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Tag: Trends

Twitter tests out another desktop redesign with trends on the right, navigation on the left

June 27, 2019 No Comments

It was in January that Twitter announced that it would be rolling out a new, simplified desktop redesign to its users. Hopefully, no one was holding their breath for the big official reveal. Six months later, we can confirm that Twitter is… still rolling out tests as it tinkers with a new look for its Twitter.com desktop interface.

In the latest version — which appeared to get teased earlier in the year but now appears to be getting rolled out to a wider number of people (see here, here, here, a tipster who sent us screenshots from Canada, and many others) — Twitter’s desktop appears as three columns, with trends shifted to the right column, and all of the menu and navigation items (plus a link to your profile) that had been at the top now listed on the left. The timeline stays front and center.

(An earlier version rolled out in January shifted the layout to two columns, although that was a limited rollout and not everyone saw it.)

A Twitter spokesperson confirmed to us that it is currently testing new experiences in the open that it is thinking of bringing to Twitter.com, for feedback with a small set of people. He didn’t provide a date for when it will roll out more broadly, “but stay tuned.”

twitter desktop redesign test

As you can see in the screenshots, the new look it’s testing out right now has three columns. As with other redesigns, the center continues to house the main timeline, with all the chops and changes affecting everything else around it.

In this case, all of the trending items have moved over to the right side, from their old place in the left column.

The Home, Explore, Notifications, Messages, Bookmarks, Lists and Profile are in a column, with “More” taking you to another set of options.

Screen Shot 2019 06 26 at 11.38.10 AM

Note that Mentions, which had already had a downgrade on iOS some months ago when a Moments creation option was removed from the iOS app due to lack of use, is relegated to this second menu. But for those of you who might wonder what the point is of Mentions, the spokesperson confirmed that it is not going away altogether.

Underneath that, you get direct links to promoting and advertising, analytics, Twitter’s Media Studio, Settings and privacy, the option to switch to “legacy Twitter” and Dark mode.

So far, the responses we’ve seen to the design have been on the less enthusiastic side.

‘”What’s happening?” is the question I want answered about this redesign…!,” wrote Chris Messina (a product designer who’s credited with creating the concept of the hashtag). “What is this? Google+?”

“Twitter, I do not like the new new new new new new new new new new new new UI you have on web. Please change back,” said Ken Yeung, an editor at Flipboard.

Twitter’s ongoing test mode — which has also been carried out on mobile, by way of its twttr prototyping app — is part of the company’s bigger effort to build a version of Twitter that works for everyone, or at least more people, more of the time.

One point of Twitter’s various experiments with its user interface is to try to address some of the issues the company has had with making the site easier to use for new users, and to also make it more user-friendly for those who are already there, whether it’s to make it easier to follow conversations (see Twitter’s experiments around threads), easier on the eye (dark mode introduced). easier to shut down trolls, and so on.

The reason for that is not just to be a good housekeeper: it’s to help Twitter grow.

Twitter has lately been on a bit of a high when it comes to its financials, last quarter flying past its estimates on both revenue and earnings per share. But monthly active users — a perennial issue for the company — continued to slide. (It’s a metric that Twitter will magic away by focusing instead on another one: monetizable daily active users, which were up.)

We’ll be on the lookout for more updates, but in the mean time, let us know what you think.


Social – TechCrunch


Search industry news and trends: Best of 2018

January 1, 2019 No Comments

It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on news and trends from the search industry.

From alternative search engines to future trends, best online courses to algorithm updates, these were some of our highlights from the past year.

We also have a roundup of our top articles on SEO tips and tricks here.

1. No need for Google: 12 alternative search engines in 2018

While many of us use “googling” synonymously with “searching,” there are indeed a number of viable alternatives out there. In this article, we try to give some love to 12 alternative search engines.

Most of us can name the next few: Bing, Yandex, Baidu, DuckDuckGo.

But some on the list may surprise you — how about Ecosia, a Co2-neutral search engine? With every search made, the social business uses the revenue generated to plant trees. On average, 45 searches gets one more tree for our little planet.

2019 might be a year for a little more time spent with some G alternatives.

2. Which is the best search engine for finding images?

Human beings process visuals faster than they do text. So it makes sense that in the last decade, the number of images on the internet has ballooned.

In this post, we compare the best search engines for conducting three categories of image search on the web.

First, general / traditional image search, looking at Google, Bing, and Yahoo.

Then, reverse image search, looking at TinEye, Google, and Pinterest.

Third, free-to-use image search, looking at EveryPixel, Librestock, and the Creative Commons.

