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Tag: Social

Super Bowl posts on social media are up from last year, but didn’t top 2015’s record numbers

February 6, 2017 No Comments

HOUSTON, TX - FEBRUARY 05: Tom Brady #12 of the New England Patriots celebrates with the Vince Lombardi Trophy after defeating the Atlanta Falcons during Super Bowl 51 at NRG Stadium on February 5, 2017 in Houston, Texas. The Patriots defeated the Falcons 34-28. (Photo by Kevin C. Cox/Getty Images) Super Bowl LI may have made history as the first Big Game to go into overtime, but that may not have translated into record ratings, or, as it turns out, record social media engagement, either. According to Facebook, 64 million people posted 240 million interactions its social network last night, an increase over last year’s 60 million users and 200 million posts during what was, then,… Read More
Social – TechCrunch


Google Introduces a Social Where Next Suggestion Patent

February 4, 2017 No Comments
Jellyfish
Jellyfish from the Birch Aquarium

Google was granted a patent this week on offering recommendations or suggestions for places to go for members of social groups.

A social group, such as a meetup group that may get together for social events, may use the internet to communicate and interact, and look to for recommendations on where to go next. The patent from Google looks like it might be useful in providing a framework for such a group to make it easier for them to meet at locations and check in at those places and tag one another in photos to associate them with locations that they may travel to.

I could see an offering like this being built into an existing social network such as Google+, and wouldn’t be surprised if it was introduced at Google+ by Google.

The patent that describes this recommendation system for a social group goes under the name:

Social where next suggestion
Inventors: Matthew Nicholas Stuttle, Sebastian Dorner, and Alexandra Gherghina
Assignee: Google
United States Patent 9,558,242
Granted: January 31, 2017
Filed: October 15, 2013

Abstract

A group recommendation provides end users in a social group a set of recommended destinations based on the combined personal preferences of the members of the social group. Members of a social group are identified using a combination of location based signals and social graph information in response to receiving a recommendation request. The group recommendation may be determined by combining the personal preferences associated with each member of the group into a master preference profile. Alternatively, the group recommendation may be determined by first calculating an individual recommendation list for each member of the social group and then calculating a composite score for each recommendation on the individual recommendation lists.

I could see a group that liked visiting places together discussing going someplace together, such as the Birch Aquarium in La Jolla, California. Members of the group could “check-in” at the location when they arrive. People in that social group could tag photos of the location or of people at the location with the location name, so that they could see each other there. A group recommendation for places to go to for lunch or dinner could then be shared among the members of that social group. This would be the “Social where next” described in the patent’s name.

This sounds like it could be a fun element for a community that might involve people who are near each other, or who may do things together at specific locations. Would you use a “social where next” recommendation system if Google introduced one?


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Fading anonymous social network Yik Yak is laying off most of its employees

December 9, 2016 No Comments

Yik Yak down Yik Yak, the once universally recognized anonymous social network that virally took over college campuses back in 2014, is planning to lay off a “significant” number of employees, first noted by The Verge. The company is said to be retaining mostly engineers as it notified its team of about 50 employees earlier this morning. In a statement to TechCrunch, Tyler Droll, CEO of Yik… Read More
Startups – TechCrunch


Fading anonymous social network Yik Yak is laying off most of its employees

December 9, 2016 No Comments

Yik Yak down Yik Yak, the once universally recognized anonymous social network that virally took over college campuses back in 2014, is planning to lay off a “significant” number of employees, first noted by The Verge. The company is said to be retaining mostly engineers as it notified its team of about 50 employees earlier this morning. In a statement to TechCrunch, Tyler Droll, CEO of Yik… Read More
Social – TechCrunch


Timing is Everything in PPC and Social Media Marketing

December 6, 2016 No Comments

Stopwatch. Close up of a Stopwatch.There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. In the movie “A Good Year”, Maximillian Skinner (Russell Crowe) tells his employees that “The secret to riches, lab rats, is the same as the secret to comedy… timing.” In this post, I will talk about the benefits of leveraging this strategy and the storytelling effect on future events.

 

Back in 2005, when I was managing the PPC Strategy for an Automotive Catalog Company, I relied on Google and Yahoo to compliment a TV Show on the SpikeTV Network which was promoting the products from the Catalog. I actually won the 2008 Semmy Award for this article entitled “Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising” where I highlight the importance of “bridging the gap” between online and offline media so that the user experience is seamless. Nowadays with Social Media Advertising, anyone can leverage current events within a matter of minutes for as long as it’s shelve-life is still relevant in peoples minds.

 

An Example of Leveraging the Power of Timing:

Max owns a company that sells dwarf Lemon Trees across the USA. Customers can either order online or call to place an order. Recently in the news, a new study finds that Lemons have shown to reduce the risk of cancer, amongst other great benefits. (this is actually all true) see article “Health Benefits of Lemons“. Now, with this information going viral through TV, Radio, Organic Search and especially Social Media, a savvy marketer could leverage this new study to promote their exotic Lemon Trees.

 

In order to maximize this strategy, here are a few things that need to be addressed before the advertiser spends a penny.

  • Call to Action and Messaging: Make sure to integrate both the recent news as well as the benefits of owning an exotic lemon tree
  • Understand the targeting abilities of the social media platforms (interests, #hashtags, etc..)
  • Creation of a “hybrid” landing page to compliment both the health benefits as well as the product. This is a great time to enhance any photography, descriptions, etc…
  • Create a special offer for those coming from these advertising venues.
  • As always, ensure Analytics and Tracking are working properly.
  • Once the “shelf-life” of this news article subsides, document the key learnings and create a process for future related news stories.

 

 In Conclusion:

Today, our population lives in a seamless world of receiving information from smartphones, tablets and computers. Furthermore, it is these same devices in which people are making decisions and are engaging in impulse buying behaviors that all advertisers need to be following. In the PPC landscape, advertisers have always dealt with Saturation, increased competition and rising advertising costs in order to keep themselves relevant. However, not everyone is using a search engine these days. They are on Twitter, Facebook, etc… So, the next time you see or hear a news article about something related to your business, remember this article.



The NFL will reportedly relax their social media rules so teams can post more GIFs and videos

December 4, 2016 No Comments

OAKLAND, CA - NOVEMBER 27: Derek Carr #4 of the Oakland Raiders celebrates after a touchdown by Latavius Murray #28 against the Carolina Panthers during their NFL game on November 27, 2016 in Oakland, California. (Photo by Lachlan Cunningham/Getty Images) About two months ago the NFL implemented a new social media policy that effectively banned teams from posting any video-based content during games. The backlash was tremendous, with fans and teams criticizing the NFL for negatively impacting fan’s social media experiences, especially during a TV ratings slump. But now it seems the NFL has decided to relax these restrictions. In a memo… Read More
Social – TechCrunch


Marketers now turn to social for product launches

November 30, 2016 No Comments

When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to social media.

Five by Five, a marketing communications firm that specializes in product launches, polled more than 700 marketers in these countries and found that nearly three-quarters (74%) of them consider social media to be the highest-priority medium to promote new products.

Sales promotions and email were the second and third most popular launch marketing medium, respectively.

most-important-channels-for-launch

According to Five by Five creative director Martin Flavin:

“Social media has become the most important way to generate buzz for new products and services before they appear. Shareable content and social engagement allow brands to create a groundswell of pre-launch interest in a way no other channel can match.”

Social media is now more popular a launch marketing medium than PR/press, television and direct mail.

Is social enough?

Social’s popularity among marketers for product launches isn’t just based on the fact that social channels like Facebook, Twitter and Snapchat offer access to billions of consumers around the world.

According to Five by Five, social’s popularity is also based on the fact that it’s a readily accessible medium that marketers can turn to in a pinch, which is increasingly important given that products are being conceived, built and launched much more rapidly than ever before.

