To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video creative, it’s rolling out its self-serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers. Together,… Read More
Social – TechCrunch
Binded aims to make it easier for photographers to protect their intellectual property by creating a permanent record of their copyright in a public database, namely the blockchain. The startup was previously known as Blockai, but it’s rebranding today — the new name is meant to focus less on technology and instead emphasize the idea of creating a legally binding record. Read More
Startups – TechCrunch
Pinterest is adding another ad to its array of products, now allowing advertisers to publish video advertising that will automatically play in the home feed and search, as it continues to bulk up and woo advertisers with a different pitch from Facebook and Google. Pinterest has had to make the argument to advertisers that its 175 million users behave differently on Pinterest when compared… Read More
Social – TechCrunch
Kickstarter and its crowdfunding brethren have played a pivotal role in the hardware revolution of the past decade. But even now that developers have a wide range of democratizing tools at their disposal, hardware is, as ever, hard. Today the service launched Hardware Studio, a new suite of tools aimed at helping developers navigate the choppy waters of hardware development. Read More
Startups – TechCrunch
We’re going to look at some tools Facebook provides that help with advertising within the platform, but can also provide general analytics usefulness outside of Facebook.
Read more at PPCHero.com
Clerky may not be a household name like TurboTax today, but the company’s business formation software has been called a “secret weapon” by startup founders in Silicon Valley for years. Many Y Combinator cofounders use it to get their companies started on paper. And now, Clerky is launching two new tools called Hiring and Fundraising to help startups move beyond… Read More
Enterprise – TechCrunch
Are you interested in a more efficient way to view your social media profiles? This article lists some tools allowing you to combine your social media feeds into one!
Do you often feel overwhelmed? If you are pretty much anyone with modern social media habits, the answer is going to be yes.
With so many people using social networking for both personal and professional purposes (and a fair amount of you reading this are probably marketers in charge of a brand), being more productive on social media is a necessity.
Clutter is no reason to ignore social media though. These days, social media marketing is no longer for “fun” niches only.
Most ecommerce sites use social media as successful source of sales, especially holiday sales! M-Connect Media has published an eBook citing that last year ecommerce sites received purchases worth $ 74.6 million directly from social media channels over Black Friday and Thanksgiving.
Social media is a huge channel and no one can afford to neglect it!
Putting it all in one place
Over the years I have discovered that the easiest way to go about running social media is to combine it as much as possible. By having all of your feeds in the same place, you are better able to monitor them. Not only that, but you can see which are most active, and change your social strategy to reflect that.
I personally manage around a dozen of Facebook pages and at least five Twitter accounts (one is personal and four represent all kinds of brands I am operating). I have a separate Facebook page for every little project I own.
Unless I get organized, I’ll fail!
I put all of the feeds onto a social dashboard so I can dedicate the same amount of energy to all of them. By doing this I am able to get a full picture of social engagement and thus engage, diagnose the lack of activity and connect to people in a more efficient way.
Here are eight awesome tools, some well known and some more obscure, that will combine your feeds across multiple networks.
You have probably heard of and used this one before, but it belongs on any list for its sheer brand power and reputation. You can set up multiple feeds and control all of your accounts in one place.
A paid account gives you credits to apply towards additional features (such as other third party site connections), and analytics. In fact, there is a whole host of tools, which you can learn about through their webinars. Hootsuite is a more expensive option, but it is well known for a reason.
If you are a mobile social user, this is a great option. It is an app on iOS and Android that allows you to sync up multiple feeds and use them in one place.
It creates a central dashboard that connect to all your different feeds. You then get all of your notifications and updates on your phone, in one place. Easy to use, convenient, and mobile.
Cyfe is one of the best tools I have come across that is still shockingly unknown by many. It is an all in one business dashboard that allows you to create customized widgets to control every aspect of your online business.
From social monitoring feeds that watch all your accounts, to analytics trackers, to customer service controls, you can do everything from one place. All for about $ 19 per month… no joke.
Like Hootsuite, Sprout Social is another very well known social media dashboard and account monitor that allows you to sync up multiple profiles along every network. I actually prefer Sprout Social to Hootsuite, as it has a wider array of connected accounts, and the pricing structure isn’t nearly as complicated and frustrating.
On the other hand, I have only ever used it under their Team accounts as part of a much larger brand. It is great for bigger companies, maybe not so feasible for the little guys.
I mostly use Drumup instead of Hootsuite and SproutSocial which I explain here.
Want something simple, free, and easy to use? Sobees is a social media dashboard that has limited functionality, but works well for what it gives you. You add in your accounts authorizing them. Sobees creates a social media dashboard to allow you to post, monitor, get notifications, and track all accounts.
The only strange thing about Sobees is that it is not, like most of the other tools on this list, browser or app based. Instead you install the program directly onto your desktop, making it a pretty old school tool. It also only covers three networks: Facebook, Twitter, and LinkedIn. But you can use multiple profiles on each.
Facebook, Twitter, Tumblr, email and news feeds… these are the four points covered by Scruddle, a new kind of social feed network that combines all four into a single area. The point is to take both social and news, and have them in one place, working as an inbox.
They have a free version, or a premium for only $ 4 per month. That premium service allows you to schedule messages, which is helpful if you don’t want to use another tool, or do it manually.
Real time previews, combined feeds, and quick-posting are some of the features offered with social platform Jyst.
This is the most straightforward of all of the tools on this list, working for Facebook and Twitter and making it easier to use both, and switch between the two.
You will get a constant monitored feed, which is excellent if you want to keep track of brand pages and their mentions in particular. But it can work just as well on a personal level as it can for a professional one.
Are there any other tools that belong to this list? Share in the comments!
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