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Tag: Social

Eight tools to combine several social media feeds into one

November 23, 2016 No Comments

Are you interested in a more efficient way to view your social media profiles? This article lists some tools allowing you to combine your social media feeds into one!

Do you often feel overwhelmed? If you are pretty much anyone with modern social media habits, the answer is going to be yes.

With so many people using social networking for both personal and professional purposes (and a fair amount of you reading this are probably marketers in charge of a brand), being more productive on social media is a necessity.

Clutter is no reason to ignore social media though. These days, social media marketing is no longer for “fun” niches only.

Most ecommerce sites use social media as successful source of sales, especially holiday sales! M-Connect Media has published an eBook citing that last year ecommerce sites received purchases worth $ 74.6 million directly from social media channels over Black Friday and Thanksgiving.

Social media is a huge channel and no one can afford to neglect it!

Putting it all in one place

Over the years I have discovered that the easiest way to go about running social media is to combine it as much as possible. By having all of your feeds in the same place, you are better able to monitor them. Not only that, but you can see which are most active, and change your social strategy to reflect that.

I personally manage around a dozen of Facebook pages and at least five Twitter accounts (one is personal and four represent all kinds of brands I am operating). I have a separate Facebook page for every little project I own.

Unless I get organized, I’ll fail!

I put all of the feeds onto a social dashboard so I can dedicate the same amount of energy to all of them. By doing this I am able to get a full picture of social engagement and thus engage, diagnose the lack of activity and connect to people in a more efficient way.

Here are eight awesome tools, some well known and some more obscure, that will combine your feeds across multiple networks.

Hootsuite

hootsuite

You have probably heard of and used this one before, but it belongs on any list for its sheer brand power and reputation. You can set up multiple feeds and control all of your accounts in one place.

A paid account gives you credits to apply towards additional features (such as other third party site connections), and analytics. In fact, there is a whole host of tools, which you can learn about through their webinars. Hootsuite is a more expensive option, but it is well known for a reason.

Bynd

bynd

If you are a mobile social user, this is a great option. It is an app on iOS and Android that allows you to sync up multiple feeds and use them in one place.

It creates a central dashboard that connect to all your different feeds. You then get all of your notifications and updates on your phone, in one place. Easy to use, convenient, and mobile.

Cyfe

cyfe

Cyfe is one of the best tools I have come across that is still shockingly unknown by many. It is an all in one business dashboard that allows you to create customized widgets to control every aspect of your online business.

From social monitoring feeds that watch all your accounts, to analytics trackers, to customer service controls, you can do everything from one place. All for about $ 19 per month… no joke.

Sprout Social

sproutsocial

Like Hootsuite, Sprout Social is another very well known social media dashboard and account monitor that allows you to sync up multiple profiles along every network. I actually prefer Sprout Social to Hootsuite, as it has a wider array of connected accounts, and the pricing structure isn’t nearly as complicated and frustrating.

On the other hand, I have only ever used it under their Team accounts as part of a much larger brand. It is great for bigger companies, maybe not so feasible for the little guys.

I mostly use Drumup instead of Hootsuite and SproutSocial which I explain here.

Sobees

Want something simple, free, and easy to use? Sobees is a social media dashboard that has limited functionality, but works well for what it gives you. You add in your accounts authorizing them. Sobees creates a social media dashboard to allow you to post, monitor, get notifications, and track all accounts.

The only strange thing about Sobees is that it is not, like most of the other tools on this list, browser or app based. Instead you install the program directly onto your desktop, making it a pretty old school tool. It also only covers three networks: Facebook, Twitter, and LinkedIn. But you can use multiple profiles on each.

Scruddle

scruddle

Facebook, Twitter, Tumblr, email and news feeds… these are the four points covered by Scruddle, a new kind of social feed network that combines all four into a single area. The point is to take both social and news, and have them in one place, working as an inbox.

They have a free version, or a premium for only $ 4 per month. That premium service allows you to schedule messages, which is helpful if you don’t want to use another tool, or do it manually.

Jyst

jyst

Real time previews, combined feeds, and quick-posting are some of the features offered with social platform Jyst.

This is the most straightforward of all of the tools on this list, working for Facebook and Twitter and making it easier to use both, and switch between the two.

Social Feed

Do you want to integrate your social feeds more fully with your browser? This is a super cool JavaScript plugin that allows you to do just that. It works with Twitter, Instagram, Google Plus and Facebook.

You will get a constant monitored feed, which is excellent if you want to keep track of brand pages and their mentions in particular. But it can work just as well on a personal level as it can for a professional one.

Are there any other tools that belong to this list? Share in the comments!

Search Engine Watch


The Social Media Manipulation of the PPC Success Metric

November 14, 2016 No Comments

As I am shaking my head in disbelief, I have to ask the question. Why is the online marketing industry becoming so clouded by pushing clicks/traffic as a success metric, while accepting the fact that actual conversions are now categorized as an “elite” metric? Has Social Media created a new landscape for PPC where basic metrics such as clicks are now being labeled as interactions and we are now forced to downplay standard conversions? Should we consider Conversions as a “BONUS” if those clicks led to actual revenue?

