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7 things that hurt your SEO rankings and how to fix them

November 27, 2018 No Comments

The top listing in Google’s organic search results draws 33 percent of traffic while the second spot garners 18 percent, a study by online ad network Chitika confirms.

After that, it’s a fight to see who secures enough traffic, and of course, in this sort of scenario you need all the help you can get.

Being penalized by Google and experiencing a drop in SEO rankings is one of the worst things that can happen to a website. Now, fluctuations are par for the course, especially considering the rapidly evolving Google algorithms.

When your search rankings take a huge tumble, you need to adopt a proactive approach before your site gets lost organic search obscurity. And this “approach” involves fixing the seven cardinal SEO mistakes listed below:

  1. Avoid keyword stuffing

Use the same keywords repeatedly? You might want to stop! Of course, if it is necessary for your content to make sense, then you’ve got no other choice. But if you seek to optimize your copy in this manner, then you’re in for a rude awakening.

Not only does it discourage visitors from reading or interacting with your content but it signals the search engines that you’re attempting to outsmart their algorithms. And that is not something Google takes lightly.

The above comic strip reimagines keyword stuffing as part of a normal conversation. See how many times the man uses “lunch,” “fine,” “talking funny,” and “mean” in the 1st, 2nd, 3rd, and 4th panels, respectively. If it’s THIS irritating in regular dialog, imagine how your readers would feel reading content like this.

https://c1.staticflickr.com/1/724/21695308292_443d1a2570_b.jpg

Use an online tool like Live Keyword Analysis or Addme.com to calculate the keyword density. Remove excess keywords to keep your density around 1.5 percent. Mention your keywords in the title, the description, your opening paragraph, and once or twice in the body of your content. Make sure it all sounds natural. That should do the trick and help you regain some of your lost SEO rankings.

  1. Check your website speed

Almost half of the online users expect a web page to load within 2 seconds or less, and they abandon your website if it does not load in 3 seconds, revealed a survey by Akamai and Gomez.com. So, ensure quick load times for your website by leveraging browser caching, optimizing images, minifying codes, and activating resource compression. A

chieve all this by using a free tool like PageSpeed Insights from Google to determine the current speed of your website. Also, look at the actionable recommendations offered by the tool to increase your load times.

Source: CWC

  1. Never buy links

Give your website enough time to become successful. Creating good content is hard work but it pays off in the end. Resort to shortcuts and you get penalized.

One of these no-no shortcuts involves buying backlinks, especially from unreliable sources. As soon as Google finds out, they cut your rankings significantly. 22 percent of web admins still buy links without disclosure, according to a survey.

So, the next time you spot an SEO ad promising hundreds of links along with a first page ranking for a ridiculously low price, ignore it. Links from social networking accounts and spammy, untrustworthy sites hurt your website. A few of these companies claim to protect you by creating a “link pyramid” or “link wheel” that point to an intermediary page.

The truth is, these might work for some time, but as Google continues to evolve and deal more strictly with spam content, they will learn about this practice and shut you down.

  1. Become mobile friendly

With Google prioritizing a mobile-first approach, make sure your website is mobile friendly. According to Google, 85 percent of all websites in mobile search results now adhere to the mobile-friendly label. Become a part of the trend and enjoy a smooth flow of traffic.

Otherwise, if your site is not responsive and people are unable to view you on tablets and smartphones, then not only will your rankings suffer, but your customer inquiries and conversions will too. That’s because users will leave your website and visit one that actually fits this requirement.

Use tools like Screenfly by Quicktools to check whether your site is responsive or not. If not, use another tool like Bmobilized to convert your existing pages.

https://upload.wikimedia.org/wikipedia/commons/f/f6/Wikipedia_%22Encyclopedia%22_article_on_a_large_Android_phone%2C_2015-04-16.jpg

  1. Get rid of ads

Recent changes made to AdSense rules by Google indicate that stricter rules are going to be put in place for sites “with more advertising than publisher-provided content.” So, if you’ve been indulging in this practice, get ready to bid your SEO rankings goodbye.

Ads prompt users to leave your website and impacts your experience metrics. Once your user experience metrics become critically low, it is usually a sign to Google that your website holds no value for your visitors. They will demote you over time.

