How do you improve social messaging for some of the world’s most prestigious hotels? If you’re Fairmont Raffles Hotels, you turn to Google Analytics.
Can you project what Social Media will do for SEO?
In recent conversations with social media visionary Brent Csutoras, we discussed a question that I hear at least once every day when potential clients call: Will a social media campaign help me rank better in Google Organic?
This latest round takes the overall investment in the Finnish messaging startup to a cool €3.9 million (circa $ 5.2m).
The company, which competes with a plethora of social messaging apps including WhatsApp, Viber, Yuilop, Facebook Messenger/Poke, Line, and Snapchat, has its legacy in apps for feature phones, but at the beginning of this year re-booted with the launch of its youth-oriented and free social messaging app targeting modern smartphone platforms. It hoped to cut through a noisy marketplace with its emphasis on “personalisation” — specifically with the ability to send animated virtual stickers, a fun and beefed up form of emoticons that doesn’t seem like such a differentiator nearly 11 months on.
Like other mobile social messaging apps, Jongla is designed to circumvent the need to use SMS text messaging by piggybacking a user’s data connection to offer an Instant Messenger-like experience. Along with a colourful and cartoony design and those animated stickers, the app offers features such as syncing with the phone’s address book, the ability to send images directly from the phone’s camera roll to any contact, location sharing, and real-time feed back when a recipient is typing.
So, what’s a social messaging app to do with fresh funding? Jongla says today’s investment will be used to develop its products and “roll out its growth strategy”, including international expansion. Asia and Europe are, rather broadly, pegged as key targets for growth due to what the startup says is rising popularity of instant messaging apps, especially amongst young people.
In a statement, Riku Salminen, CEO of Jongla, says: “The latest round of funding will allow us to continue to build and improve our service. The aim for the company now is focus on the regions where the app has experience good traction and look to grow that further. Exciting times lay ahead for the company.”
Exciting times, maybe, but no word on number of downloads or monthly active users. All the company will say is that Thailand, India, Saudi Arabia, Philippines, and Singapore are “experiencing impressive growth”. The app generates revenue via in-app purchases of additional virtual stickers and other “personalisation”.
Social media strategy for B2Bs doesn’t start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact. This was the topic of the B2B social media strategy session at SES San Francisco 2013.
The concept of “quality” has been an ongoing discussion, especially with Google algorithms and in light of the recent updates like Panda and Penguin. The crux of the problem is – how do you quantify quality?
Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor‘s Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants.