At the end of last year, Grand Central Tech announced plans to work with the Milstein real estate family to transform a midtown Manhattan high-rise into a tech hub called Company. And startups remain an important part of the mix — in fact, Company is unveiling a list of 20 startups participating in this year’s GCT Startup-in-Residence program.
What does Startup-in-Residence mean? Well, Company CEO Matthew Harrigan said the program will continue to offer what it’s always offered — desk space, as well as access to events and amenities, for a select group of early-stage entrepreneurs. And participants don’t have to give up equity or pay rent.
The deal might seem too good to be true, but Harrigan argued that the startups make Company more appealing to its enterprise tenants: “We are retrofitting this building to look and feel and operate like a brand new building … but the one amenity that cannot be simply rolled out is people.”
He also said the program is only taking up 15,000 square feet of the building’s 150,000 total square feet.
“It sounds like an exceptionally generous offering and it isn’t,” he said. “It sounds like it doesn’t make a ton of business sense but that’s actually wrong … Fifteen thousand square feet of space to great early-stage founders helps establish a truly remarkable program and campus in New York City. Those resources are well spent.”
In the past, we’ve written about Grand Central Tech as an accelerator program, but Harrigan said, “We weren’t and aren’t an accelerator” — it just used “the nomenclature that’s known.” Now the program is taking on a more fitting name, though it sounds like the operations won’t be changing too dramatically.
“We typically have very sophisticated founding teams, giving them an ideal environment in which to work,” Harrigan said. “By and large, our companies are left to their own devices — we don’t presume to create a curriculum or some series of programming. It’s a somewhat passive approach, but we make sure all people in the community are linked up with each other.”
Also worth noting: This year’s class consists of 40 percent women founders and CEOs, and it covers industries like energy, mental health, e-commerce, biotech, adtech and food.
Here’s a list of the companies, with descriptions provided by Company (and edited by me for clarity and length). We’ve also written about a number of them before, so I’m including links to past coverage when possible.
- Dandelion Energy is a geothermal energy company that’s building a scalable and cost-efficient geothermal heating solution for the U.S. residential housing market. The company is a spin-out of Alphabet and Google X.
- Octave is a full-stack mental health provider, purpose-built to capitalize on evolving consumer habits and a new wave of interest in the space.
- Vowel is a multi-user enterprise voice platform operating in stealth. The company enables businesses to analyze, manage and drive actionable insights from audio data generated in the workplace/meetings.
- Nara Organics is a natural baby food company that is manufacturing the first biodynamic infant formula in the U.S.
- Twine Labs is a workforce analytics platform that’s creating a single source of truth on employee data across various disaggregated internal corporate databases. Data is then benchmarked against industry standards to help chief people officers gain vital, previously unavailable perspective.
- Taskade is a new workplace collaboration platform that enables more efficient team management and product workflows.
- Oova is a biomedical technology company for women’s health that uses smart connected devices to actively monitor hormone levels and help manage women’s fertility health. The company is a spin-out of Mt. Sinai.
- Summer is a next-generation student loan management and repayment platform providing users with a comprehensive view of their debt and targeted recommendations on how to alleviate it, which evolves based on their current life circumstances.
- Chartable is creating a new enterprise adtech and analytics platform for audio. It’s aiming to do something similar to what DoubleClick, App Annie, Flurry and others did when apps were first introduced.
- Particle Health is creating a new medical record data company, leveraging blockchain technology to enable a single health record tying together previously disparate information from a patient’s various doctors, and yielding valuable data insights in the process.
- Project OTC is a holistic new consumer brand targeting outdated over-the-counter brands and products such as antacids, Vitamin C/immunity support and headache relief. The company is operating in stealth.
- Moved is building a new concierge layer on top of the disorganized, disaggregated moving services supply chain. A user calls Moved, shares details and is given a concierge who manages the move and coordinates across all the various service providers, including the landlord or real estate owner.
- Hydra is a new network of membership-based wellness spaces in metropolitan areas that complements the growth of small format fitness classes and provides its members areas to refresh, regroup and recharge.
- GoodTalk is a new consumer app meant to distill and amplify one of the primary aspects of social platforms. For example, five experts on a given topic can form a chat thread, which other users of the app can view but not comment on.
- Otis is building a new investment platform to enable distributed ownership in fine art and collectibles.
- Snackable uses natural language processing to intelligently digest podcasts into “snackable” 30-60 second moments to enable easier social sharing of podcast content — something that has plagued the burgeoning podcast space.