In fact, two-thirds of the marketers the firm surveyed indicated that they usually have no more than six months to prep a new product launch, which can make it more difficult to execute launch strategies that rely on mediums that aren’t as accessible.

windows_8_launch_event_in_akihabara_tokyo

But social isn’t necessarily a perfect medium. Despite its accessibility, it can be very difficult for marketers to cut through the clutter on the most popular social channels, and attracting attention is only likely to become more difficult as marketers put the bulk of their eggs in the social media basket.

For those that are able to attract an audience and generate buzz for a new product, that buzz can also be short-lived thanks to the speed with which the social media world moves, so marketers shouldn’t expect social buzz to sustain a new product.

Instead, they’ll need to plan for a relatively quick transition to post-launch marketing, which will usually include marketing mediums other than social, including search, which as PR Week’s Robert Smith notes, has been called a more powerful medium than social by WPP chief Sir Martin Sorrell.

Search Engine Watch


Eight tools to combine several social media feeds into one

November 23, 2016 No Comments

Are you interested in a more efficient way to view your social media profiles? This article lists some tools allowing you to combine your social media feeds into one!

Do you often feel overwhelmed? If you are pretty much anyone with modern social media habits, the answer is going to be yes.

With so many people using social networking for both personal and professional purposes (and a fair amount of you reading this are probably marketers in charge of a brand), being more productive on social media is a necessity.

Clutter is no reason to ignore social media though. These days, social media marketing is no longer for “fun” niches only.

Most ecommerce sites use social media as successful source of sales, especially holiday sales! M-Connect Media has published an eBook citing that last year ecommerce sites received purchases worth $ 74.6 million directly from social media channels over Black Friday and Thanksgiving.

Social media is a huge channel and no one can afford to neglect it!

Putting it all in one place

Over the years I have discovered that the easiest way to go about running social media is to combine it as much as possible. By having all of your feeds in the same place, you are better able to monitor them. Not only that, but you can see which are most active, and change your social strategy to reflect that.

I personally manage around a dozen of Facebook pages and at least five Twitter accounts (one is personal and four represent all kinds of brands I am operating). I have a separate Facebook page for every little project I own.

Unless I get organized, I’ll fail!

I put all of the feeds onto a social dashboard so I can dedicate the same amount of energy to all of them. By doing this I am able to get a full picture of social engagement and thus engage, diagnose the lack of activity and connect to people in a more efficient way.

Here are eight awesome tools, some well known and some more obscure, that will combine your feeds across multiple networks.

Hootsuite

hootsuite

You have probably heard of and used this one before, but it belongs on any list for its sheer brand power and reputation. You can set up multiple feeds and control all of your accounts in one place.

A paid account gives you credits to apply towards additional features (such as other third party site connections), and analytics. In fact, there is a whole host of tools, which you can learn about through their webinars. Hootsuite is a more expensive option, but it is well known for a reason.

Bynd

bynd

If you are a mobile social user, this is a great option. It is an app on iOS and Android that allows you to sync up multiple feeds and use them in one place.

It creates a central dashboard that connect to all your different feeds. You then get all of your notifications and updates on your phone, in one place. Easy to use, convenient, and mobile.

Cyfe

cyfe

Cyfe is one of the best tools I have come across that is still shockingly unknown by many. It is an all in one business dashboard that allows you to create customized widgets to control every aspect of your online business.

From social monitoring feeds that watch all your accounts, to analytics trackers, to customer service controls, you can do everything from one place. All for about $ 19 per month… no joke.

Sprout Social

sproutsocial

Like Hootsuite, Sprout Social is another very well known social media dashboard and account monitor that allows you to sync up multiple profiles along every network. I actually prefer Sprout Social to Hootsuite, as it has a wider array of connected accounts, and the pricing structure isn’t nearly as complicated and frustrating.

On the other hand, I have only ever used it under their Team accounts as part of a much larger brand. It is great for bigger companies, maybe not so feasible for the little guys.

I mostly use Drumup instead of Hootsuite and SproutSocial which I explain here.

Sobees

Want something simple, free, and easy to use? Sobees is a social media dashboard that has limited functionality, but works well for what it gives you. You add in your accounts authorizing them. Sobees creates a social media dashboard to allow you to post, monitor, get notifications, and track all accounts.

The only strange thing about Sobees is that it is not, like most of the other tools on this list, browser or app based. Instead you install the program directly onto your desktop, making it a pretty old school tool. It also only covers three networks: Facebook, Twitter, and LinkedIn. But you can use multiple profiles on each.

Scruddle

scruddle

Facebook, Twitter, Tumblr, email and news feeds… these are the four points covered by Scruddle, a new kind of social feed network that combines all four into a single area. The point is to take both social and news, and have them in one place, working as an inbox.

They have a free version, or a premium for only $ 4 per month. That premium service allows you to schedule messages, which is helpful if you don’t want to use another tool, or do it manually.

Jyst

jyst

Real time previews, combined feeds, and quick-posting are some of the features offered with social platform Jyst.

This is the most straightforward of all of the tools on this list, working for Facebook and Twitter and making it easier to use both, and switch between the two.

Social Feed

Do you want to integrate your social feeds more fully with your browser? This is a super cool JavaScript plugin that allows you to do just that. It works with Twitter, Instagram, Google Plus and Facebook.

You will get a constant monitored feed, which is excellent if you want to keep track of brand pages and their mentions in particular. But it can work just as well on a personal level as it can for a professional one.

Are there any other tools that belong to this list? Share in the comments!

Search Engine Watch


The Social Media Manipulation of the PPC Success Metric

November 14, 2016 No Comments

As I am shaking my head in disbelief, I have to ask the question. Why is the online marketing industry becoming so clouded by pushing clicks/traffic as a success metric, while accepting the fact that actual conversions are now categorized as an “elite” metric? Has Social Media created a new landscape for PPC where basic metrics such as clicks are now being labeled as interactions and we are now forced to downplay standard conversions? Should we consider Conversions as a “BONUS” if those clicks led to actual revenue?

Here are some thoughts on how this movement might have evolved (not on it’s own)

 

The Clouding of Analytics:

When we add all of the online advertising targeting options these days (mobile, display, social media, traditional PPC, etc..) we are forced to rely on accurate Analytics and Attribution at a granular level. We need to connect the dots of all sources and identify (1)what worked, (2)what didn’t worked (3)why didn’t work and (4)what to try next. Furthermore, with all of this data-mining going on, we still need to focus on the biggest metric of all: $ $ $ Revenue $ $ $ .

 

Kool-aid Case Studies:

Case Studies have always been the best propaganda tool put out by the advertising platforms in order to stimulate interest and convince advertisers to start spending Ad dollars with them. In some instances, there are obvious benefits of using these platforms (if used correctly). However, one must remember that no one is going to put out a Case Study that shows a “bad experience” and that often times, these documents manipulate the data in their favor. See my previous article “10 mistakes Startup Companies should avoid in PPC Marketing

 

Lifetime Value Over-Exaggeration:

There has been this “soft, fuzzy” Aura that all interactions within Social Media platforms will eventually lead to a customer later in the cycle. Unfortunately, this “fuzziness” has made its way into PPC and advertisers must realize (or remember) that PPC is a little more hardcore than that. PPC Marketing is a game of Money not so much long-term investment. Honestly, the client/advertiser has two (2) basic questions.

How much did I Spend? + How much did I Make?

 

In Conclusion:

All online advertisers need to realize that Social Media (even though cool and popular) is not the same as PPC Marketing. PPC is a different monster and it’s very deceptive for Google to have performance  metrics such as “Interactions” and “Interaction Rates” as options in their reporting columns, when all they are, are traditional clicks. Bottomline: Google is using Social Media interactions as a way to convince advertisers to continue to spend more money with them.



social-media-billboard

5 Ways to Localize Social to Boost Relevance and Exposure

August 25, 2016 No Comments

By now, large multi-location brands hopefully understand the importance of a local digital marketing strategy to ensure their many locations can easily be found online and help generate local leads.

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