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Tag: Social

ROI-social

Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO

July 8, 2013 No Comments

Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor‘s Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants.

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It’s Official: Google Buys Waze, Giving A Social Data Boost To Its Location And Mapping Business

June 25, 2013 No Comments

After months of speculation, the fate of Waze, the social-mapping-location-data startup, is finally decided: Google is buying the company, giving the search giant a social boost to its already-strong mapping and mobile businesses. Although speculation has had it at $ 1 billion, so far there is no price on the deal. It’s a doubly strategic move.

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11 Unique Ways to Boost Your Social Sharing with Buffer

June 13, 2013 No Comments

When it comes to sharing on social media sites, you can be free from the real-time grind of sending as you type. There’s no need to do all your social media posting while sitting at a screen, thanks to a number of apps that do the job for you.

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Social Video Company Unruly Triples Annual Revenue To £17.6M And Opens New US Offices

October 6, 2012 No Comments

Unruly, a social video distribution platform whose technology helped power viral campaigns like Evian’s Roller Babies and Old Spice’s “Man Your Man Could Smell Like”, just released its results for the fiscal year ending on March 31. The company says it tripled revenue from £6.0 million to £17.6 million (at current conversion rates, that’s about $ 27 million).

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