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Adobe’s Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise

August 10, 2019 No Comments

As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are going to be discussing that very topic with Amit Ahuja, Adobe’s vice president of ecosystem development, next month at TechCrunch Sessions: Enterprise in San Francisco. Grab your early-bird tickets right now — $ 100 savings ends today!

Customer experience covers a broad array of enterprise software and includes data collection, analytics and software. Adobe deals with all of this, including the Adobe Experience Platform for data collection, Adobe Analytics for visualization and understanding and Adobe Experience Cloud for building applications.

The idea is to begin to build an understanding of your customers through the various interactions you have with them, and then build applications to give them a positive experience. There is a lot of talk about “delighting” customers, but it’s really about using the digital realm to help them achieve what they want as efficiently as possible, whatever that means to your business.

Ahuja will be joining TechCrunch’s editors, along with Qualtrics chief experience officer Julie Larson-Green and Segment CEO Peter Reinhardt to discuss the finer points of what it means to build a customer experience, and how software can help drive that.

Ahuja has been with Adobe since 2005 when he joined as part of the $ 3.4 billion Macromedia acquisition. His primary role today involves building and managing strategic partnerships and initiatives. Prior to this, he was the head of Emerging Businesses and the GM of Adobe’s Data Management Platform business, which focuses on advertisers. He also spent seven years in Adobe’s Corporate Development Group, where he helped complete the acquisitions of Omniture, Scene7, Efficient Frontier, Demdex and Auditude.

Amit will be joining us on September 5 in San Francisco, along with some of the biggest influencers in enterprise, including Bill McDermott from SAP, Scott Farquhar from Atlassian, Aparna Sinha from Google, Wendy Nather from Duo Security, Aaron Levie from Box and Andrew Ng from Landing AI.

Early-bird savings end today, August 9. Book your tickets today and you’ll save $ 100 before prices go up.

Bringing a group? Book our 4+ group tickets and you’ll save 20% on the early-bird rate. Bring the whole squad here.


Enterprise – TechCrunch


Investor Jocelyn Goldfein to join us on AI panel at TechCrunch Sessions: Enterprise

July 20, 2019 No Comments

Artificial intelligence is quickly becoming a foundational technology for enterprise software development and startups have begun addressing a variety of issues around using AI to make software and processes much more efficient.

To that end, we are delighted to announce that Jocelyn Goldfein, a Managing Director at Zetta Venture Partners will be joining on us a panel to discuss AI in the enterprise. It will take place at the TechCrunch Sessions: Enterprise show on September 5 at the Yerba Buena Center in San Francisco.

It’s not just startups that are involved in AI in the enterprise. Some of the biggest names in enterprise software including Salesforce Einstein, Adobe Sensei and IBM Watson have been addressing the need for AI to help solve the enterprise data glut.

Computers can process large amounts of information much more quickly than humans, and as enterprise companies generate increasing amounts of data, they need help understanding it all as the volume of information exceeds human capacity to sort through it.

Goldfein brings a deep engineering background to her investment work. She served as a VP of engineering at VMware and as an engineering director at Facebook, where she led the project that adopted machine learning for the News Feed ranker, launched major updates in photos and search, and helped spearhead Facebook’s pivot to mobile. Goldfein drove significant reforms in Facebook hiring practices and is a prominent evangelist for women in computer science. As an investor, she primarily is focused on startups using AI to take more efficient approaches to infrastructure, security, supply chains and worker productivity.

At TC Sessions: Enterprise, she’ll be joining Bindu Reddy from Reality Engines along with other panelists to discuss the growing role of AI in enterprise software with TechCrunch editors. You’ll learn why AI startups are attracting investor attention and how AI in general could fundamentally transform enterprise software.

Prior to joining Zetta, Goldfein had stints at Facebook and VMware, as well as startups Datify, MessageOne and Trilogy/pcOrder.

Early Bird tickets to see Joyce at TC Sessions: Enterprise are on sale for just $ 249 when you book here; but hurry, prices go up by $ 100 soon! Students, grab your discounted tickets for just $ 75 here.


Enterprise – TechCrunch


Qualtrics’ Julie Larson-Green will talk customer experience at TC Sessions: Enterprise

July 16, 2019 No Comments

We’re less than two months out from our first TC Sessions: Enterprise event, which is happening in San Francisco on September 5, and did you know our buy 1 get 1 free sale ends today too! Among the many enterprise and startup executives that’ll join us for the event is Qualtrics’ Julie Larson-Green. If that name sounds familiar to you, that’s most likely because you remember her from her 25 years at Microsoft. After a successful career in Redmond, Larson-Green left Microsoft in 2017 to become the Chief Experience Officer at SAP’s Qualtrics.

In that role, she’s perfect for our panel about — you guessed it — customer experience management.

