Earlier this year, WordPress.com introduced an easier way to post your Twitter threads, also known as tweetstorms, to your blog with the introduction of the “unroll” option for Twitter embeds. Today, the company is addressing the flip side of tweetstorm publication — it’s making it possible to turn your existing WordPress blog post into a tweetstorm with just a couple of clicks.
The new feature will allow you to tweet out every word of your post, as well as the accompanying images and videos, the company says. These will be automatically inserted into the thread where they belong alongside your text.
To use the tweetstorm feature, a WordPress user will first click on the Jetpack icon on the top right of the page, then connect their Twitter account to their WordPress site, if that hadn’t been done already.
The option also supports multiple Twitter accounts, if you want to post your tweetstorms in several places.
Once Twitter is connected, you’ll select the account or accounts where you want to tweet, then choose the newly added option to share the post as a Twitter thread instead of a single post with a link.
In the box provided, you’ll write an introductory message for your tweetstorm, so Twitter users will know what your Twitter thread will be discussing.
When you then click on the “publish” button, the blog post will be shared as a tweetstorm automatically.
The feature was also designed with a few thoughtful touches to make the tweetstorm feel more natural, as if it had been written directly on Twitter.
For starters, WordPress says it will pay attention to the blog post’s formatting in order to determine where to separate the tweets. Instead of packing the first tweet with as many words as possible, it places the break at the end of the first sentence, for example. When a paragraph is too long for a single tweet, it’s automatically split out into as many tweets as needed, instead of being cut off. A list block, meanwhile, will be formatted as a list on Twitter.
To help writers craft a blog post that will work as a tweetstorm, you can choose to view where the tweets will be split in the social preview feature. This allows WordPress users to better shape the post to fit Twitter’s character limit as they write.
At the end of the published tweetstorm, Twitter followers will be able to click a link to read the post on the WordPress site.
This addresses a common complaint with Twitter threads. While it’s useful to have longer thoughts posted to social media for attention, reading through paragraphs of content directly on Twitter can be difficult. But as tweetstroms grew in popularity, tools to solve this problem emerged. The most popular is a Twitter bot called @ThreadReaderApp, which lets users read a thread in a long-form format by mentioning the account by name within the thread along with the keyword “unroll.”
With the launch of the new WordPress feature, however, Twitter users won’t have to turn to third-party utilities — they can just click through on the link provided to read the content as a blog post. This, in turn, could help turn Twitter followers into blog subscribers, allowing the WordPress writer to increase their overall reach.
WordPress’ plans to introduce the tweetstorm feature had been announced last month as coming in the Jetpack 9.0 release, arriving in early October.
The feature is now publicly available, the company says.
- Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement.
- To efficiently collect client reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms.
- Negative customer feedback is especially precious as, if handled properly, it helps businesses grow and offer better service.
- Social media can help you build a positive brand image, you just need to engage with people mentioning your brand and start building relationships with influential figures in your field.
Businesses tend to think that it’s better to get no reviews than to get bad ones. We at SE Ranking, have an opposing view – for us, customer feedback is always a blessing, be it positive or negative. We have developed a system of collecting, processing, and responding to user reviews that is beneficial both for us and our customers.
Over the years, we’ve built an engaged and motivated community of clients who help us shape our product. They are not just people who happen to use our platform, but also our consultants, partners, and friends who know that their feedback is always appreciated.
I’m Maria Kazakova, reputation manager at SE Ranking, and in this article, I’ll share our experience of gathering user feedback and using it for the product’s sake. The guide will be especially useful for SaaS products.
How to encourage users to share their feedback through different channels
Leaving reviews takes time, so normally users don’t rush to your contact us page or review platforms unless they had a remarkably positive or exceptionally poor experience. Our task as a business is to provide users with opportunities to easily share their feedback across different channels. This is how we do it at SE Ranking.
1. On-site communication
We have a live chat widget on our website, where users can ask their questions and get assistance at any time. The chat is available for both our website visitors and customers with the only difference: our clients are asked to rate their experience on a three-point scale when the chat ends. Then our customer success team works with every feedback approaching both happy and disappointed clients.
