CBPO

Tag: Tool

How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]

October 25, 2019 No Comments

Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend and conversion potential for paid social campaigns.

Read more at PPCHero.com
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Facebook Ads Event Tracking Tool

October 7, 2019 No Comments

This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.

Read more at PPCHero.com
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Pinterest’s New Search Tool Puts Stress Relief in Your Feed

July 22, 2019 No Comments

Soon the company will begin placing anxiety-relieving exercises within its search results to help boost your mood.
Feed: All Latest


Utilizing Google’s Test My Site Tool to Improve Mobile Performance

April 23, 2019 No Comments

Google updated their Test My Site tool to include custom recommendations for mobile sites. Read more to find how this tool can improve your mobile performance.

Read more at PPCHero.com
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First look at Instagram’s self-policing Time Well Spent tool

June 17, 2018 No Comments

Are you Overgramming? Instagram is stepping up to help you manage overuse rather than leaving it to iOS and Android’s new screen time dashboards. Last month after TechCrunch first reported Instagram was prototyping a Usage Insights feature, the Facebook sub-company’s CEO Kevin System confirmed its forthcoming launch.

Tweeting our article, Systrom wrote “It’s true . . . We’re building tools that will help the IG community know more about the time they spend on Instagram – any time should be positive and intentional . . . Understanding how time online impacts people is important, and it’s the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously.”

Now we have our first look at the tool via Jane Manchun Wong, who’s recently become one of TechCrunch’s favorite sources thanks to her skills at digging new features out of apps’ Android APK code. Though Usage Insights might change before an official launch, these screenshots give us an idea of what Instagram will include. Instagram declined to comment, saying it didn’t have any more to share about the feature at this time.

This unlaunched version of Instagram’s Usage Insights tool offers users a daily tally of their minutes spent on the app. They’ll be able to set a time spent daily limit, and get a reminder once they exceed that. There’s also a shortcut to manage Instagram’s notifications so the app is less interruptive. Instagram has been spotted testing a new hamburger button that opens a slide-out navigation menu on the profile. That might be where the link for Usage Insights shows up, judging by this screenshot.

Instagram doesn’t appear to be going so far as to lock you out of the app after your limit, or fading it to grayscale which might annoy advertisers and businesses. But offering a handy way to monitor your usage that isn’t buried in your operating system’s settings could make users more mindful.

Instagram has an opportunity to be a role model here, especially if it gives its Usage Insights feature sharper teeth. For example,  rather than a single notification when you hit your daily limit, it could remind you every 15 minutes after, or create some persistent visual flag so you know you’ve broken your self-imposed rule.

Instagram has already started to push users towards healthier behavior with a “You’re all caught up” notice when you’ve seen everything in your feed and should stop scrolling.

I expect more apps to attempt to self-police with tools like these rather than leaving themselves at the mercy of iOS’s Screen Time and Android’s Digital Wellbeing features that offer more drastic ways to enforce your own good intentions.

Both let you see overall usage of your phone and stats about individual apps. iOS lets you easily dismiss alerts about hitting your daily limit in an app but delivers a weekly usage report (ironically via notification), while Android will gray out an app’s icon and force you to go to your settings to unlock an app once you exceed your limit.

For Android users especially, Instagram wants to avoid looking like such a time sink that you put one of those hard limits on your use. In that sense, self-policing shows both empathy for its users’ mental health, but is also a self-preservation strategy. With Instagram slated to launch a long-form video hub that could drive even longer session times this week, Usage Insights could be seen as either hypocritical or more necessary than ever.

New time management tools coming to iOS (left) and Android (right). Images via The VergeInstagram is one of the world’s most beloved apps, but also one of the most easily abused. From envy spiraling as you watch the highlights of your friends’ lives to body image issues propelled by its endless legions of models, there are plenty of ways to make yourself feel bad scrolling the Insta feed. And since there’s so little text, no links, and few calls for participation, it’s easy to zombie-browse in the passive way research shows is most dangerous.

We’re in a crisis of attention. Mobile app business models often rely on maximizing our time spent to maximize their ad or in-app purchase revenue. But carrying the bottomless temptation of the Internet in our pockets threatens to leave us distracted, less educated, and depressed. We’ve evolved to crave dopamine hits from blinking lights and novel information, but never had such an endless supply.

There’s value to connecting with friends by watching their days unfold through Instagram and other apps. But tech giants are thankfully starting to be held responsible for helping us balance that with living our own lives.


Social – TechCrunch


First look at Instagram’s self-policing Time Well Spent tool

June 17, 2018 No Comments

Are you Overgramming? Instagram is stepping up to help you manage overuse rather than leaving it to iOS and Android’s new screen time dashboards. Last month after TechCrunch first reported Instagram was prototyping a Usage Insights feature, the Facebook sub-company’s CEO Kevin System confirmed its forthcoming launch.

