about quality sources for referral traffic rather than what just provides a good link. If you start thinking of your link building campaigns more in terms of networking and public relations, you’ll likely find that the quality, lasting links build themselves without much help from you.
  4. Build a List—(And Use it). This can be filed under micro-conversions, but it’s so important it deserves its own point. Once your readers or customers opt in to your email list, you’re able to communicate with them directly, right in their own inboxes. It’s much more direct communication than writing blog posts, or posting updates on social media networks. As long as you’re providing valuable content to that list, the members will remain and you’ll have a built-in audience whenever you want to launch—or sell—something new. In addition, if you lose your Google rankings, you can still build an email list through myriad methods and techniques.

Remember, a high-ranking in Google should be an accomplishment that enhances your website and opens it up for new growth. Make sure you don’t turn that top ranking into a possible failure point. Implement new marketing methods, and your website will be healthier, more stable, and most importantly, a far more valuable asset.

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Photo+on+8 28 13+at+5.13+PM+%25232 Why Your High Ranking in Google Could Be a Failure Point

Mark Daoust is the owner of Quiet Light Brokerage, a firm dedicated to helping people buy and sell profitable and premium websites priced between $ 50,000 and $ 5mm.