- Lolli is building a new e-commerce platform that allows customers to accumulate Bitcoin rewards through simple brand and retail purchases by capturing the rebate/coupon value already broadly distributed throughout e-commerce.
- RaisedByUs is a nonprofit workplace social good program for companies that already includes Casper, Squarespace, Shutterstock, Seatgeek, Sailthru, Birchbox, MongoDB and DigitalOcean among others. RaisedByUs helps teams do meaningful, team-building, vetted volunteer work easily.
- Nesterly is a home-sharing platform that is working to bring affordable housing to the next generation by allowing senior homeowners to easily rent out their extra space.
- Bokksu is a subscription-based food company that curates exclusive artisan snacks in local markets and uses video and written storytelling to detail origin stories through an immersive customer experience.
Facebook is today launching a partner program for its Express Wi-Fi initiative, which helps bring higher-speed connections to developing markets, including India, Indonesia, Kenya, Nigeria, and Tanzania. The program itself involves having local business owners install Wi-Fi hotspots, where internet service is provided by local ISPs, mobile network operators, and others that Facebook has partnered with. Now, Facebook is launching a new partner program that will allow access point manufacturers to build devices compatible with Express Wi-Fi.
Facebook first began testing Express Wi-Fi three years ago, and has since expanded it to the five above countries and 10 partners. The idea behind the project is to create an entrepreneurial grassroots base for the its Wi-Fi service – that is, the operators and ISPs would be working with local entrepreneurs who want to resell internet access in their own communities. The partners set the prices, but Facebook provides the software.
The company has tried to address the needs of developing markets before, via its zero-rating program Free Basics. But this program was criticized over net neutrality concerns, as it only provided access to specific websites – like Facebook, of course – to the developing markets. India eventually banned that program in 2016, as a result.
Express Wi-Fi, on the other hand, offers full, unrestricted access to the web, not a selection of pre-approved sites and services. It’s one of Facebook’s many connectivity initiatives today, along with others like OpenCellular, rural access programs, drones, and other infrastructure projects.
The new partner program for Express Wi-Fi, announced today, was built to address specific issues Facebook and its partners faced in the field, the company now explains. It says it has been working with the manufacturers to build new access points that better detect registration pages and more accurately count the amount of Wi-Fi data consumed.
This will allow the Wi-Fi service providers to sell prepaid access as well as different traffic classes – like offering some services or content for free, while charging for others. Presumably, this would be another avenue of making Facebook free to developing markets down the road.
Facebook says having hardware manufacturers on board will help its operator partners more easily set up and manage their Express Wi-Fi hotspots.
Weak and expensive connectivity is a big barrier to Facebook adoption in developing markets, especially as user growth in developed regions is stalling – or, even decreasing at times. In July, Facebook reported no user growth in the U.S. and Canada, and a loss of European users it attribute to GDPR requirements. Developing regions, however, are still coming online and could bring Facebook a whole host of new users, if people can get connected.
A half-dozen years after launching Wikipedia Zero, The Wikimedia Foundation is sunsetting the program. Announced in 2012, it was the result of partnerships with mobile carriers, designed to waive the cost of accessing the free encyclopedia in developing countries, where data fees presented a barrier to accessing the site’s seemingly bottomless well of information. Read More
Are you an early adopter? Okay, but are you a really early adopter who likes to test new, experimental things even if it means you’ll experience crashes and bugs? Then you may be interested to know that Instagram has launched Alpha testing programs on iOS and Android aimed at those who want to test pre-release versions of its popular photo-sharing app. Instagram has been running an… Read More
Social – TechCrunch
Last month we discussed the importance of conversion rate optimization (CRO). Having a CRO program is vital to making the right optimizations for the right users. Today we will dive into what our CRO program looks like at Hanapin Marketing. Our program contains the following: As you can see from our graphic […]
Read more at PPCHero.com
In this new live webinar, Google Digital Consultant Liza Ansher and Hanapin Senior Account Manager Matt Umbro will dive deep into Shopping strategies to give you the best results no matter what the time of year.
Read more at PPCHero.com
- Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
- Twitter now lets everyone limit replies to their tweets
- Maybe Netflix and Amazon Should Just Buy Theater Chains
- Parsable scores $60M Series D as pandemic forces faster digitization of industrial sector
- Defining value stream management for SEO agencies business owners