Plus, ads have led to the rise of ad blocking. In fact, a report by Adobe and PageFair concluded that the approximate loss of worldwide Internet revenue because of blocked advertising in 2015 was $ 21.8 billion. So, unless you want to be penalized without any payoff, all you need to do is get rid of the ads and your site will be fine.

  1. Handle technical issues immediately

Technical problems like network outages, poor hosting, slow connectivity, and server downtime can affect your site rankings.

If Google constantly abandons attempted crawls on your site, in due time, your SEO rankings will go down. Of course, short server outages don’t matter, but if it becomes a regular occurrence, then you need to look for a new host.

Identify the problem first. This might not be easy, but it becomes quite obvious if your site goes down every 10 minutes. Or, use an online tool like Downforeveryoneorjustme to check whether your page is up or down. Determine if the problem lies with your host and not your Internet plan. You will find plenty of decent web hosting options, like Liquidweb.

  1. Maintain the quality of your guest posts

Guest blogging can be a great tool for SEO and lead generation. Unfortunately, as of 2015, only 6 percent of bloggers published original content as guest posts. That’s a dismal number when you consider what an amazing way it is to give your website an edge against the competition.

Use scraping tools like the one from Guestpost.com to conduct automatic scrapes of every website that accepts guest posts related to your keywords. However, when it comes to your own website, make sure you accept only high-quality guest posts.

Feature fresh writers on your site and post original and relevant content that appeals to your audience. Also, make sure you maintain a balance between content produced from the site and content offered to your page in lieu of an author bio and a link.

Source: https://cdn.searchenginejournal.com/wp-content/uploads/2013/09/low-quality-guest-post.png

Final words

If you want to survive the virtual world and stay relevant, then you need to focus on raising your SEO rankings. Follow the steps given above to help you fix bad SEO and regain your rankings.

The post 7 things that hurt your SEO rankings and how to fix them appeared first on Search Engine Watch.

Search Engine Watch


5 Things That Matter To Brands When Working with An Agency

October 22, 2018 No Comments

We wanted a better pulse on what attributes brands consider the most important things when working with an agency, as well as the things they wish their agencies were better at. So we asked! Click through for the results.

Read more at PPCHero.com
PPC Hero


Round up of all things SEO @BrightonSEO

October 2, 2018 No Comments

The event that started in a room above a pub has come a hell of a long way. Thousands were queueing up well before the doors opened. Our day kicked off in Auditorium One with three sessions on Content Marketing.

Ross Tavendale from Pitchbox began with an insightful recount of its first large retainer of $ 50K generating zero links. The reason? The ideation sessions were too subjective. This led to them re-looking at the ideation framework and focus on data-led campaigns. The advice being that you need to ask the question: ‘Why are we doing this?’ Because the data said so. A simple and yet highly accurate statement.

Millennial attention through social media

Sarah Bradley was up next and gave insight into how brands can gain millennials attention through social media. These included being more personal, authentic and creating social responsibility infused content. Her view is that millennials are crying out for brands to ‘get to know them’. They respond to a ‘just ask us’ approach so focus on community management and give them the opportunity to influence the content. If you want to take it a step further, Bradley suggested handing over the reins to your social media or search for a week to the very people who you are selling to as a viable experiment.

Test. Analyze. Repeat.

Heading to Auditorium Two, I found a packed room with every chair and every centimeter of space taken by an audience truly engaged with the content on offer. JP Sherman from Redhat made the claim that ‘knowledge graphs are fun’. While this might be a stretch too far, the data does show that they perform. He gave the sage advice to measure the end results and then track it back. Test. Analyze. Repeat. If it fails, Test. Analyze. Repeat. Until it stops failing. Sound advice.

If the main stages drew in large crowds, the syndicate rooms were actually where the content became more detailed and educational. As CEO of Tug Nick Beck said: “The auditorium speakers might be pay to play but they do deliver solid sessions. However, the real insights come from the smaller stages where the focus is on delivering content which is detailed and educational. The undeniable fact is that BrightonSEO is still the place to be!”