Tweeting our article, Systrom wrote “It’s true . . . We’re building tools that will help the IG community know more about the time they spend on Instagram – any time should be positive and intentional . . . Understanding how time online impacts people is important, and it’s the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously.”

Now we have our first look at the tool via Jane Manchun Wong, who’s recently become one of TechCrunch’s favorite sources thanks to her skills at digging new features out of apps’ Android APK code. Though Usage Insights might change before an official launch, these screenshots give us an idea of what Instagram will include. Instagram declined to comment, saying it didn’t have any more to share about the feature at this time.

This unlaunched version of Instagram’s Usage Insights tool offers users a daily tally of their minutes spent on the app. They’ll be able to set a time spent daily limit, and get a reminder once they exceed that. There’s also a shortcut to manage Instagram’s notifications so the app is less interruptive. Instagram has been spotted testing a new hamburger button that opens a slide-out navigation menu on the profile. That might be where the link for Usage Insights shows up, judging by this screenshot.

Instagram doesn’t appear to be going so far as to lock you out of the app after your limit, or fading it to grayscale which might annoy advertisers and businesses. But offering a handy way to monitor your usage that isn’t buried in your operating system’s settings could make users more mindful.

Instagram has an opportunity to be a role model here, especially if it gives its Usage Insights feature sharper teeth. For example,  rather than a single notification when you hit your daily limit, it could remind you every 15 minutes after, or create some persistent visual flag so you know you’ve broken your self-imposed rule.

Instagram has already started to push users towards healthier behavior with a “You’re all caught up” notice when you’ve seen everything in your feed and should stop scrolling.

I expect more apps to attempt to self-police with tools like these rather than leaving themselves at the mercy of iOS’s Screen Time and Android’s Digital Wellbeing features that offer more drastic ways to enforce your own good intentions.

Both let you see overall usage of your phone and stats about individual apps. iOS lets you easily dismiss alerts about hitting your daily limit in an app but delivers a weekly usage report (ironically via notification), while Android will gray out an app’s icon and force you to go to your settings to unlock an app once you exceed your limit.

For Android users especially, Instagram wants to avoid looking like such a time sink that you put one of those hard limits on your use. In that sense, self-policing shows both empathy for its users’ mental health, but is also a self-preservation strategy. With Instagram slated to launch a long-form video hub that could drive even longer session times this week, Usage Insights could be seen as either hypocritical or more necessary than ever.

New time management tools coming to iOS (left) and Android (right). Images via The VergeInstagram is one of the world’s most beloved apps, but also one of the most easily abused. From envy spiraling as you watch the highlights of your friends’ lives to body image issues propelled by its endless legions of models, there are plenty of ways to make yourself feel bad scrolling the Insta feed. And since there’s so little text, no links, and few calls for participation, it’s easy to zombie-browse in the passive way research shows is most dangerous.

We’re in a crisis of attention. Mobile app business models often rely on maximizing our time spent to maximize their ad or in-app purchase revenue. But carrying the bottomless temptation of the Internet in our pockets threatens to leave us distracted, less educated, and depressed. We’ve evolved to crave dopamine hits from blinking lights and novel information, but never had such an endless supply.

There’s value to connecting with friends by watching their days unfold through Instagram and other apps. But tech giants are thankfully starting to be held responsible for helping us balance that with living our own lives.

Mobile – TechCrunch


Facebook Dynamic Creative Tool: A Breakdown and How-To Guide

June 11, 2018 No Comments

Facebook’s new Dynamic Creative tool uses automation to determine your most efficient creative variations. Say goodbye to tedious, manual A/B tests!

Read more at PPCHero.com
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GMC Import Tool Now Available for Bing Shopping Campaigns

June 6, 2018 No Comments

Starting this week, it will be easier than ever to get Product Ads that are running in Google AdWords, onto Bing.

Read more at PPCHero.com
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A free web tool can predict your hair, skin, and eye color from DNA data

May 14, 2018 No Comments

A new tool by researchers at the School of Science at IUPUI and Erasmus MC University Medical Center Rotterdam in the Netherlands can predict your hair, skin, and eye color from your DNA data. The system, which is essentially a web app that can accept DNA sequences, compares known color phenotypes to known data and tells you the probabilities of each color.

The app, called HIrisPlex-S, can tell colors from even small amounts of DNA like that left at a crime scene.

“We have previously provided law enforcement and anthropologists with DNA tools for eye color and for combined eye and hair color, but skin color has been more difficult,” said forensic geneticist Susan Walsh from IUPUI. “Importantly, we are directly predicting actual skin color divided into five subtypes — very pale, pale, intermediate, dark and dark to black – using DNA markers from the genes that determine an individual’s skin coloration. This is not the same as identifying genetic ancestry. You might say it’s more similar to specifying a paint color in a hardware store rather than denoting race or ethnicity. If anyone asks an eyewitness what they saw, the majority of time they mention hair color and skin color. What we are doing is using genetics to take an objective look at what they saw.”