Here are some thoughts on how this movement might have evolved (not on it’s own)

 

The Clouding of Analytics:

When we add all of the online advertising targeting options these days (mobile, display, social media, traditional PPC, etc..) we are forced to rely on accurate Analytics and Attribution at a granular level. We need to connect the dots of all sources and identify (1)what worked, (2)what didn’t worked (3)why didn’t work and (4)what to try next. Furthermore, with all of this data-mining going on, we still need to focus on the biggest metric of all: $ $ $ Revenue $ $ $ .

 

Kool-aid Case Studies:

Case Studies have always been the best propaganda tool put out by the advertising platforms in order to stimulate interest and convince advertisers to start spending Ad dollars with them. In some instances, there are obvious benefits of using these platforms (if used correctly). However, one must remember that no one is going to put out a Case Study that shows a “bad experience” and that often times, these documents manipulate the data in their favor. See my previous article “10 mistakes Startup Companies should avoid in PPC Marketing

 

Lifetime Value Over-Exaggeration:

There has been this “soft, fuzzy” Aura that all interactions within Social Media platforms will eventually lead to a customer later in the cycle. Unfortunately, this “fuzziness” has made its way into PPC and advertisers must realize (or remember) that PPC is a little more hardcore than that. PPC Marketing is a game of Money not so much long-term investment. Honestly, the client/advertiser has two (2) basic questions.

How much did I Spend? + How much did I Make?

 

In Conclusion:

All online advertisers need to realize that Social Media (even though cool and popular) is not the same as PPC Marketing. PPC is a different monster and it’s very deceptive for Google to have performance  metrics such as “Interactions” and “Interaction Rates” as options in their reporting columns, when all they are, are traditional clicks. Bottomline: Google is using Social Media interactions as a way to convince advertisers to continue to spend more money with them.



social-media-billboard

5 Ways to Localize Social to Boost Relevance and Exposure

August 25, 2016 No Comments

By now, large multi-location brands hopefully understand the importance of a local digital marketing strategy to ensure their many locations can easily be found online and help generate local leads.

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social-media-interaction

Fairmont Gets Deeper Understanding of Social Interactions for Real Results

January 11, 2014 No Comments

How do you improve social messaging for some of the world’s most prestigious hotels? If you’re Fairmont Raffles Hotels, you turn to Google Analytics.

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social-media-evolve

2014 Social Media Tricks, Tools & Trends

January 3, 2014 No Comments

When it comes to covering the news, getting the visual word out, and capturing the ROI moment, social media proved itself as an influencer in paid, earned, owned, and even traditional media.

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seo_and_social_media_convergence

Beyond Search & Social: Online Marketing in 2014 by @marceladevivo

January 2, 2014 No Comments

Can you project what Social Media will do for SEO?

In recent conversations with social media visionary Brent Csutoras, we discussed a question that I hear at least once every day when potential clients call:  Will a social media campaign help me rank better in Google Organic?  

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Jongla

Finnish Sticker-Happy Social Messaging App Jongla Raises Further €1.4 Million

December 21, 2013 No Comments
Oh boy, another sticker-happy social messaging app raises money. This time it’s the turn of Finland’s Jongla. The youth-oriented messaging app for iOS, Android, Windows Phone, and HTML5, has raised a further €1.4 million in funding from Oy Ingman Finance, and a group of private angel investors.
This latest round takes the overall investment in the Finnish messaging startup to a cool €3.9 million (circa $ 5.2m).

The company, which competes with a plethora of social messaging apps including WhatsApp, Viber, Yuilop, Facebook Messenger/Poke, Line, and Snapchat, has its legacy in apps for feature phones, but at the beginning of this year re-booted with the launch of its youth-oriented and free social messaging app targeting modern smartphone platforms. It hoped to cut through a noisy marketplace with its emphasis on “personalisation” — specifically with the ability to send animated virtual stickers, a fun and beefed up form of emoticons that doesn’t seem like such a differentiator nearly 11 months on.

Like other mobile social messaging apps, Jongla is designed to circumvent the need to use SMS text messaging by piggybacking a user’s data connection to offer an Instant Messenger-like experience. Along with a colourful and cartoony design and those animated stickers, the app offers features such as syncing with the phone’s address book, the ability to send images directly from the phone’s camera roll to any contact, location sharing, and real-time feed back when a recipient is typing.

So, what’s a social messaging app to do with fresh funding? Jongla says today’s investment will be used to develop its products and “roll out its growth strategy”, including international expansion. Asia and Europe are, rather broadly, pegged as key targets for growth due to what the startup says is rising popularity of instant messaging apps, especially amongst young people.

In a statement, Riku Salminen, CEO of Jongla, says: “The latest round of funding will allow us to continue to build and improve our service. The aim for the company now is focus on the regions where the app has experience good traction and look to grow that further. Exciting times lay ahead for the company.”

Exciting times, maybe, but no word on number of downloads or monthly active users. All the company will say is that Thailand, India, Saudi Arabia, Philippines, and Singapore are “experiencing impressive growth”. The app generates revenue via in-app purchases of additional virtual stickers and other “personalisation”.


TechCrunch » Social


b2b-social-media

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Social media strategy for B2Bs doesn’t start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact. This was the topic of the B2B social media strategy session at SES San Francisco 2013.

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