3. The 2018 guide to free SEO training courses online

As all good SEOs know, this is a never-ending process. The SEO world seems to be constantly evolving, and nearly everyone in the field has learned their snuff largely through online material.

For anyone who’s new to the scene, this can be an encouraging thought. We all started mostly just poking around on the interwebs to see what to do next. And happily, a lot of the best SEO material is freely available for all.

In this article, we look at the best online, free SEO training courses. From Google to Moz to QuickSprout and more, these are fundamentals that anyone can start with.

We also highlight a number of individuals and businesses to follow in the industry.

4. Video and search: YouTube, Google, the alternatives and the future

One third of all time spent online is accounted for by watching video. And, it’s predicted that 80% of all internet traffic will come from video in 2019.

This year was further proof that videos engage growing numbers of users and consequently have an impact on the SERPs. In fact, video has been seen to boost traffic from organic listings by as much as 157%.

In this article, we explore how the ways in which we search for video are changing. From YouTube to Google Search, Facebook to Vimeo, video — and how we interact with video content online — has seen some interesting changes.

5. Are keywords still relevant to SEO in 2018?

Sneak peak: this one starts out with, “What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster.”

We go on to explore why focusing on just keywords is outdated, how various algorithm updates have changed the game, and what we should do now instead.

Ps: the snarky take sticks throughout the read, along with the quality overview.

6. Google’s core algorithm update: Who benefited, who lost out, and what can we learn?

This was an interesting piece following an algorithm update from back in March. There were suspicions, Google SearchLiason tweeted a confirmation, and everyone had to reassess.

Via a simple query, “What’s the best toothpaste?” and the results Google outputted over the course of half a dozen weeks, we can trace certain changes.

What pages benefitted, what can those insights tell us about the update, and how do we handle when our content visibility nosedives?

7. A cheat sheet to Google algorithm updates from 2011 to 2018

Who couldn’t use one of these hanging around?

Google makes changes to its ranking algorithm almost every day. Sometimes (most times) we don’t know about them, sometimes they turn the SERPs upside down.

This cheat sheet gives the most important algorithm updates of the recent years, along with some handy tips for how to optimize for each of the updates.

Well, that’s it for SEW in 2018. See you next year!

The post Search industry news and trends: Best of 2018 appeared first on Search Engine Watch.

Search Engine Watch


Mary Meeker’s Report 2018: the internet trends to watch out for

June 2, 2018 No Comments

All the latest trends are part of Mary Meeker’s Internet Trends report every year and we couldn’t ignore the changes digital in media usage, mobile consumption, voice search and all the innovations that change our lives.

Here’s an overview of the stats that caught our attention.

Increasing digital media usage

There has been a growth of 4% in the digital media usage, reaching 5.9 hours per day. Mobile digital media usage as reached 3.3 hours, while the desktop usage has slightly decreased in 2.1 hours per day. Despite the growth of mobile media consumption, we still see a stable use of other devices, while desktop usage is still present.

This stat can be useful for brands and publishers who try to understand their audience and how the rising mobile consumption can affect their next campaigns.

How innovation drives product improvements

Innovation takes place in many forms and trends and the most interesting stats have to do with the rise of messaging, voice search and video.

According to Mary Meeker’s Report, messaging is expanding and we’ve already noticed the increased number of monthly active users among all the popular platforms. Messaging platforms become more useful every day for users and brands are already exploring the best ways to include them in their digital strategies.

Mobile adoption keeps increasing for video usage and there is no prediction that this growth will end soon. As mobile consumption increases, more users are watching video content through their phones. This makes more companies evaluate their existing marketing strategies and how their publishing habits can adjust to this trend.

Voice services have seen an impressive growth with Amazon Echo reaching an impressive adoption rate. Except for the usage, there has also been an improvement in the service and the skills, which justifies the rise in sales. As voice technology matures, more consumers are ready to try it out. Its improved accuracy makes it more appealing and the growth from one year to another proves this trend that becomes mainstream.

Product discovery and search

Search has become an important part of the process of discovering a new product. Amazon seems to be the first option when it comes to product discovery, but search engines seem to come second at a percentage of 36%. This serves as a great reminder of the power of SEO for e-commerce businesses and how search can lead to consideration and sales.

Amazon may be the primary choice for product finding, but we cannot ignore how SEO can play a critical role in affecting consumers’ decisions for their next purchases.

An interesting journey is presented in the slide below, showing how the process of product finding takes place through search. An organic search can help a user move into a paid search to find the right product. This can move to Google Shopping and Product Listing Ads and the journey is complete with a shopping action.

This is a great visual representation which reminds us of the role SEO and PPC can hold in a digital strategy that seeks for increased sales.