Reported most useful SEO tools

The man who is famous for wearing an orange suit and writing ‘Spaghetti Code’ Christoph Cemper, gave a detailed list of the most useful SEO tools including:

  1. Google Search Console – see real rankings; see real DTR; get link data; combine link data
  2. Google Analytics – combine GA with Google search console; collect historical data
  3. Google Tag Manager – speed and tracking
  4. Keyword tool.io – comprehensive keyword database
  5. Keyword tracker.io – SEOmonitor.com. No fancy stuff
  6. XENU – errors; broken links; unlimited; free
  7. Screaming Frog – real free for up to 500 URLs
  8. Site bulb
  9. Yoast SEO – supports word press
  10. JSON -LD Tester –
  11. Structured Data Testing Tool
  12. HREF LANG Checker – free tool; make sure HREF language link to the right pages and check the ref of those
  13. JS – CSS Beautifier
  14. Link Clump
  15. User Agent Switcher – see cloaked stuff
  16. Keywords Everywhere – chrome extension; search volume; CPC; competitor
  17. Link Redirect Trace
  18. LRT Link Checker Extension
  19. LRT SEO Toolbar – shows SERP numbers; experts; SERP sorting; domain metrics and keyword rankings
  20. LRT Power Trust

SEO is about trust

Checklists were a common theme throughout BrightonSEO and Alex Rapallo, Digital Marketing Manager at Barclays Corporate Banking, summed it up: “The atmosphere here has a great social vibe without the expected corporate element. The content has been more checklist base this year and this lends itself to delivering more digestible takeaways to take back to the workplace. One of the overriding takeaways is that SEO is about trust. If you rank well in SEO, your brand is perceived as a more trustful company.”

Amazon SEO tools

Prabhat Shah from DaytoDayeBay gave another checklist session on Amazon SEO tools and why Amazon SEO matters. In fact, throughout the day, Amazon showed why it deserves it’s place in the trioply, as it was referenced more frequently throughout the event and eclipsed Google which was notably absent from the discussions and speaker content.

  1. Sonar – helps find the keywords that people search in keywords. See product relevancy visually; identify most searched keywords; show competitors
  2. Sellics – helps manage PPC campaigns on Amazon; what no of product is ranking; which page you’re ranking on; gets a list of converting and non-converting keywords
  3. Xsellco
  4. Amzscout
  5. Splitly – A/B testing for images, keywords, titles, and hidden keywords
  6. Helium IO Magnet
  7. Keyword tool. Io
  8. Amzdatastudio – helps to find out the keywords that are ranking other peoples’ products
  9. Amazon KW Index Checker – finds out if a particular keyword is ranking your product or not; bulk upload and search volume
  10. Jungle Scout – estimated bid price
  11. Misspelling Checker

Practical learning

This educationally led session was one of many during the event. David Stubbings, Senior Content Manager at Guinness World Records said:

“It’s about learning and getting an understanding of technical solutions that will benefit our SEO. I had an expectation that BrightonSEO would be more tech focused this year, What I have found is that it has provided more practical learning and has encouraged me to think differently.

SEO is more important than ever and one of the key reasons for this is voice activation, of which SEO has an obvious advantage in capitalizing.”

Future views of SEO and SERPs

The livener before lunch was the enigmatic Grant Simmons, VP at homes.com who stole the show with an interactive session on SEO toolbelt which will vanquish Google SERPs. From his claim that those who work in SEO are question engineers to his advice that success will come from questioning not why your competitor is above you, but what you are missing that is ranking you below them. Compare and contrast on each aspect from the snippet to the image to the title tag and improve on each area. If the juice isn’t worth the squeeze, don’t waste time on it. Filter and focus on what is important to your business.

The afternoon may not have had as many stand out sessions but there were plenty that provided future views of SEO and practical nuggets. Three sessions covered SERPs with the most interesting approach coming from Patrick Reinhart with Indexation, Cannibalization, Experimentation, Oh My! Oh my indeed as his views were strong and well presented. This session was one of many that were of a high standard.

Interactive content: harder for Google to cannibalize and more valuable to the user

Rand Fishkin closed the event with bullish statements such as “The harder a tactic becomes the more of a competitive advantage it gives us”.  It seems like Rand’s relationship with Google has soured somewhat, and he definitely let that come across in his talk!

Fishkin presented a view that Google is ranking google-hosted sites more highly (sites where you can scroll through the site without ever having to leave the search engine results page). Twitter, Instagram, and LinkedIn are now following suit – e.g. ranking blogs hosted on LinkedIn more highly than those hosted elsewhere. The intention of which is, of course, to keep you on that site, rather than directing you away. Fishkin did give some advice on how to respond.