Larson-Green joined Microsoft as a program manager for Visual C++ back in 1993. After moving up the ladder inside the company, she oversaw the launch of Windows 7 and became the co-lead of Microsoft’s hardare, games, music and entertainment division in 2013. At the time, she was seen as a potential replacement for then-CEO Steve Ballmer.

Later, during a period of reshuffling at the company in the wake of the Nokia acquisition, became the Chief Experience Officer of Microsoft’s My Life and Work group.

Larson-Green joined Qualtrics before it was acquired by SAP for $ 8 billion in cash. Qualtrics offers a number of products that range from customer experience tools to brand tracking and ad testing services, as well as employee research products for gathering feedback about managers, for example. At the core of its product is an analytics engine that helps businesses make sense of their employee and customer data, which in turn should help them optimize their customer experience scores and reduce employee attrition rates.


Our buy one get one free ticket deal ends today! Book a ticket for just $ 249 and you can bring a buddy for free. Book here before this deal ends.

We’re still selling startup demo tables, and each package comes with 4 tickets. Learn more here.


Enterprise – TechCrunch


Box CEO Aaron Levie is coming to TC Sessions: Enterprise

July 9, 2019 No Comments

Box co-founder, chairman and CEO Aaron Levie took his company from a consumer-oriented online storage service to a publicly traded enterprise powerhouse. Launched in 2005, Box today has more than 41 million users, and the vast majority of Fortune 500 companies use its service. Levie will join us at TC Sessions: Enterprise for a fireside chat about the past, present and future of Box, as well as the overall state of the SaaS and cloud space.

Levie, who also occasionally contributes to TechCrunch, was a bit of a serial entrepreneur before he even got to college. Once he got to the University of Southern California, the idea for Box was born. In hindsight, it was obviously the right idea at the right time, but its early iterations focused more on consumers than business users. Like so many other startups, though, the Box team quickly realized that in order to actually make money, selling to the enterprise was the most logical — and profitable — option.

Before going public, Box raised well over $ 500 million from some of the most world’s most prestigious venture capital firms. Box’s market cap today is just under $ 2.5 billion, but more than four years after going public, the company, like many Silicon Valley unicorns both private and public, still regularly loses money. 

Early-Bird Tickets are on sale today for just $ 249 — book here before prices go up by $ 100!


Enterprise – TechCrunch


Capital One CTO George Brady will join us at TC Sessions: Enterprise

July 6, 2019 No Comments

When you think of old, giant mainframes that sit in the basement of a giant corporation, still doing the same work they did 30 years ago, chances are you’re thinking about a financial institution. It’s the financial enterprises, though, that are often leading the charge in bringing new technologies and software development practices to their employees and customers. That’s in part because they are in a period of disruption that forces them to become more nimble. Often, this means leaving behind legacy technology and embracing the cloud.

At TC Sessions: Enterprise, which is happening on September 5 in San Francisco, Capital One executive VP in charge of its technology operations, George Brady, will talk about the company’s journey from legacy hardware and software to embracing the cloud and open source, all while working in a highly regulated industry. Indeed, Capital One was among the first companies to embrace the Facebook-led Open Compute project and it’s a member of the Cloud Native Computing Foundation. It’s this transformation at Capital One that Brady is leading.

At our event, Brady will join a number of other distinguished panelists to specifically talk about his company’s journey to the cloud. There, Capital One is using serverless compute, for example, to power its Credit Offers API using AWS’s Lambda service, as well as a number of other cloud technologies.

Before joining Capital One as its CTO in 2014, Brady ran Fidelity Investment’s global enterprise infrastructure team from 2009 to 2014 and served as Goldman Sachs’ head of global business applications infrastructure before that.

Currently, he leads cloud application and platform productization for Capital One. Part of that portfolio is Critical Stack, a secure container orchestration platform for the enterprise. Capital One’s goal with this work is to help companies across industries become more compliant, secure and cost-effective operating in the public cloud.

Early-bird tickets are still on sale for $ 249; grab yours today before we sell out.

Student tickets are just $ 75 — grab them here.


Enterprise – TechCrunch


Video-Marketing: Connecting & Conversion with The Future Consumer + 40 more sessions

June 24, 2019 No Comments

We’ve done the work to bring you the best, most actionable content in the paid media industry, and we’re excited to debut new sessions we know you’ll love at Hero Conf.

Read more at PPCHero.com
PPC Hero


PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]

February 21, 2019 No Comments

The PPC Hero Summit will be giving away tickets to Hero Conf Philadelphia! In order to win, you have to be in attendance. Learn more details about the giveaways and the topics you’ll see covered at the event.

Read more at PPCHero.com
PPC Hero


New Sessions. New Networking. An All New Experience.

January 16, 2018 No Comments

When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It’s our most powerful tool in creating an event we believe helps our industry thrive. And we’ve used that information to build our best event yet, April 16-18 at the Hilton Austin.

Read more at PPCHero.com
PPC Hero