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Facebook in talks to acquire stake in top Indian telco Reliance Jio, report says

March 24, 2020 No Comments

Reliance Jio, a three-and-a-half-year-old subsidiary of India’s most valued firm Reliance Industries, may have attracted the attention of an American giant: Facebook.

The social conglomerate is in talks to acquire a 10% stake in the Indian telecom operator, the Financial Times reported Tuesday. The size of the deal, the paper said, was in “multi-billion dollars.”

Analysts at Bernstein value Jio at more than $ 60 billion. Mukesh Ambani, India’s richest man who runs Reliance Industries, has poured over $ 25 billion into Reliance Jio over the years.

Reliance Jio, which began its commercial operation in the second half of 2016, upended the local telecom market by offering bulk of 4G data and free voice calls for six months.

The telco kickstarted a price war that saw local network providers Vodafone and Airtel quickly move to revise their data plans and mobile tariffs. But they struggled to match the offerings of Jio, which has amassed over 370 million subscribers to become the top telecom operator in the country.

Reaching those users might interest Facebook, which attempted and failed to expand its free internet initiative, Free Basics, in India. (The company has since expanded Express Wi-Fi to India — though its potential and scale remains comparatively small.)

Reliance Jio also owns a suite of services including music streaming service JioSaavn, on-demand live television service JioTV and payments service JioPay.

Earlier this year, Reliance Industries announced JioMart, a joint venture between Reliance Jio and Reliance Retail, the nation’s largest retail chain, to soft-launch an e-commerce business.

In recent quarters, Facebook, which is beginning to see competition from ByteDance’s TikTok in India, has started to take interest in local startups. Last year, the firm made an investment in social commerce Meesho; and last month, it wrote a check to edtech startup Unacademy.

Ajit Mohan, VP and managing director of Facebook India, told TechCrunch in an interview last year that the company was open to engaging with startups that are building solutions for the Indian market for more investing opportunities. “Wherever we believe there is opportunity beyond the work we do today, we are open to exploring further investment deals,” he said.

Facebook declined to comment, and Reliance Jio did not immediately respond.


Social – TechCrunch


Marketing On Amazon [Report] – My Top Takeaways

March 9, 2020 No Comments

Innovell has recently released Marketing On Amazon, a 67-page report based on months of interviews and in-depth surveys. I’ve read the entire report and want to share my top takeaways with you.

Read more at PPCHero.com
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Searchmetrics report: How Amazon and Google help each other

February 17, 2020 No Comments

Let’s say you’re looking for a new toaster. You will probably use a search engine, of which Google is the most prominent. But many of those product searches on Google benefit the world’s biggest retailer, Amazon. In order to better understand the symbiotic relationship between Google and Amazon, SEO and content marketing platform Searchmetrics has released a study based on 10,000 keywords, “Amazon vs. Google: The Battle for Product Search.”

Those keywords generate an Amazon-located product as the first organic result in a Google desktop search. No searches with the word “Amazon” were included.

Why AdWords?

The study found that, even when Amazon has the first search result, it also has at least one – and sometimes more – additional lower level organic search results for nearly half the searches.

And that’s not all. AdWords listings for products on Amazon show up alongside product searches on Google for 10.5 percent of the keywords, above or below the organic search results. AdWords is now called Google Ads, but the report uses the old term to distinguish from other kinds of Google Ads.

So, why would Amazon need to invest in paid AdWords, if it already is ranked first in Google search results for so many products?

The reason, as detailed in the Searchmetrics study: AdWords give Amazon a dominant presence on the results page for those product searches.

Amazon helps Google

Here is a screenshot from the study, showing Google results for the search term “outdoor curtains.” The product on Amazon is the first organic result, but the Amazon AdWords ad is the first return on the page, plus the Amazon-sold product is shown in two ads in the accompanying Google Shopping ads box.

From the Searchmetrics report

 

From the Searchmetrics report

As the study says: “Amazon fights back against its competitors by purchasing a large number of AdWords itself, even when it has the top free result. However, as Google benefits whoever buys AdWords, and Amazon is paying for listings despite having the most relevant organic result, [Google also benefits].”

Google’s Shopping Ads (AKA Product Listing Ads) show up for 56 percent of the results pages where Amazon is the top organic result, and Amazon results appear in nearly a third of the Google Shopping box results.

The Searchmetrics study said this means that “Amazon’s organic snippet [result] is competing for searchers’ attention with a carousel of product offers” in Google Shopping ads. In some cases, the Shopping unit – especially if it is followed by one or two paid AdWords – can push Amazon’s first organic result down below the fold for desktop user. But Amazon is more than covered with AdWords ads and ads in the Shopping unit.

‘Strong presence’

Additionally, most images shown on a results page where Amazon is the top organic result include an Amazon image.