Leverage every scrap of traffic google still sends to your site, use clickthrough rate estimates in keyword research, shift content marketing to keywords Google is less likely to cannibalize – longtail.

And the best advice of all is to “interactive content is the way to do content marketing in the future” – harder for Google to cannibalize and more valuable to the user.

“The harder this gets, the better we do.”

While Rand doesn’t like the way it’s going – he doesn’t think it’s right or ethical, he thinks it’s monopolizing – but “we live in the real world”.  It is in this world that he offers solutions on what you can do to combat Google cannibalizing your SEO; control what appears for your brand – monitor the SERPs and Influence the publishers to get listed on other more highly ranking websites.

Rand is a short-term pessimist but a long-term optimist: “the harder this gets the better we do” and BrightonSEO was certainly the place where optimism was rife.

Veronica Irons, Head of Digital at Guinness World Records adds: “There are misconceptions about an event dedicated to SEO that it will be boring. The reality is that BrightonSEO is far from that. The quality of sessions has been exceptional and appeal to all disciplines. Ultimately, SEO is definitely something you can’t ignore.”

Not only is SEO something you can’t ignore. BrightonSEO is an event that cannot and should not be ignored. Until next year Brighton!

Eoin O’Neill is CTO & Global Head of SEO at Tug

Search Engine Watch


15 Things Facebook Ads Should Do Better

September 10, 2018 No Comments

15 things Facebook should change about Ads Manager to make it a better and more efficient platform for advertisers.

Read more at PPCHero.com
PPC Hero


Oh, the things I would do to get this cardboard-style Nintendo Switch

June 26, 2018 No Comments

Nintendo is building on its strange but wonderful cardboard Labo platform with some sweet Mario Kart integration and a truly fabulous limited edition Switch with a faux-cardboard finish. It really is just the greatest thing and I would do terrible things to have it. Unfortunately some smart kid will probably get it, because you have to win it by designing something cool with Labo.

So, first the Mario Kart stuff. If you have Mario Kart 8 Deluxe for the Switch, and you really should because it’s excellent, you can now use the Toy-Con (buildable with the Labo Variety Kit) as a sort of real-world controller. You twist the right “handlebar” to accelerate and rotate the whole thing to turn.

This is the first game to get its own special Labo support, but the company says more are on the way. Splatoon 2, perhaps?

If you’re a creative type and you have a Labo set, you’re in luck. There are two new contests you can enter, and entry puts you in the running to win the amazing neutral-colored Switch shown up top. I really don’t know why I love it so much, but I do. And if you do too, you should enter. (If you’re in the U.S. or Canada. Sorry, world.)

The first challenge is to create a musical instrument with the Toy-Con pieces and “craft materials.” You’ll have to document its creation and show it working on video; it’ll be judged on “Quality, Creativity, Spirit, and Sound.” Caps Nintendo’s.

The second challenge is to create a game or game-like experience using Toy-Con Garage. Same judgment categories as before, minus Sound.

There will be one grand prize winner and four runners up per contest. Grand prize is that amazing Switch (approximate retail value $ 1,000?!), plus a cool (?) Labo jacket. Runners up get a pair of cardboard style Joy-Cons and a jacket. Respectable.

If you’ve been looking for a reason to pick up that Labo kit again or use some random pieces you never tried, this is surely that reason. Now get to work!

Gadgets – TechCrunch


5 Things to Make You Better at PPC Marketing

March 17, 2018 No Comments

We are all just out in the PPC World trying to be the best we can be. Here are five things you can do today to be better PPC Heroes tomorrow.

Read more at PPCHero.com
PPC Hero


Mobile-first indexing in 2018: 3 things SEO professionals should do right now

January 9, 2018 No Comments

As an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page technique.

And when you thought you were finally making good progress, BOOM! Paradigm shift and the game changes.

The mobile revolution happens.

Google announces its interest in improving user experience and making search results more useful by making its index mobile-first.

According to the Google Webmasters Blog: 

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

What this big paragraph means is pretty simple:

Henceforth, Google will use the mobile version of your site to rank it on Google (for both mobile and desktop search).