When the feedback is negative, our agents’ task is to figure out what went wrong and how we can solve the problem. If the client is happy, we ask them to review our product on a third-party platform. In most cases, they won’t leave a review straight away but will agree to write one sometime later. We add such customers to the list of potential reviewers and later send them a follow-up email once again asking them to leave a review.
What helps us streamline the whole process is our customer communication software by HelpCrunch. It automatically sends the rate-us chat message I mentioned earlier, it keeps all the chat histories, so we can analyze them when necessary. Finally, it provides us with statistics on the number of highly and poorly-rated chats.
Needless, to say that we strive to keep our satisfaction rate high. Our customer success team’s KPI is getting 98% of positive feedback, and they do their best to deliver outstanding service and reach this goal.
2. Net promoter score survey
SE Ranking users who have no reason to contact our customer service also get a chance to share their feedback. After using SE Ranking for a few weeks every customer is asked to rate their experience on a scale of 1-10 – a window with a survey pops up after a user signs in to the platform.
If the client is not ready to rate us immediately, they can close the window and get back to the survey at any time by clicking the ‘Rate us” button. It is accessible across the platform and only disappears when a user completes the survey. At the same time, we made the button absolutely unintrusive so that users could keep using the platform without any inconvenience.
Once a user rates their experience, another window pops up inviting them to leave detailed feedback on how we can further improve our product. Just like with feedbacks we get via chat, we contact every unhappy customer to learn what we can do to provide them with a better experience. Customers who gave us a nine or a ten automatically get an email with a request to review our platform on G2.
Every year before Christmas holidays we ask our users to make a wish—tell us which new features they want us to add to the platform in the year that comes.
We get hundreds of wishes from our customers all over the world which we then carefully analyze. Many customers actually ask for the same things, so we group all the similar ideas and forward them to our CTO who decides which suggestions to take on. And once we have a clear plan to follow, sometime around January we share all the details with our customers committing to fulfill the wishes that made it to our roadmap.
Such an approach is a win-win strategy because through wishes we get to understand what our clients lack the most and users can help us transform the platform in a way that speaks to their needs. We get lots of encouraging comments from users whose wishes were included in our roadmap. These users keep track of our updates become a part of what we call “customer development”—testing new features together with our clients.
For example, last year we implemented the new reporting system. Interested customers were granted early access to the test version of the new tool. We asked them to share their suggestions and report any possible bugs, and once we polished the tool and followed the customer’s most relevant recommendations, the new version replaced the old one.
4. Review platforms
Often, review platforms are considered to be the most important channel of user feedback. For us, it’s rather secondary. Before users leave comments elsewhere they most like have already shared their opinion with us through live chat, surveys, emails, or wishes.
However, reviews on third-party platforms work as rumor mills—more people get to know about our product and its advantages. So, for sure, it’s important to keep an eye on the reviews across different platforms and encourage loyal customers to share their feedback.
Keeping track of the reviews
We at SE Ranking monitor over 20 websites where people can write reviews about us. We realize that users can leave reviews at any time with no push from our end. So, even though monitoring all these platforms is a bit time-consuming, we still want to be sure not a single review goes unnoticed.
My recommendation is to pay special attention to Google reviews. They are a part of a company’s Google My Business profile. It can be seen when the business is searched for on Google Maps, but also often makes its way to the brand SERP as a panel to the right of the blue links. For brick and mortar businesses, Google reviews is the primary platform for working with customer feedback. As we are a SaaS product, Google reviews are not as important for us. However, it’s crucial to monitor and answer reviews and questions on Google, so users won’t get a feeling that you ignore your clients.
Also, keep a close eye on Trustpilot. It is one of the review platforms whose little stars are likely to appear in your brand SERP.
The good and, at the same time, the bad thing about Trustpilot is that there’s no moderation procedure. Nobody checks where the reviews come from, so anybody can write anything about your product here including sneaky competitors trying to manipulate your rating. On the other hand, users find it easy to leave feedback here, so you may get plenty of “organic” reviews.
