It seemed like our PPC Hero audience really enjoyed Amanda’s competitor creep post so I thought maybe a little more creeping was in order. I’m going to focus, however, on the various tools on the market that you can use to see estimated metric performance, keyword and ad copy information on those competitors. Why is competitor […]
Read more at PPCHero.com
This morning at Google Marketing Next, we shared the next generation of AdWords, DoubleClick and Google Analytics tools, each of them shaped by your feedback and built to help you work as productively and efficiently as possible.
Below is a round-up!
The new AdWords experience will be available to all advertisers by the end of the year
The new AdWords experience marks the most powerful change we’ve made to how advertisers visualize and manage their campaigns in over 15 years. The redesign makes AdWords significantly easier to use to help you reach your unique marketing goals and get things done.
Earlier this year, we previewed a few of the new tools and features in the new AdWords experience. This includes the new Overview page, which automatically surfaces relevant insights about your performance so you can take action more quickly.
Here are some other new things to check out:
Since rolling out the new AdWords experience, we’ve seen some inspiring results. We see that pages load much faster — on average, 20% faster. Customers like iProspect North also reported that the new design and layout saves them 30% more time when completing everyday tasks.
Starting today, we’re rolling out the new experience to millions of additional AdWords accounts and it will be available to all advertisers by the end of the year. Get started by reviewing our Best Practice guide.
Better together: Google Optimize and Google Surveys 360 integrate with AdWords
Your marketing workflows should be seamless and integrated, from managing media to optimizing your site and collecting performance insights. This allows you to easily apply learnings from one step to another and take action faster. With new integrations for Google Optimize and Google Surveys 360 with AdWords, you’ll be able to test landing pages and gain insights about your ads more efficiently.
Available globally to all advertisers at no cost, Optimize helps marketers test and deliver custom site experiences to improve performance. With the Optimize and AdWords integration, you can quickly and easily create new versions of your landing pages and then apply them to any combination of AdWords campaigns, ad groups, and keywords – no coding or webmaster required. For example, on a summer beachwear campaign, test whether a landing page that features an image of beachgoers performs better than one that showcases your latest swimsuit styles. Optimize will figure out which variation works best for your business and help you get more value from your AdWords campaigns.
Surveys 360 makes it easy for anyone to create a survey, find a specific audience sample across the web, and generate results in just a few days. With the Surveys 360 and AdWords integration, you can easily target surveys to people in your remarketing audiences to help you understand the “why” behind how consumers react to your marketing. For example, ask customers what they thought was the most compelling part of your ad. Or, if you want to know what customers thought of the landing pages you tested on your summer beachwear campaign, quickly launch a survey and ask site visitors what stood out to them on the page.
Smarter planning in DoubleClick Bid Manager
The programmatic revolution has focused on combining data, machine learning and automation to drive better performance. However, few of these benefits have carried over to the world of media planning. To help save you time and improve performance, we’re bringing the power of machine learning to campaign planning with a new workflow in DoubleClick Bid Manager.
Bid Manager uses machine learning to analyze your past campaigns and understand what’s performed well for you before. With these insights, it will recommend the right inventory and targeting to reach your audience based on your unique marketing goals. The result is an optimized media plan tailored to your business, which you can then tweak, approve and activate with one click.
Unique Reach arrives for AdWords Display campaigns and DoubleClick
Once your ads are up and running, you want to know how many people are seeing them. Reach and frequency are hallmark metrics to measure the impact of display and video campaigns today. At the same time, you need to be thoughtful about how often you connect with a single user to avoid overloading them. 30% of people today use 5 or more devices1 – that means if you reach someone three times on each screen, you could be showing them fifteen ads!
We launched Unique Reach for YouTube in AdWords earlier this year and are soon expanding availability to Display campaigns in AdWords. We’re also bringing Unique Reach to DoubleClick for all your video and display ads, no matter where they run. Unique Reach helps you measure the number of unique users and average impressions-per-user you get from video and display ads. Metrics are de-duplicated across devices, campaigns, inventory and formats so you can see how many people you reached and how often you reach them.
We can’t wait to get these new tools into your hands to hear what you think and help you work faster and smarter. To get the full replay of new innovations at Google Marketing Next, watch the keynote here. Until next year!
Posted by Paul Muret, Vice President of Display, Video and Analytics
1. Google / TNS Connected Consumer Survey, US population 18+, n=1000, Q1 2016
Atlassian today announced the launch of Atlassian Stack, a new subscription service that bundles virtually all of the company’s self-hosted developer tools into a single offering. Starting at $ 186,875 per year for 1,000 licenses, this new bundle is meant to make the procurement process for enterprises easier and cheaper (despite what looks like an eye watering price at first). Instead… Read More
Enterprise – TechCrunch
To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video creative, it’s rolling out its self-serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers. Together,… Read More
Social – TechCrunch
Binded aims to make it easier for photographers to protect their intellectual property by creating a permanent record of their copyright in a public database, namely the blockchain. The startup was previously known as Blockai, but it’s rebranding today — the new name is meant to focus less on technology and instead emphasize the idea of creating a legally binding record. Read More
Startups – TechCrunch
Pinterest is adding another ad to its array of products, now allowing advertisers to publish video advertising that will automatically play in the home feed and search, as it continues to bulk up and woo advertisers with a different pitch from Facebook and Google. Pinterest has had to make the argument to advertisers that its 175 million users behave differently on Pinterest when compared… Read More
Social – TechCrunch
Kickstarter and its crowdfunding brethren have played a pivotal role in the hardware revolution of the past decade. But even now that developers have a wide range of democratizing tools at their disposal, hardware is, as ever, hard. Today the service launched Hardware Studio, a new suite of tools aimed at helping developers navigate the choppy waters of hardware development. Read More
Startups – TechCrunch
We’re going to look at some tools Facebook provides that help with advertising within the platform, but can also provide general analytics usefulness outside of Facebook.
Read more at PPCHero.com
Clerky may not be a household name like TurboTax today, but the company’s business formation software has been called a “secret weapon” by startup founders in Silicon Valley for years. Many Y Combinator cofounders use it to get their companies started on paper. And now, Clerky is launching two new tools called Hiring and Fundraising to help startups move beyond… Read More
Enterprise – TechCrunch
Are you interested in a more efficient way to view your social media profiles? This article lists some tools allowing you to combine your social media feeds into one!
Do you often feel overwhelmed? If you are pretty much anyone with modern social media habits, the answer is going to be yes.
With so many people using social networking for both personal and professional purposes (and a fair amount of you reading this are probably marketers in charge of a brand), being more productive on social media is a necessity.
Clutter is no reason to ignore social media though. These days, social media marketing is no longer for “fun” niches only.
Most ecommerce sites use social media as successful source of sales, especially holiday sales! M-Connect Media has published an eBook citing that last year ecommerce sites received purchases worth $ 74.6 million directly from social media channels over Black Friday and Thanksgiving.
Social media is a huge channel and no one can afford to neglect it!
Putting it all in one place
Over the years I have discovered that the easiest way to go about running social media is to combine it as much as possible. By having all of your feeds in the same place, you are better able to monitor them. Not only that, but you can see which are most active, and change your social strategy to reflect that.
I personally manage around a dozen of Facebook pages and at least five Twitter accounts (one is personal and four represent all kinds of brands I am operating). I have a separate Facebook page for every little project I own.
Unless I get organized, I’ll fail!
I put all of the feeds onto a social dashboard so I can dedicate the same amount of energy to all of them. By doing this I am able to get a full picture of social engagement and thus engage, diagnose the lack of activity and connect to people in a more efficient way.
Here are eight awesome tools, some well known and some more obscure, that will combine your feeds across multiple networks.
You have probably heard of and used this one before, but it belongs on any list for its sheer brand power and reputation. You can set up multiple feeds and control all of your accounts in one place.
A paid account gives you credits to apply towards additional features (such as other third party site connections), and analytics. In fact, there is a whole host of tools, which you can learn about through their webinars. Hootsuite is a more expensive option, but it is well known for a reason.
If you are a mobile social user, this is a great option. It is an app on iOS and Android that allows you to sync up multiple feeds and use them in one place.
It creates a central dashboard that connect to all your different feeds. You then get all of your notifications and updates on your phone, in one place. Easy to use, convenient, and mobile.
Cyfe is one of the best tools I have come across that is still shockingly unknown by many. It is an all in one business dashboard that allows you to create customized widgets to control every aspect of your online business.
From social monitoring feeds that watch all your accounts, to analytics trackers, to customer service controls, you can do everything from one place. All for about $ 19 per month… no joke.
Like Hootsuite, Sprout Social is another very well known social media dashboard and account monitor that allows you to sync up multiple profiles along every network. I actually prefer Sprout Social to Hootsuite, as it has a wider array of connected accounts, and the pricing structure isn’t nearly as complicated and frustrating.
On the other hand, I have only ever used it under their Team accounts as part of a much larger brand. It is great for bigger companies, maybe not so feasible for the little guys.
I mostly use Drumup instead of Hootsuite and SproutSocial which I explain here.
Want something simple, free, and easy to use? Sobees is a social media dashboard that has limited functionality, but works well for what it gives you. You add in your accounts authorizing them. Sobees creates a social media dashboard to allow you to post, monitor, get notifications, and track all accounts.
The only strange thing about Sobees is that it is not, like most of the other tools on this list, browser or app based. Instead you install the program directly onto your desktop, making it a pretty old school tool. It also only covers three networks: Facebook, Twitter, and LinkedIn. But you can use multiple profiles on each.
Facebook, Twitter, Tumblr, email and news feeds… these are the four points covered by Scruddle, a new kind of social feed network that combines all four into a single area. The point is to take both social and news, and have them in one place, working as an inbox.
They have a free version, or a premium for only $ 4 per month. That premium service allows you to schedule messages, which is helpful if you don’t want to use another tool, or do it manually.
Real time previews, combined feeds, and quick-posting are some of the features offered with social platform Jyst.
This is the most straightforward of all of the tools on this list, working for Facebook and Twitter and making it easier to use both, and switch between the two.
You will get a constant monitored feed, which is excellent if you want to keep track of brand pages and their mentions in particular. But it can work just as well on a personal level as it can for a professional one.
Are there any other tools that belong to this list? Share in the comments!