That means if you have a site optimized for mobile, you’ll rank well on both mobile and desktop. But, if your site doesn’t perform well on mobile, it will tank your rankings on both mobile and desktop.

While a definite timeline for the roll-out of the mobile-first index has not been fixed, a lot has been said about its implementation happening early this year. At SMX Advanced last June, Google’s Gary Illyes pinpointed 2018 as the likely deployment year for the mobile-first index.

And seeing as 2018 is now upon us, there is a need to prepare for the upcoming update (if you have yet to do so). Here are three things you need to do immediately to prepare for a mobile-first index and help your site, or your clients’ sites, weather the storm.

1. Responsive design

This is one of the most important things you would need to do to rank well on the mobile-first index. Responsive websites that change based on the needs of the users and the device that they’re viewing it on are mandatory.

Responsive sites not only offer an optimized browsing experience, they are also offering a two-for-one value. They rank well on both mobile and desktop because the design changes to fit the size of the user’s screen.

Before I talk about some of the steps involved in turning a static website into a responsive one, let’s go over the basics of a responsive design which includes:

  • Fluid site grid with proportionate instead of fixed measures
  • Flexible texts and images
  • Implementing design changes to ensure usability for non-desktop devices
  • Using CSS media queries to define breakpoints for design changes

I’ll give some standard tips on how to turn a static website into a responsive masterpiece, but please note that while the principles stay the same, your theme might be built differently, so consider these only as broad strokes. You might have to do some custom work for your own site.

  • Define default zoom
  • Set fluid element widths and heights
  • Resize website images to make sure our images are automatically scaled according to screen size
  • Implement breakpoints that are more design (than device) specific
  • Create a mobile menu
  • Adapt font sizes and style

Now because responsive design is not about making things fit on a screen, it’s also about keeping your site usable. As a last step, it’s a good idea to test your site in terms of usability on different devices and also test in multiple browsers to make sure your content renders properly.

2: Invest in a mobile-optimized website builder

Think of it as investing in accessibility for your customers. Unless you live under a rock, it is common knowledge that digital screens are getting smaller and more mobile.

Isn’t it then wise to ensure your full website is enjoyed irrespective of the gadget being used? Ensuring your clients’ customers get the best experience is all you’re here for as an SEO practitioner.

A mobile optimized website builder makes your website responsive to mobile gadgets: i.e., it detects what your visitor is using (a smartphone or a tablet) and automatically adjusts the layout of your website to fit the size of the gadget being used.

Unsure of where to begin your search for a website builder? Consider using a Google Preferred website builder – website builders which adhere to Google’s best practices for creating lightning-fast web experiences. Specifically, I want to highlight one noteworthy option if you want to prioritize speed: Duda, which bills itself as the only Google Preferred builder fully optimized for PageSpeed.

Having a well-designed and responsive website isn’t the only goal of mobile optimization. Speed is also crucial – even on mobile, visitors expect pixel-perfect images coupled with split-second rendering time.

A fast website encourages more sessions online, more customer conversions, lower bounce rate, and higher engagement. Usefully, Duda’s widget builder also allows web developers to add elements that are not native to its platform.

Don’t be caught waiting till the algorithm updates to start making big moves. If your website isn’t optimized for mobile, take that step today.

3: Mobile-optimized content

Mobile devices follow you everywhere, which has made them a first-class cure for boredom. But it takes more than a responsive design to make your website mobile-ready.

To ensure your content is as responsive and mobile-friendly as the rest of your optimized website, you have to understand user behavior and preferences as well as available solutions.

Although most mobile users have a short attention span, if you serve valuable content, no matter the length, your visitors will consume it voraciously as long as your content is engaging.

Articles, movies, TV shows will be read and watched on mobile. Follow the following tips to ensure your content is optimized for mobile:

  • Take advantage of mobile applications to encourage engagement beyond your website. An interesting article or an amazing deal on an item will probably go far if your visitors share it on Facebook or Twitter. Use it!
  • Develop high-quality content that tells stories. As long as your content is great, mobile users are willing to spend long sessions on your website. How many times have you opened a link and spent longer time than you intended to on a website? Great content will do that to you.
  • There are various forms of contents; GIF, infographics, Meme’s, articles, high-quality images, videos, use them all. Your business/website caters to visitors of various interests, to avoid ostracizing any of them, ensure that you cover every angle.
  • Shorter headlines get users reading faster. Yes, a strong headline is important but you must also remember that you have only about 5 seconds to convince your visitor to keep reading. Do you really want to waste it on an overly long headline? Keep it strong and short.

