Tag: Target

Why Luckin’s ultimate target may not be Starbucks

May 25, 2019 No Comments

Starbucks plans to double its store count in China to 5,000 in 2021 and Luckin, a one-year-old coffee startup, is matching up by aiming to reach 4,500 by the end of this year. Luckin’s upsized $ 651 million flotation has brought American investors’ attention to this potential Starbucks rival in China, where the Seattle giant controlled over half of the coffee market as late as 2017. But as soon as you make your first purchase with Luckin, you realize its ultimate goal may not be to topple Starbucks.

To get your caffeine intake from Luckin, the ordering process happens entirely on its app. First, you will decide how you want to fetch the drink: have it delivered within 30 minutes, pick it up at a nearby Luckin kiosk, or sit back and sip at one of its full-on cafes, or what it calls ‘relax stores.’

Say you’re tied up at the desk, you can input your location to check if you’re within Luckin’s delivery radius. Luckin has essentially built a vast coffee delivery network through its partnership with one of China’s biggest courier services SF Express, which dispatch staff to ferry the drinks on scoot fleets.luckin You then place the order, choosing from a range of drinks and customizing it — hot or cold, the amount of sugar and portions of creamer, the type of syrup flavor and the likes. When you get to the end, Luckin will ask you to pay via its app. If you’re a first-time user, you get a ‘first order free’ voucher, a common strategy for many Chinese consumer-facing apps to lure new users.

Social – TechCrunch

Quora Ads: How to Reach Your Target Audience at Key Moments

November 14, 2018 No Comments

Explore the Quora Ads platform and learn about audience targeting options, bid types, campaign best practices, ad best practices and more!

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Why You Should Test Target ROAS Bidding for Shopping Campaigns

June 20, 2018 No Comments

The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.

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ClearBrain uses AI to help advertisers target the right users

February 8, 2018 No Comments

clearbrain team ClearBrain has a big goal: “Our mission is to democratize AI for marketers.” That’s how co-founder and CEO Bilal Mahmood put it, though he and his co-founder Eric Pollman aren’t trying to do all that at once. Instead, they’re tackling a more specific challenge — helping companies target ads toward the users most likely to sign up for a subscription, buy… Read More
Startups – TechCrunch

Target is adding Pinterest’s visual search tool to its app and website

September 25, 2017 No Comments

 Pinterest today announced a partnership with Target to integrate its visual search technology known as Lens into Target’s apps, and later its desktop website. The deal, which represents the first time the company has integrated Lens into a retailer’s app, will allow Target shoppers to snap a photo of any product, and then find similar items available for sale at Target. The… Read More

Mobile – TechCrunch

Google Target Outranking Share Bid Strategy Success

August 27, 2017 No Comments

See results from a successful target outranking share automated bid strategy and learn how to implement it on AdWords campaigns.

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