When Amazon is the top organic result for “outdoor curtains” or whatever, the retailer will often have a product image shown whenever Google shows images on the page, which is about 44 percent of the time. Related videos appear for nearly 35 percent of searches.

“This is a strong presence for a single domain,” the study says, “and one which underlines the investment Amazon makes in paid advertising in Google search, in order to complement its rankings at the top of the search results.”

But Google has little choice but to support this Amazon presence for product searches, because these are relevant results, and because Amazon’s AdWords purchases are a substantial revenue source.

The post Searchmetrics report: How Amazon and Google help each other appeared first on Search Engine Watch.

Search Engine Watch


Report: Future of search in 2020 according to SEO specialists

February 8, 2020 No Comments

A survey of SEO specialists published at Best SEO Companies has revealed some interesting analysis on the state of the SEO industry and gives insights about the future of search in 2020 and beyond.

Nearly 500 digital marketing experts offered their responses to the survey, highlighting the tactics which they feel will be important within five years, as well as what factors they expect Google to look upon favorably as the search giant continues to update its algorithm.

Let’s take a look at some of their predictions.

1. Majority of SEOs think the practice is increasing in importance

A significant 75% of respondents believe SEO will be more important in the future.

Future of search in 2020 practice

This isn’t surprising in and of itself, but some more granular detail is quite revealing about how changeable the industry is.

37% plan to stay in SEO for just one-to-three years and a sizeable 23% describe their jobs as precarious in light of Google’s algorithm changes.

Additionally, a massive 80% are concerned that algorithm changes will negatively impact their career. While respondents are broadly optimistic about the need for SEO, they are not universally confident that their own jobs in the sector are entirely permanent.

2. SEOs need to stay current

When it comes to reflecting on their outlook for the future, there is a wide range of strategies SEOs are planning to implement in order to keep abreast of industry changes.

Stat showing SEOs being current for search in 2020

Free online courses and training were cited by 45% of respondents as the best method for SEOs to stay current while operating in this fast-paced and ever-changing industry.

42% plan to diversify their skills and 40.7% point to news/blogs as good ways to keep up-to-date.

38% say attending conferences and seminars will help them stay current and when asked if they will be attending any SEO conferences this year, 54% said they would be.

3. AI optimization is the key tactic for the future

Responses about the significance of specific SEO tactics within the next five years were a little more long-tail.

That said, 31% of respondents cite AI optimization as effective and worthwhile and 29% see this tactic as being important within the next five years.

AI optimization for search in 2020

Mobile remains a big potential growth area for SEOs. 20% see mobile optimization as gaining in importance over the next five years.

Voice search optimization and targeting featured snippets are also predicted to be increasingly important among SEOs in the future.

4. Most think quality content will be the biggest priority for Google

When SEOs are tasked with predicting areas that Google will increasingly take into consideration when ranking sites, content comes out on top.

Stat showing content as a priority for Google

46% of respondents said that the quality of content will be a priority for Google in the future. But, again, other factors were not far behind.

Social share, accessibility, and mobile-friendliness were all cited by more than 40% of those surveyed as being priority areas for the search giant.

5. SEO sentiment and ethics

The survey also highlights some interesting trends about general sentiment SEOs have towards working in the industry and questions of ethics.

69% of respondents reported job satisfaction, with “creative”, “engaging”, and “intelligent” being the top three descriptors cited for how they perceive the work they do.

Stat on SEO sentiment and ethics

The search industry can be frustrating, however. 44% cited short deadlines as a common frustration. Other process-orientated issues such as changing project scopes and, simply, frustrating clients were also cited as some of the more negative aspects working in SEO.

14% of SEOs also admitted to being frustrated by unethical competitors and, when asked directly, a significant 39% of respondents said that they themselves have used unethical – or black hat – SEO tactics.

Takeaways

While the digital marketing industry is broadly optimistic about the importance of SEO in the future, this research certainly highlights that the search community is more than wary of the need to be agile in an industry where key players such as Google can have as much impact on an individual’s job as emerging technologies and client/customer demands do too.

Factors like quality of content, mobile, and AI all appear to be top – or near top – of the list for SEOs when it comes to anticipating key areas of focus over the next few years. But there is actually great diversity in the ideas across the community as to which tactics will be the most important, and where Google will most likely place more weight when generating their rankings in the SERPs.

One key takeaway is that the SEO sector is as changeable as it ever was. It is still evolving. And still subject to disruption from new tech. But with 69% of those surveyed reporting that they are satisfied in their job, it is clearly a challenging and rewarding vertical to work in.

The post Report: Future of search in 2020 according to SEO specialists appeared first on Search Engine Watch.

Search Engine Watch


Vape lung is on the decline as CDC report fixes blame on oily additive

December 23, 2019 No Comments

The CDC has issued a set of reports showing that the lung disease associated with vaping seems to be declining from peak rates, and that Vitamin E acetate seems — as speculated early on — to be the prime suspect for the epidemic. The affliction has cost at least 54 lives and affected 2,506 people across the nation.

The condition now officially known as EVALI (E-cigarette, or Vaping, Product Use-Associated Lung Injury) appeared over the summer, with hundreds of people reporting chest pains, shortness of breath and other symptoms. When state medical authorities and the CDC began comparing notes, it became clear that vaping was the common theme between the cases — especially using THC products.

Before long the CDC recommended ceasing all vape product usage and was collating reports and soliciting samples from around the country. Their medical authorities have now issued several reports on the disease. The most significant finding echoes earlier indications that Vitamin E acetate, an oily substance that was apparently being used as a cutting agent in low-quality vaping cartridges, is at the very least a major contributor to the condition:

Building upon a previous study, CDC analyzed bronchoalveolar lavage (BAL) fluid from a larger number of EVALI patients from 16 states and compared them to BAL fluid from healthy people. Vitamin E acetate, also found in product samples tested by the FDA and state laboratories, was identified in BAL fluid from 48 of 51 EVALI patients and was not found in any of the BAL fluids of healthy people.

That’s pretty clear cut, but importantly it does not exonerate any other, perhaps even worse additives that may not have been so widespread. It seems clear that vaping product producers will need to reestablish trust in the wake of this fatal blunder, and part of that will have to be transparency and regulation.

Vaping rose to prominence quickly and has proven difficult to effectively regulate. The shady companies that were selling stamped-on cartridges filled with what would prove to be a lethal adulterant have probably already picked up and moved on to the next scam.

The good news is the scale of the epidemic seems to have reached its maximum. There are still cases coming in, but the number of new patients is not rising sharply every month. Perhaps this indicates that people are taking the CDC’s advice and not vaping as much or at all, or perhaps the products using the additive have been quietly slipped off the market.

Gadgets – TechCrunch


Hootsuite social trends report for 2020

December 14, 2019 No Comments

Vancouver, BC – December 11, 2019​ – ​Hootsuite​, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, today released its ‘​Social Media Trends 2020’ report. The company’s fourth annual report on global social trends reveals the biggest opportunities for brands to deliver winning social marketing strategies in the coming year.

“The new year is a time to refocus and energize your strategies for the year ahead,”

says ​Hootsuite VP Corporate Marketing Henk Campher​.

“The social trends we’ve identified at Hootsuite provide the sharpest tools needed to create the most exceptional and meaningful employee and customer experiences in 2020 and beyond.”

Brands are starting to act more like people on social, sometimes interacting one-on-one and sometimes in groups. The key is for organizations to make the experience seamless across both worlds.

Brands are also taking a stand on the most important issues facing our planet, becoming beacons of trust to their employees, who in turn are using social to amplify their company purpose.

And TikTok, the short-format video sharing platform, is shaking up the social media landscape in unexpected and delightful ways. Even if TikTok’s Gen-Z user base isn’t your target, marketers should think about diversifying their audience targeting beyond just the major social platforms.

Campher further added,

“Combined, these trends represent tremendous new opportunities for brands to establish deeper, more authentic, and longer-lasting connections with customers, with social at the center of everything they do,”

Hootsuite’s 2020 social trends for businesses large and small

1. Brands strike a balance between public and private engagement

The rise of private behaviors like 1:1 and group messaging has not diminished the importance of public social media feeds, which remain a critical space for brand discovery and customer acquisition. The key is ​creating multi-touch, personalized, and ​seamless experiences across both worlds, while balancing automation at scale and human connection to build deeper customer relationships.

2. Employers take center stage in a divided world

As our world becomes increasingly divided, employees are looking to their organizations to take a stand. Globally, employers are significantly more trusted than NGOs, businesses, government, and the media. Progressive organizations will take advantage of this new role, building strong internal cultures while amplifying their company’s purpose with employee and customer advocacy.

3. TikTok shakes up the status quo

With more than 800 million monthly active users and a median age of 16-24, TikTok continues its incredible rise. Whether or not it lasts, TikTok’s popularity brings valuable insight into the future of social culture, content, and collaboration. Social marketers should keep an eye on TikTok while using these insights to adapt their strategies on established networks for the next generation on social.

4. Social marketing and performance marketing collide

As social marketers face pressure to expand the scope of their skill sets, established champions of brand awareness and community building must also become fluent in performance marketing, finding a balance between driving short-term conversions and long-term strategies to build brand equity, customer happiness, and differentiation.