Lastly, regardless of the amount of work you have put into your content, feedback is key. You need to know which of your content your visitors engage with the most. Stay on top of it all.

Search Engine Watch


7 things to consider when choosing an ecommerce platform

August 12, 2017 No Comments

Ecommerce has been growing steadily in popularity for the last 10 years. Online sales jumped up nearly 15% last year across the board, and they’re predicted to only increase in the future. If you’re starting a business and selling products and/or services, an ecommerce site is crucial in order to capitalize on this explosive online sales growth.

While you could hire a web developer to get your business started, those costs can inhibit your ability to grow rapidly. Opting for an already-developed ecommerce platform saves you time as well as money.

The double-edged sword, however, is that there are tons of options available to you—how do you know you’re choosing the right one? This article outlines some things you’ll need to consider when you’re looking for the best ecommerce platform for your business.

1. Pricing and Payment

The first thing you should consider when searching for an ecommerce platform is the price. Whether you’re a small business just getting started or an already established brick & mortar business moving online, you need to know exactly what you’ll be paying.

Almost all platforms will have a monthly fee. Depending on the type of platform you get (self-hosted vs. hosted) the costs may vary. You should also consider the processing fees that will be associated with the platform. Don’t sacrifice the things you’ll definitely need for a cheaper price. Try to weigh the pros and cons of each to get the best for your budget. Below is a great chart of just a few of the top platforms from Ecommerce-Platforms:

You should also consider how your customers will be paying. Some platforms don’t offer the ability to pay via third party vendors (such as PayPal). This could end up being a huge inconvenience for your customers – a  frustration which can lead to shopping cart abandonment. Don’t take this risk; decide which forms of payment you’ll accept first and remember this when you’re looking at the different software.

2. Integrations

Another factor you should consider when looking at ecommerce platforms is their integrations and plugins. Most platforms, such as Shopify, will have plenty of tools for you to run your business. Your business needs will be a determining factor when deciding on the plugins that will work best for you. When looking at the different platforms, think of what tools you’ll need or already use for your business.  Here are some of the most popular types of plugins that you should look out for:

  • Accounting plugins to help with sales, taxes, revenues, and profits
  • Email marketing tools to help you keep in contact with your customers
  • A platform that helps you reward your customers for using your products
  • Apps to help with shipping your products

3. SEO Friendliness

Ecommerce businesses are not exempt from working on their SEO. In fact, it can be highly beneficial to have your store rank high in search results. You want your customers to find you when they’re searching for products like yours.

Some of the most important factors when looking for an SEO friendly platform include:

  • The ability to add a blog to your website
  • The ability to use your own domain name
  • The ability for customers to leave reviews

You can learn more about SEO for an ecommerce website here.

4. Mobile Friendliness

Did you know nearly 60% of searches are done from mobile devices? Often those searches continue on to a purchase from a mobile device. This means its important to look for platforms that allow customers to easily access your website as well as make a purchase on their mobile device. Below is a great example from Shopify:

5. Customer Service

A key aspect of any business is its customer service. As the experience provided by traditional brick-and-mortar businesses is based in a physical store, they typically have more control over how smoothly their business runs.

Ecommerce is a whole different ballgame; software outages and server downtimes are often out of your control, and will prevent any of your customers from accessing your business. Odds are that at one point your servers will crash at the worst possible moment. This can affect both your revenue and your brand image.

Having someone to call at any time to help you get things up and running again is a huge factor when you’re looking at ecommerce platforms. Take a look at each platform’s customer service—are they available 24/7? How are you able to reach them? How many levels of support are offered, and what does each cost? Think about these questions and make sure you ask them before you decide on your platform.

6. Security

No one want to enter their credit card information on a sketchy website, which is why security is becoming one of the biggest concerns among consumers. While most software today will have robust security as standard, always check to make sure your platform supports HTTPS/SSL for a safe and secure checkout for your customers.

