Tag: Social


2014 Social Media Tricks, Tools & Trends

January 3, 2014 No Comments

When it comes to covering the news, getting the visual word out, and capturing the ROI moment, social media proved itself as an influencer in paid, earned, owned, and even traditional media.

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Beyond Search & Social: Online Marketing in 2014 by @marceladevivo

January 2, 2014 No Comments

Can you project what Social Media will do for SEO?

In recent conversations with social media visionary Brent Csutoras, we discussed a question that I hear at least once every day when potential clients call:  Will a social media campaign help me rank better in Google Organic?  

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Finnish Sticker-Happy Social Messaging App Jongla Raises Further €1.4 Million

December 21, 2013 No Comments
Oh boy, another sticker-happy social messaging app raises money. This time it’s the turn of Finland’s Jongla. The youth-oriented messaging app for iOS, Android, Windows Phone, and HTML5, has raised a further €1.4 million in funding from Oy Ingman Finance, and a group of private angel investors.
This latest round takes the overall investment in the Finnish messaging startup to a cool €3.9 million (circa $ 5.2m).

The company, which competes with a plethora of social messaging apps including WhatsApp, Viber, Yuilop, Facebook Messenger/Poke, Line, and Snapchat, has its legacy in apps for feature phones, but at the beginning of this year re-booted with the launch of its youth-oriented and free social messaging app targeting modern smartphone platforms. It hoped to cut through a noisy marketplace with its emphasis on “personalisation” — specifically with the ability to send animated virtual stickers, a fun and beefed up form of emoticons that doesn’t seem like such a differentiator nearly 11 months on.

Like other mobile social messaging apps, Jongla is designed to circumvent the need to use SMS text messaging by piggybacking a user’s data connection to offer an Instant Messenger-like experience. Along with a colourful and cartoony design and those animated stickers, the app offers features such as syncing with the phone’s address book, the ability to send images directly from the phone’s camera roll to any contact, location sharing, and real-time feed back when a recipient is typing.

So, what’s a social messaging app to do with fresh funding? Jongla says today’s investment will be used to develop its products and “roll out its growth strategy”, including international expansion. Asia and Europe are, rather broadly, pegged as key targets for growth due to what the startup says is rising popularity of instant messaging apps, especially amongst young people.

In a statement, Riku Salminen, CEO of Jongla, says: “The latest round of funding will allow us to continue to build and improve our service. The aim for the company now is focus on the regions where the app has experience good traction and look to grow that further. Exciting times lay ahead for the company.”

Exciting times, maybe, but no word on number of downloads or monthly active users. All the company will say is that Thailand, India, Saudi Arabia, Philippines, and Singapore are “experiencing impressive growth”. The app generates revenue via in-app purchases of additional virtual stickers and other “personalisation”.

TechCrunch » Social


B2B Social Media: Building a Cohesive Strategy

October 15, 2013 No Comments

Social media strategy for B2Bs doesn’t start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact. This was the topic of the B2B social media strategy session at SES San Francisco 2013.

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Ad-Free Social Platform App.net Raises Another $2.5M From Andreessen Horowitz

August 31, 2013 No Comments

App.net, the social platform created in response to the ad-driven consumer social networks (specifically Twitter), just announced that it has raised $ 2.5 million in new funding.

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The Social CEO: 6 Reasons Why the CEO Must Lead the Way

August 23, 2013 No Comments

A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media.

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Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

July 27, 2013 No Comments

The concept of “quality” has been an ongoing discussion, especially with Google algorithms and in light of the recent updates like Panda and Penguin. The crux of the problem is – how do you quantify quality?


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Google Plus as Tomorrow’s Social Ebay?

July 16, 2013 No Comments

Will Google Plus morph into a social version of eBay, where people can post things for sale, write reviews of their belongings and show them off to their circles?

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Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO

July 8, 2013 No Comments

Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor‘s Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants.

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It’s Official: Google Buys Waze, Giving A Social Data Boost To Its Location And Mapping Business

June 25, 2013 No Comments

After months of speculation, the fate of Waze, the social-mapping-location-data startup, is finally decided: Google is buying the company, giving the search giant a social boost to its already-strong mapping and mobile businesses. Although speculation has had it at $ 1 billion, so far there is no price on the deal. It’s a doubly strategic move.

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