5. The social proof gap closes

New social commerce features are bridging the top and bottom of the sales funnel, creating a wealth of data around the conversion side of the customer journey. This bottom-of-the-funnel data can now be added to brand awareness activities, giving an invaluable holistic view of how people move through the entire buying journey.

Conducted in the third quarter of 2019, Hootsuite’s ​’Social Media Trends 2020′ report is based on a survey of more than 3,100 marketers and interviews with industry specialists. The research report includes not only the trends but also Hootsuite’s recommendations for seizing the opportunities that the trends represent, along with comprehensive examples of best-in-class brands getting it right. Hootsuite’s 2020 Social Trends report can be found ​here​.

Hootsuite is the leader in social media management, trusted by more than 18 million customers and employees at more than 80 percent of the Fortune 1000.

The post Hootsuite social trends report for 2020 appeared first on Search Engine Watch.

Search Engine Watch


Twitter launches a way to report abusive use of its Lists feature

November 19, 2019 No Comments

Like many things found on today’s social media platforms, Twitter’s Lists feature was introduced without thinking about the impact it could have on marginalized groups, or how it could otherwise be used for abuse or surveillance if put in the hands of bad actors. Today, Twitter is taking a step to address that problem with the launch of a new reporting feature that specifically addresses the abusive use of Twitter Lists.

The feature is launching first on iOS today, and will come soon to Android and the web, Twitter says.

Similar to reporting an abusive tweet, Twitter users will tap on the three-dot icon next to the List in question, and then choose “Report.” From the next screen, you’ll select “It’s abusive or harmful.” Twitter will also ask for additional information at that point and will send an email confirming receipt of the report, along with other recommendations as to how to manage your Twitter experience.

Twitter Lists have been abused for years, as they became another way to target and harass people — particularly women and other minority groups. They were particularly useful as a way to avoid being banned for abusive tweets, as Twitter took no notice of Lists.

Twitter has been aware of the problem for years, noted CNBC in an exposé that ran over the summer.

Back in 2017, Twitter said it would no longer notify users when they’ve been added to a list — an attempt to cut back on what were very often upsetting notifications. It then reversed the decision after people argued that notifications were how they learned what sort of harmful lists they had been added to in the first place.

Despite Twitter’s understanding of how Lists were abused, there have not been any good tools for getting an abusive list removed from Twitter itself — users could only block the list’s creator.

Twitter has admitted that despite the availability of its reporting tools and the increasing speed with which it handles abuse reports, there’s still too much pressure on people to flag abuse for themselves. The company says it wants to figure out how to be more proactive — today, the majority is not flagged by technology (only 38% is), but by reports from users.

This problem and all the many like it have to do with who has built our social media tools in the first place.

Twitter, like other tech companies, has struggled with a lack of diversity, which means there’s a large lack of understanding about how features could be twisted to be used in ways no one intended. Though Twitter’s diversity metrics have been improving, Twitter as of this spring was 40.2% female, but just 4.5% black, and 3.9% Latinx.

The other issue with Twitter — and social media in general — is that there’s some distance between the abuser and the victim of harassment. The latter is often not seen as a real person, but rather a placeholder meant to absorb someone’s malcontent, outrage or hatred. And thanks to the platform’s anonymity, there are no real-world consequences for bad behavior on Twitter the way there would be if those same hateful things were said in a public place — like in a community setting such as your local church or social group, or in your workplace.

Finally, Twitter’s trend toward pithiness has led to it becoming a place to be sarcastic, cynical and witty-at-others’-expense — a trend that’s driven by a prolific but small crowd of Twitter users. The goal has very much been to “perform” on Twitter, and accumulate likes and retweets along the way.

Twitter says the new feature is rolling out now to iOS.

 


Social – TechCrunch


Why is the Operating System Report not showing iPhone and iPad visits?

September 3, 2019 No Comments

If you recently looked at Operating System Report under Browser & OS Report in or Mobile Devices Report in Google Analytics then you must be wondering what happened to your traffic from iPhone and iPad? Why are you not seeing any more traffic from these devices?

Starting May 30th Google Analytics has consolidated both iPhone and iPad into iOS in the Operating System Report. (See the graph below). iOS is the operating system used by both iPhone and iPad and hence the change to correctly reflect the operating system.
So next time you run your report keep this change in mind.

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Mueller Report Says No Collusion, Barr Raises a Million Questions

March 25, 2019 No Comments

In a convoluted letter to Congress, Attorney General William Barr summarized Robert Mueller’s report on the Russia investigation and said he won’t charge President Trump with obstruction.
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PPC Investigative Report: What Are APIs?

January 10, 2019 No Comments

This PPC investigative report will give you a basic, fundamental understanding of APIs, enabling you to learn more about the advanced aspects of API.

Read more at PPCHero.com
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