Also, make sure that any platform you choose is PCI (Payment Card Industry) compliant. BigCommerce explains more here, and below is a screenshot that gives you a taste of what it takes to become compliant:

7. Scalability

All business owners hope their business will grow in the future, but you may not know to what extent. Nonetheless, it’s important to look for a platform that will scale along with your business.

You don’t want to pay for features and storage that you’re not using when you first start out. You also want to keep up with higher demands as your business takes off. Choose a platform that you can scale to your business size and that won’t charge you outrageous fees for doing so.

The Takeaway

Starting any new business is challenging, but moving away from the traditional store front to an online version can be a little daunting—especially with so many options for you to start with—which is why choosing an ecommerce platform is so difficult for many business owners. Figuring out what your store will need as you grow and keeping up with trends is a challenge, but it is well worth it in the end to create processes that work and will scale with your business. Knowing what to look for ahead of time makes choosing a platform an easier process and can help you find success!

What features do you look for in ecommerce software? Let us know your thoughts in the comment section below.

Amanda DiSilvestro is a writer for HigherVisibility, a full service SEO agency, and a contributor to SEW. You can connect with Amanda at AmandaDiSilvestro.com.

Search Engine Watch


The OrCam MyEye helps visually impaired people read and identify things

July 12, 2017 No Comments

 Meet the OrCam MyEye, a tiny wearable device that can give you secret powers if you have vision problems. It’s a tiny device that you clip to your glasses. It has a camera, a speaker and a cable that hooks up to a bigger device that is roughly the size of a smartphone. After that, you can use the OrCam MyEye to read stuff for you. We visited OrCam’s office in Jerusalem to try out… Read More
Startups – TechCrunch


Digital Analytics Association Symposium in San Francisco presents ‘Stranger Things: What’s Lurking in Your Data’

November 7, 2016 No Comments
You can avoid the Demogorgon of Digital Analytics by attending the DAA SF Symposium on November 9th where you’ll get tips and tricks on personalization and how to survive Black Friday from your friendly neighborhood Digital Analytics practitioners. Join us for a full day of great topics covering the latest from the struggles to the new developments in our world and come out prepared to face the stranger things lurking in your data. You’ll meet an awful lot of awesome people (like you) who can help you avoid the Upside Down of Analytics. We won’t let you end up like Barb.

Our lineup of wonderful speakers is focused on presenting awesome tips and real-world solutions to the challenges we all face everyday. Our lineup includes:

  • June Dershowitz, Head of Data Governance, Twitch 
  • John Wallace, Analytics Entrepreneur 
  • Kevin Dalias, Director of Predictive Data, RadiumOne 
  • Josephine Foucher, Product Manager, Hotwire 
  • Zann Aeck, Director of Digital Marketing, Net App 
  • Martijn Scheijbeler, Director of Marketing, TheNextWeb 
  • John Mesh, Google Product Manager, Optimize 360 
  • Caitlin Anderson, Web Optimization Analyst, American Eagle 
  • Anita Fong, Analytics Manager, Clorox 
  • Krista Seiden, Analytics Advocate, Google 

 For the first time, the DAA San Francisco Symposium will also be hosting a “Women in Analytics” lunch, sponsored by Google. This lunch is open to all symposium attendees and will feature a panel of esteemed women in the analytics industry who will share their thoughts on the industry, career, and the future. Questions and participation encouraged! Can’t make the whole day? Join us just for lunch!

Theme: Stranger Things: What’s Lurking in Your Data 
When: November 9th, registration starts at 9:30am, program 10:00am to to 4:30pm, followed by a networking reception 
Where: Galvanize San Francisco-SoMa, 44 Tehama Street, San Francisco, CA 94105 
Cost: Members of the DAA: Early Bird $ 75 | Standard $ 99 | Onsite $ 124 Non-Members: Early Bird $ 99 | Standard $ 124 | Onsite $ 149 Lunch-only: $ 20 (includes catered box lunch and panel speakers/discussion) 
Event website and registration: register here
Space is limited so register early! 
This Symposium is organized by local DAA members and volunteers. We encourage you to become a member of the DAA and join our local efforts. Become a member and reach out to one of the local chapter leaders, Krista, Charles or Prolet.
Posted by Krista Seiden, Google Analytics Advocate


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