You can actually try the web app here but be warned: it’s not exactly the most user friendly app on the web. It requires you to know specific alleles for your test subject or upload a set of alleles in a csv file. It is, however, free and looks like it could wildly useful in law enforcement and figuring out what your hair color was before you dyed it purple.

“With our new HIrisPlex-S system, for the first time, forensic geneticists and genetic anthropologists are able to simultaneously generate eye, hair and skin color information from a DNA sample, including DNA of the low quality and quantity often found in forensic casework and anthropological studies,” said Manfred Kayser of Erasmus MC.


Startups – TechCrunch


Stripe launches a new billing tool to tap demand from online businesses

April 7, 2018 No Comments

As more and more spending moves online — whether that’s shopping or subscribing to services like Netflix and Spotify — there’s increasing demand for tools that allow those companies, especially smaller ones, to start getting paid.

Stripe has made its name by providing developers with a simpler way to start charging customers and handling transactions, but today they hope to take another step by launching a billing product for online businesses. That’ll allow them to handle subscription recurring revenue, as well as invoicing, within the Stripe platform and get everything all in the same place. The goal was to replace a previously hand-built setup, whether using analog methods for invoicing or painstakingly putting together a set of subscription tools, and make that experience as seamless as charging for products on Stripe.

“These large enterprise companies have the resources to build internal recurring billing in house,” Tara Seshan, PM on the billing product, said. “Even then they would tell us what challenge it would be. What we did was took a step back and think about, how should this work, how can we make billing tools that are only available to enterprises be available to everyone. That meant something really flexible and really easy to implement. If you’re [running a small operation], you should have the same subscription tools as Spotify. What we have here is a set of building blocks so you get the speed and flexibility you need.”

Indeed, a lot of the Internet has slowly but surely shifted to a subscription model. There’s even a good chance that even the phone you have in your pocket is paid for in an annual subscription to amortize the big ticket price of that product over the course of several months. Larger companies have had these tools in place, but it’s a traditional very startup-y problem to just not have the resources to build them even by cobbling together online payments tools in order to get these running. Startups often have a long list of priorities, and they need to start generating revenue immediately if they want to continue growing.

This launch is, in part, a response to customers demanding a billing product that gets all these invoices and subscription expenses into a single spot. Stripe at its heart is an enterprise company, which means it has to keep close tabs on the needs of its customers while still balancing the needs to continue creating new products that small businesses didn’t realize would actually solve those problems in an elegant way. That’s especially true when it comes to Internet-oriented businesses, which are often changing their business models over time, Seshan said.

“Unlike something like Instagram or Facebook, where you’re doing analytics A/B testing voodoo to figure out what you should build, with Stripe, our businesses know what they want,” Seshan said. “They have clear requests, so we’re much more inclined to listen to our users as opposed to sitting in an ivory tower coming up with a strategy. As they look to add new products, that applies to the startup selling fast and iterating to the large tech companies about to launch a new subscription line or about to add a “for work” side of their product. What we saw often was that billing was the limiting factor to getting a product to market.”

In addition to all this, Stripe looks to apply the machine learning tools it’s created for things like fraud prevention into a new area of expertise. One example of this is figuring out when to intelligently retry a recurring billing charge, which may fail for any number of reasons. Stripe tries to get around problems like lost credit cards or anything along those lines to try to keep the experience as seamless as possible. Seshan said Stripe businesses that implement billing see a 10% increase in revenue — which, for flipping a switch, is pretty substantial.

As companies get bigger and bigger, they will also likely graduate beyond just a simple subscription. An enterprise software company, for example, will probably have to start targeting larger customers that have a salesforce and a different approach for implementing new technology. That means getting invoice-level revenue, which has different implementation requirements than just normal subscription billing. In that case, it’s not like the CIO of a Fortune 100 company can just put a credit card number into a billing service, as those require more robust research and a partnership in place.

While this is a tool that’s a natural fit for something like Stripe, it’s certainly one that’s created a substantial business opportunity. Last month, Zuora — an enterprise subscription services company — filed to go public amid a fresh wave of enterprise IPOs that included Dropbox and Zscaler (and also, to a certain extent, Salesforce’s big acquisition of Mulesoft). Zuora’s subscription services revenue continues to grow, showing that Stripe will certainly have competition here, but also that there’s a large market opportunity.

“We want to think about Stripe as growing the economic infrastructure to increase the GDP of the Internet,” Seshan said. “What we noticed is, we invested in marketplaces in the past, but we’re investing in the next wave of software-as-a-service businesses. We want to power that next trend, and it’s gonna accelerate in the year ahead. We’re really thrilled to power that with billing and subscriptions and we want to make that available to companies with all sizes.”


Enterprise – TechCrunch