  

Social media contributing to product discovery

Another interesting observation has to do with the role of social media in product discovery. Facebook, Instagram and also Pinterest can play a key role in the stage of awareness and consideration. Brands can involve social media in their funnel to help move users in their next stages that lead to a sale.

What’s important to understand is that a conversion cannot be achieved without the crucial previous stages, starting from the awareness and, moving to consideration before the actual purchase. Thus, every channel, including social media, can play a key role in a multi-channel world.

The rise of Internet advertising spend

There has been a growth of 21% in the Internet advertising spend in the US with a growing allocation of the budget going to mobile ads.

As mobile usage increases, advertisers adjust their strategies to reach their audience. We are expecting an even bigger budget on mobile advertising within the next years, although it’s still important to create ads for different devices.

The rise of e-commerce related advertising revenue

A closer focus at the advertising spend shows a growth of the advertising revenue for Google, Amazon and Facebook. This growth is related to the rise of e-commerce and how it is combined with ads to increase the sales.

Google saw a 3x increase of engagement with its focus on mobile product listings, while Amazon noted a 42% YoY increase in its advertising revenue.

Although the advertising spend is split between the big players in the industry there is still an indication that more advertisers are willing to invest in e-commerce growth to maintain a viable business.


The rise of data-driven personalization in search

One of the most important changes in search the last few years has to do with the increase of personalization. The more data search engines access, the higher the chances of successful personalization. The key to success, in this case, is the effective combination of data and UX to provide the best search results.

People seek relevant and fast answers to all their questions, while proximity is also an important matter for them. Thus, there has been a query growth of 900% from 2015 to 2017 to the results that include ‘near me’ as more users search for local results. This also means that local marketing and local businesses can benefit from this trend, which highlights another big trend in marketing. There’s no need anymore to create generalized content as personalization and local marketing can lead to more successful results.

What’s next?

As innovation brings more exciting opportunities, marketers and advertisers are facing the challenge of keeping up with the trends. The stats above indicate:

  • A growing mobile usage
  • The rise of voice services
  • The domination of video content
  • The stable trend of messaging
  • The use of search for product discovery
  • The explosive growth of personalized search queries.

All these observations can be really helpful, especially when your team is ready to look ahead to plan the strategy and the upcoming campaigns. Any of these trends can bring a business closer to its customers, provided that it embraces its potential in the most relevant way.

Search Engine Watch


20 takeaways from Meeker’s 294-slide Internet Trends report

May 31, 2018 No Comments

This is a must-read for understanding the tech industry. We’ve distilled famous investor Mary Meeker’s annual Internet Trends report down from its massive 294 slides of stats and charts to just the most important insights. Click or scroll through to learn what’s up with internet growth, screen addiction, e-commerce, Amazon versus Alibaba, tech investment and artificial intelligence.


Social – TechCrunch


Trends and Predictions for Online Advertising in 2018

January 9, 2018 No Comments

In this new webinar panel, Larry Kim, Rand Fishkin and Cassie Oumedian will discuss where they see the industry heading in 2018, and what the future holds for social, display, search, content marketing and more!

Read more at PPCHero.com
PPC Hero



Friday Round-Up: Twitter video ads, top trends and more

January 19, 2017 No Comments

Twitter Ad SampleHello Friday followers, it’s time for another round-up of stories that caught my eye but didn’t make it into a post. I’m going to begin with some potentially annoying news from my favorite social media network, Twitter.

AdWeek says Twitter is getting ready to launch an unusual version of autoplay for Twitter video ads. Like Facebook, the video will begin playing without sound but instead of playing the actual video, Twitter is going to play a 6 second preview. This could be the first 6 seconds of the full ad but it doesn’t have to be. And if you think you can’t grab people’s attention in six seconds, just watch this Vine.

If you’re thinking about buying a Promoted Video slot, Twitter just put up a blog post with suggestions on how to get the best return on your investment.

Top Trends

For those who like to ride the trending bandwagons, here are a couple of links to check out.

Think Google just published an infographic called Witness the Fitness. Here we learn that Bostonians are in to running but Californians are the most fitness-obsessed.

Facebook Insights posted a chart with the most-talked about topics divided by gender and age. Here’s a sample:

Facebook hot topics

Finally, we have the “blow your mind” stat for the week:

MySpace reaches 50 million people a month.

Really. Bet most of you didn’t even know MySpace was still a thing. Well, it is and it’s slowly transformed into a hub for young people who love music and entertainment.

Tim Vanderhook told The Wall Street Journal that the site also gets quite a bit of traffic from old users who are looking for photos to share on Facebook for Throwback Thursday.

Mr. Vanderhook says MySpace still has access to over a billion registered users globally, and over 465 million email addresses in the U.S. Sure, some of those folks haven’t been active on MySpace in years, a fact Mr. Vanderhook acknowledged. But he believes MySpace’s pool of registered data can serve as the centerpiece of a major new cross-channel marketing initiative–something Viant is referring to as The Advertising Cloud.

Keep that in mind if you haven’t deleted your account at MySpace.

Finally, we say goodbye to Google Glass as we know it. Google is pulling the plug on the Explorer program and will stop selling the device shortly so hurry and get yours before they’re all gone. Maybe, in 50 years, you’ll be able to resell it on eBay as old tech and get four times what you paid for it.

That’s it for me. Have a great weekend and I’ll see you back here on Monday.

Marketing Pilgrim – Internet News and Opinion


Social Media

The Top 7 Social Media Marketing Trends That Will Dominate 2014

October 10, 2016 No Comments

With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it’s important to look ahead to where social networking is going, and how we can get on board.

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Sheryl Connelly, Ford’s Futurist, Predicts 2014 Trends by @wonderwall7

February 13, 2014 No Comments

While at NAIAS with the Ford Blogger Experience, I had the opportunity to catch Sheryl Connelly’s presentation on the forecasted trends for 2014. Sheryl Connelly is Ford’s “Futurist”, which means it is her job to predict new trends – 3 years in advance! Sheryl had some pretty interesting ideas about what the future might hold.

Many of the trends Sheryl mentioned in the 2014 report (which can be downloaded as a PDF here) are directly applicable to internet marketing and how people use technology today.  Below are notes on some of the trends Sheryl has forecasted for 2014.
sheryl connelly 1 637x380 Sheryl Connelly, Fords Futurist, Predicts 2014 Trends

Vying For Validation

According to the report:

We are living in a world of hyper self-expression, complete with “selfies,” chronic public-journaling and other forms of digital self-expression. As authors, we have the opportunity to craft our own identity and tell the stories that are unique to us. What looks like—and perhaps started as—vanity showmanship is now a deep desire for validation…But as we smooth out the rough edges of our public self, do we gloss over our real character?

For consumers, this trend is about sharing your lifestyle and how you percieve yourself. Although Sheryl’s report says it could have positive effect and change social norms by increasing positivity, the fact remains that many people aren’t honest about themselves online.

  • 74% of Americans paint a better pic of themselves than reality
  • 62% feel better about themselves when people react positively to what they post online

Statusphere

The report states:

Across the globe, there are huge differences between how “old money” and “new money” narrate their place in society— and with it, marked shifts in the ways in which we express our wealth, status, and influence…In developed markets, displays of wealth were once regarded with admiration and aspiration. Today, post-recession, conspicuous displays of wealth are frowned upon— and there is a growing contingent of educated youth who see material ownership as an unnecessary burden when it comes to enjoying life. Access is a powerful, if also subtle, manifestation of status—so too is the luxury of time in an increasingly demanding world: How we choose to spend our time can be even more important than how we spend our money.

How people show their own status, as well as react to others’ has a big impact on the social media conversations that take place. However, there has been a change in how people show their wealth. For instance, 86% of those surveyed say amount of money isn’t important, it’s what you do with the money you have. In addition, 56% of those surveyed in the United States say displays of wealth are tasteless, versus 90% in Japan.

Other highlights from the presentation included:

  • Consumers like purchasing from the manufacturer directly
  • We are experiencing the counter-trend of FOMO (fear of missing out). Now it is JOMO – the joy of missing out
  • Micro Moments: where we actively do small tasks so we have more free time later, like texting ourselves a grocery list in between meetings
  • Myth of multitasking: only 2% are effective, for the rest, it does more harm than good. A study said you lose 10 points in your IQ when multitasking.
  • Voicemail is now being translated into text to sort easily: this trend and dependence toward voice services will continue in the future

Ford is attempting to capitalize on the voice trend with Ford Sync and AppLink, which allows the driver to read texts or play playlists on their phone through voice command.

Overall, the trends report and presentation was very informative about the state of digital and social trends in the coming year. One question Sheryl brought up at the end of the presentation has stuck with me: “In the future, will it be that only the affluent are able to leave their phone at home? The Average Joe now uses their phone at all times to stay competitive.” Quite a change from years past when owning a cell phone was a status symbol!


social-media-evolve

2014 Social Media Tricks, Tools & Trends

January 3, 2014 No Comments

When it comes to covering the news, getting the visual word out, and capturing the ROI moment, social media proved itself as an influencer in paid, earned, owned, and even traditional media.

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