Encouraging users to leave reviews
When asking your users to share their feedback, you can’t embrace every platform where your business has a profile. To get tangible results, you have to choose one platform to focus on along with one or two supplementary review websites.
Important note: Don’t offer users to leave a review on several platforms at once. If you ask them to “write a review on G2, Capterra, Trustpilot, or Google”, you’ll probably get none. Pick one platform to focus on (we’ve chosen G2). Over time, you can approach the same users and ask them to leave another review on a different platform (on Capterra in our case).
Just like Trustpilot, G2, and Capterra ratings often make their way to the brand SERPs. But the reason that made us choose these two platforms is their excellent reputation.
Unlike Trustpilot, G2 has a complex moderation system in place: every profile needs to be validated and it takes up to a week for a review to be approved and published. To leave a review a user has to spend up to 40 minutes answering 30 questions and sharing detailed feedback. Naturally, such a complex process puts off some customers but this is what makes every review so valuable and the platform so reputable.
So how one can convince clients to review their product on G2?
- First of all, provide a service that is worth talking about.
- Second, use both manual and automated ways of collecting reviews.
I’ve already mentioned how we collect reviews automatically—we target users who shared their feedback in the live chat or through the NPS survey. If a user is happy with your product, or if they were unhappy with it but you solved their problems, they will most likely be up for writing a review for you. Besides, we collect reviews manually by emailing our most loyal customers.
Such an approach has proved efficient as we’ve managed to collect over 500 G2 reviews. Thanks to the amazing feedback of our happy customers, SE Ranking was named the second-best SEO Software among 66 other tools listed. Besides, we were listed among the 50 best software solutions in line with HubSpot, Zoom, and Grammarly.
The big advantage of G2 is that it asks users whether we can use their review elsewhere. This means that we can use G2 reviews on our website without spending time on gathering new ones.
Capterra is another reputable review platform that also has a complex moderation procedure. Among others, they verify the reviewer’s identity, check if they are in any way affiliated with the product or on the contrary work for the competitors. For this platform, we only encourage users to leave a review manually. For example, if a user has already shared their feedback on G2 Crowd, we ask them to share one on Capterra as well. Naturally, some users review us on Capterra out of their own initiative.
How we work with negative feedback
We insist that negative reviews are very important for brand self-reflection.
Most of the time, users write such reviews on the spur of the moment, after having a short unpleasant episode with your product or your staff.
However, sometimes, even a loyal customer with long-lasting relationships with you can still be unsatisfied with some aspects of your work. Negative feedback from such clients shows that you’ve been doing something wrong systematically, so they should be treated as a signal to start fixing things up immediately.
It also happens that users rate you badly by mistake. A misclick can result in a negative review—an actual case we had with our NPS survey.
In any case, you should reach out to the clients, figure out what the problem was, and make things right.
- First, thank them for sharing their feedback and letting you know that something was off.
- Second, say that whatever is the reason for their negative impression, you are sorry for that and ready to make up for it.
- Third, try to figure out what exactly went wrong and how you can help to remedy the situation. At this stage, we can offer our users a demo session, extended trial access, or a prolonged subscription.
- Finally, if you solved the problem and you feel that the user is happy with your efforts, ask them to change the review.
You shouldn’t really care too much about the bad review themselves, but you should feel concerned about providing poor service. Your task here is to do your best to turn the negative experience a user had with your brand into a positive one.
How to build your reputation through monitoring mentions and working with influencers
In addition to internal feedback and review on third-party platforms, we also track our brand mentions as they have a tremendous impact on business online reputation.
Social media brand mentions
People often use social media to share their experiences and exchange recommendations, so we track all social media mentions of our brand to be able to engage with our audience. It helps us build a positive image in social networks.
We have configured Awario to send daily notifications to our “Brand mentions Chat”. Our outreach managers and customer success team try to respond to every post either offering a solution to a problem or simply leaving a thank-you message.
We have Facebook, Twitter, and LinkedIn public pages that people tag when mentioning us.
On top of that, we have a special private community on Facebook, where our users seek advice and share their feedback about our tools and marketing activities. We go through every message, and depending on the nature of a post, it can be answered by our support managers, SMM specialists, content, or tech team members.
Working with influencers
Every now and then SEO specialists and marketers publish reviews of our platform.
Such reviews are especially valuable for two reasons. First, as they are written by the experts in our field such reviews can give us precious insights into the capabilities of our tools. On the other hand, these professionals usually have an audience of people working in the same industry. So, if an influencer recommends our service, lots of potential customers get to know about our platform.
Expert reviews come in all shapes and sizes: blog articles, YouTube videos, social media posts, and other forms of content. We tend to share them on our social pages—provided that they are positive :). We also normally reward reviewers with discounts, presents, or by promoting their blogs to our community.
Most of the reviews come organically, however, it’s always a good idea to boost this process.
To find influencers who could review SE Ranking we use two approaches:
- We find experts with a large following among our clients and ask them to review the platform;
- We find influencers in the field of SEO, offer them an extended trial, run a demo and guide them around our platform. Then, we ask them to share their opinion about the platform.
If you are a happy customer of any business, leave a review
I’d like to round up this post by addressing the clients of any businesses.
Choose to be an active, contributing client.
Reach out to the support team of the company that you have any trouble with. Don’t hesitate to complain—it helps businesses get better.
If there are some online services or products you use daily—share your feedback through any channel you find convenient. Your review can be a decisive factor for someone trying to make the right choice.
We at SE Ranking are thankful for every review and mention from our clients, as we strongly believe that review culture is a driving force that helps businesses grow and provide an outstanding user experience.
Maria Kazakova is the Reputation Manager at SE Ranking.
The post How to turn your customer feedback into a driving force for your product appeared first on Search Engine Watch.
Facebook today is launching a new feature called “Quiet Mode” that will allow you to minimize distractions by muting the app’s push notifications for a time frame you specify. The company announced the change as an update on its COVID Newsroom post, describing it as a way for users to set boundaries around how they spend their time on Facebook as they adjust to new routines and to working from home during the COVID-19 pandemic.
According to Facebook, you can either turn on or off Quiet Mode as needed or you can schedule to it run automatically at designated times. For example, if you work from home from 9 AM to 5 PM, you could set Quiet Mode to automatically run during your workday to reduce your temptation to waste time in the app.
If you try to launch Facebook during Quiet Mode, the app will remind you that you’ve set this time aside with the goal of limiting your time in the app, the company explains.
The controls for Quiet Mode will be found in a new section on Facebook where you can view other data about your time spent on Facebook’s platform. Here, you’ll be able to browse charts that show you the time you’ve spent on Facebook on a daily basis, a comparison of your daytime versus nighttime use, and another chart that lets you see how many times you opened the Facebook app each day.
Facebook introduced its first “time spent” charts back in 2018, but their appearance has changed to better match the style of this new “Your Time on Facebook” section, rolling out today. Facebook has also now added more analysis, including new week-over-week trends, the time of day charges, and the chart displaying the number of visits.
In addition, this section will include an option to enable a weekly report that will let you know how you’re managing your time. It will also link to the Activity Log of your own interactions across Facebook, including your reactions, comments and posts. And it will link out to other features that were previously buried in the Settings, including your News Feed Preferences and Notification Settings.
The former is where you designate which people you see first on your News Feed, which to Snooze, which to Unfollow and so on. The Notification Settings section, meanwhile, lets you turn on or off the push notifications and emails for specific updates from Facebook, like new comments, friend requests, tags, birthdays and more.
These aren’t new features, but they’ve been relocated here to make the new section more of a one-stop-shop for managing your time on Facebook.
Today’s changes are the latest in a series of efforts Facebook has made in recent years focused on users’ “digital well-being.”
The digital well-being movement pushes forward the idea that our smartphones and applications weren’t built with the mental health needs of their users in mind, but were rather designed to maximize the time we spend staring at screens. Users, having become aware of the addictiveness of our mobile devices, began to feel more negatively about screen time and their time-wasting apps.
Fearing backlash, tech companies — including Facebook, as well as the OS makers, Google and Apple — introduced more digital well-being features into their platforms. This includes the now built-in screen time controls that allow users to track and limit their time spent on phones and even the time spent in individual apps, like Facebook.
One iOS feature, in particular, may have posed a particular threat to Facebook: a new option introduced in iOS 12 that allowed users to more easily turn off app notifications right from the push notification itself. Apple even demoed how this could be used to silence Facebook’s notifications easily — an effort to redirect this growing negative user sentiment to specific apps on its iOS platform, rather than toward the platform that allowed apps to spam users with alerts in the first place.
Facebook’s response to this iOS feature, belatedly, is today’s launch of Quiet Mode. Instead of having its app notifications turned off entirely from the home screen of an iPhone, the option gives Facebook users more nuanced control. But it also means that Facebook retains permission to push its notifications during the hours Quiet Mode doesn’t run.
Facebook is testing a new “Your Time on Facebook”
– Quiet Mode for a specific amount of time
– Scheduled Quiet Mode
— Jane Manchun Wong (@wongmjane) March 16, 2020
Facebook confirms Quiet Mode was in testing with a small percentage of Facebook users prior to today’s launch. It’s the same feature that reverse engineer Jane Manchun Wong had spotted in March, in fact.
The feature is now rolling out to more people globally on iOS and will continue to do so over the next month or so, Facebook says. The rollout on Android will begin with testing in May and a broader release in June.
In this new, short video on Hero Academy, the Senior Manager of Global Engagement and popular industry speaker , Purna Virji, will lay out a 3 step process that will help you come up with copy that will better resonate with your audiences and thus, be more effective for your campaigns.
Read more at PPCHero.com
The day of reckoning for the “flexible office space as a startup” is coming, and it’s coming up fast. WeWork’s IPO filing has fired the starting gun on the race to become the game-changer both in the future of property and real estate but also the future of how we live and work. As Churchill once said, “we shape our buildings and afterwards our buildings shape us.”
Until recently, WeWork was the ruler by which other flexible-space startups were measured, but questions are now being asked if it deserves its valuation. The profitable IWG plc, formerly Regus, has been a business providing serviced offices, virtual offices, meeting rooms and the rest, for years, and yet WeWork is valued by 10 times more.
That’s not to mention how it exposes landlords to $ 40 billion in rent commitments, something which a few of them are starting to feel rather nervous about.
Some analysts even say WeWork’s IPO is a “masterpiece of obfuscation.”
A security researcher has demonstrated how to force everyday commercial speakers to emit harmful sounds.
Feed: All Latest
News flash: a lead is not a lead.
Read more at PPCHero.com
As a data expert, you know that most great ideas don’t strike like a bolt of lightning. They start with something slower: simple curiosity. They grow from “what if” to the seeds of an idea and, if you’re lucky, into some big next steps.
Many people on your team might also have these “what if” ideas too. For example, maybe they’ve got an insight about how to optimize your marketing plans and drive better results. But they might need a little nudge to turn those ideas into something bigger. For your organization to consistently get from insight to action, it’s important to give people at all levels the skills and training they need to explore their hunches using data. After all, you never know where your company’s next great idea might come from.
Here are three ways you can spread your data expertise to others, helping people beyond just a small team of go-to analytics experts.
1. Make training a priority
By analyzing the data that drives your business, anyone on your team can uncover how, when, and where consumers interact with your brand. That helps spread a deeper understanding of the customer journey throughout your organization. But to get there, you’ll need support to make data and analytics a priority — from the top down. In a recent study conducted by Google and Econsultancy, nearly two-thirds of leading organizations said that their executives treat data-driven insights as more valuable than gut instinct.1
One way to have an impact? Help executives create a training plan by determining what your team needs to know in order to analyze the data they’ve collected. By identifying the gaps between what they already know and what they still need to learn, you’ll have the insights you need to provide your team with the right level of training. Once you run a training session, record it and keep it online for later use, and share it with anyone who couldn’t make the meeting.
2. Share your success
If you’re a go-to data expert on your team, sharing your success is one of the most powerful tools you have to spread data literacy. Look for time to recap the results of a recent A/B test and show your team members how you achieved results. That will get them excited about what they can do with data. Also, don’t be shy — at every opportunity, recognize and reward others you see using data effectively. This helps build enthusiasm. Finally, use your knowledge and demonstrate proven business results to communicate what data can do.
As an analyst, you may even want to start thinking of your role in a new light. Analysts don’t just pull reports — they weave data narratives and interpret how data influences business results. That brings data to life and shows its value to the whole team. By sharing openly, you’ll give colleagues the tools they need to answer burning questions or dig deeper into their own hypotheses.
Looking for more ways to turn everyone one your team into a data-savvy marketer? We put together an infographic with 5 key steps to help get you there.
3. Work together across teams
While it might be tempting to use your data powers to make your own team shine, data is actually better when it’s used across teams. In fact, marketing leaders are 1.6X as likely as their mainstream counterparts to strongly agree that open access to data leads to higher business performance.2
You can take it one step further. Use your expertise to create and share easy-to-understand data reports outside your team. It’s a great way to help beginners make sense of recommendations and insights, and to get an idea for productive ways to use them.
When sharing your data, make sure it’s organized and easy for all teams to access and understand. Include clear definitions and common metrics so that everyone is on the same page. To go above and beyond, tailor insights specifically for different teams. That way they can get a deeper understanding of the report’s value. And don’t forget to consider the ways in which you deliver the data — every team has its own preferred channels for communicating.
Finally, don’t stop reaching out once you’ve worked to break down data silos in your company. It takes continued, active steps to keep data flowing across an organization.
With training in data analytics, every member of your team can support big ideas with real data. That helps ensure those ideas are taken seriously. And, in turn, it encourages your team to continue bringing new, diverse points of view to the table.
For more tips on sharing data expertise across your company, check out our Data-Driven Marketer’s Strategic Playbook.
1-2 Econsultancy/Google, “The Customer Experience is Written in Data”, May 2017, U.S. (n=677 marketing and measurement executives at companies with over $ 250M in revenues, primarily in North America; n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample), May 2017
Posted by Matt Earp, Content Marketing Strategist, Google Analytics team
When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to social media.
Five by Five, a marketing communications firm that specializes in product launches, polled more than 700 marketers in these countries and found that nearly three-quarters (74%) of them consider social media to be the highest-priority medium to promote new products.
Sales promotions and email were the second and third most popular launch marketing medium, respectively.
According to Five by Five creative director Martin Flavin:
“Social media has become the most important way to generate buzz for new products and services before they appear. Shareable content and social engagement allow brands to create a groundswell of pre-launch interest in a way no other channel can match.”
Social media is now more popular a launch marketing medium than PR/press, television and direct mail.
Is social enough?
According to Five by Five, social’s popularity is also based on the fact that it’s a readily accessible medium that marketers can turn to in a pinch, which is increasingly important given that products are being conceived, built and launched much more rapidly than ever before.
In fact, two-thirds of the marketers the firm surveyed indicated that they usually have no more than six months to prep a new product launch, which can make it more difficult to execute launch strategies that rely on mediums that aren’t as accessible.
But social isn’t necessarily a perfect medium. Despite its accessibility, it can be very difficult for marketers to cut through the clutter on the most popular social channels, and attracting attention is only likely to become more difficult as marketers put the bulk of their eggs in the social media basket.
For those that are able to attract an audience and generate buzz for a new product, that buzz can also be short-lived thanks to the speed with which the social media world moves, so marketers shouldn’t expect social buzz to sustain a new product.
Instead, they’ll need to plan for a relatively quick transition to post-launch marketing, which will usually include marketing mediums other than social, including search, which as PR Week’s Robert Smith notes, has been called a more powerful medium than social by WPP chief Sir Martin Sorrell.
Do you write content and never see it on page one in search results? Find less competitive keyword opportunities so you can finally win at Google!
The post How to Find Epic Keyword Opportunities That Turn Into Easy SERP Wins by @josephhhoward appeared first on Search Engine Journal.
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