Why You Should Test Target ROAS Bidding for Shopping Campaigns

June 20, 2018 No Comments

The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.

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3 Ways To Use ROAS In PPC Lead Gen Optimization

March 7, 2017 No Comments

PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting.

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How To Increase ROAS For Your PLA Campaign

October 26, 2013 No Comments

All accounts have their ups and downs. This week, we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality, Carrie showed you how to double your conv. Rate with Display, then Sam talked about why you should know CRO, and now we’ll help you increase your PLA ROAS.

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