Last week Google made a couple of very important changes to their current remarketing set up. The first was enabling you to manage your remarketing lists within Analytics, which will mean you can start to develop really honed ads and offers to entice your users back. The other, is that you can now place a remarketing code for your entire site, rather than placing specific codes on specific pages. This is great news because it not only makes the act of placing codes easier – no huge emails with multiple codes that need to be implemented being sent to clients or to your in house tech team – but it also means you don’t need to keep adding more codes over time when you change landing pages or want to remarket new products.