The problem: account managers sometimes forget about a lot of the little things that can make a big difference in an account, and that can end up costing you success. We wanted to provide some reminders about stuff that is all too often overlooked in account management and how you can easily change it.
Digital Analytics Association Symposium in San Francisco presents ‘Stranger Things: What’s Lurking in Your Data’
Our lineup of wonderful speakers is focused on presenting awesome tips and real-world solutions to the challenges we all face everyday. Our lineup includes:
- June Dershowitz, Head of Data Governance, Twitch
- John Wallace, Analytics Entrepreneur
- Kevin Dalias, Director of Predictive Data, RadiumOne
- Josephine Foucher, Product Manager, Hotwire
- Zann Aeck, Director of Digital Marketing, Net App
- Martijn Scheijbeler, Director of Marketing, TheNextWeb
- John Mesh, Google Product Manager, Optimize 360
- Caitlin Anderson, Web Optimization Analyst, American Eagle
- Anita Fong, Analytics Manager, Clorox
- Krista Seiden, Analytics Advocate, Google
For the first time, the DAA San Francisco Symposium will also be hosting a “Women in Analytics” lunch, sponsored by Google. This lunch is open to all symposium attendees and will feature a panel of esteemed women in the analytics industry who will share their thoughts on the industry, career, and the future. Questions and participation encouraged! Can’t make the whole day? Join us just for lunch!
Many of us don’t have the time to always be checking our AdWords accounts.
Facebook’s Star Manager Peter Deng Becomes Instagram Director Of Product To “Do Fewer Things Better”
Peter Deng built Facebook Chat, Groups and Messenger as its product management director for the last six years. Now he’s going to execute the vision of Instagram’s founders as its new Director Of Product. “I’m not trying to come in and make changes,” Deng tells me. “Kevin and Mike have a great thing going. How can we move faster and build more beautiful products? That’s what I’m coming here to do.”
We are all increasingly on the go, spending more time away from home than ever before. Technological advances have made us accessible virtually anywhere we go. The advent and subsequent growth of the mobile industry has changed the way we do everything – from shopping to interacting with each other and to the way we run our businesses. The advancements in the mobile industry have necessitated changes across all business plans – sales, advertising, marketing, etc. – so it’s important to ensure your mobile marketing tactics are up-to-date with the constant changes to the mobile market.