The company will hold a media event Tuesday to announce the debut of Apple-made silicon in its computers.
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The game envisions a near future full of techno-dystopian surveillance, but it doesn’t have much to say about the people it affects.
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Facebook’s video destination, Facebook Watch, is introducing a new feature called “Your Topics” that will allow you to tailor its feed to include more of the content you want to see. Currently, Facebook leverages its existing understanding of each viewer’s interests to personalize the Watch Feed. Topics, however, will allow users to more explicitly tell Facebook what sort of things they like by exploring and subscribing to various content categories.
The feature has been quietly rolling out to Facebook users in recent days, and now some portion of the user base already has the feature in their own Facebook app.
Among the first to notice the new addition was Twitter user @whimchic, who regularly spots updates and changes to mobile applications before they’re made public.
— whimchic (@whimchic) August 31, 2020
They were alerted to the feature through a pop-up within Watch on the Facebook mobile app, we’re told. Here, a message explained that Facebook will now focus on showing more of the videos related to the #Topics you follow.
“Due to the many different ways your Watch feed is determined and how videos get categorized, you may see videos in your Watch feed that you aren’t interested in,” the message also warned. “Some videos related to the #Topics or Pages you follow may not appear in your Watch feed,” it noted.
If you have the feature, you can access it for yourself by clicking on the Profile icon in the Facebook Watch tab on mobile, then clicking on the link to “Your Topics” to browse the available categories.
The subcategories which you can actually follow or unfollow are grouped underneath broader category pages, like Animals, Art & Design, Books, Business, Education, Fashion & Style, Food, Games, History & Philosophy, Home & Garden, Music, Performing Arts, Science & Tech, Sports, Travel & Leisure, TV & Movies and Transportation.
However, you can’t follow these high-level categories themselves — you have to click inside them to follow the individual topics. These can be very specific. For example, within Animals, you could follow #EndangeredSpecies or #GoldenRetrievers. Within Travel & Leisure, you could follow #TravelOceania or #WinterActivities. And so on.
But the subcategory listings are not comprehensive. Upon testing the feature within the Facebook app on my iPhone, a search for many other possible topics yielded no results. (What, no #Corgi videos?!) This, of course, could change in time as the feature is expanded.
Once you follow a topic, a message will confirm your choice and then the topic will appear under “Topics You Follow” in the Your Topics section of Facebook Watch.
From here, you can choose to unfollow the topic later if you decide you want to see less of it in your feed. And if you want to watch only videos from a given topic, you can tap the topic to delve into a customized feed.
— whimchic (@whimchic) September 1, 2020
The feature is now one of several ways users can personalize and filter their broader Facebook Watch feed.
You can also filter the feed by Live, Music, Following, Shows, Gaming and more, by tapping on the buttons at the top of the screen or from the What’s on Watch category picker that shows up as you scroll further down the Watch Feed.
Facebook also adds groupings like its editorially curated “Get Caught Up” section with videos from paid partners, or those groupings that are more algorithmically sorted, like the one with videos that got the most “HaHa’s” or “Loves” this week, or those that are popular with friends.
The new feature could make Facebook Watch more competitive with YouTube, where there’s historically been a heavier focus on connecting users with individual channels to subscribe to. But YouTube has also embraced Topics in its own way, with broad categories like “Gaming” and “Fashion & Beauty” that are now a part of its main navigation. And it puts personalized topics at the top of the home page directing signed-in users to categories of videos they tend to watch.
Twitter, of course, has its own Topics feature, too, which showcases top tweets that match a particular interest. These may or may not contain videos, however.
Reached for comment, a Facebook spokesperson confirmed the addition of Topics, saying “we’re working on more ways to connect people with videos that match their interests.” No further details were provided.
Ever hear the expression, “every master was once a disaster?” Now apply that to developing a well-crafted pitch. It takes practice and honest feedback to make a masterful pitch, and that’s exactly what you’ll get when you participate in our next Pitchers & Pitches. It’s 50 percent competition, 50 percent masterclass and 100 percent free.
Join us tomorrow, August 13, at 4 p.m. ET / 1 p.m. PT as five randomly chosen Digital Startup Alley exhibitors present their rapid-fire pitches to a panel of TC editors and expert VCs. (take a peek at this session’s competitors and judges below).
Get ready to take notes, ask questions — this is an interactive educational event — and apply what you learn to pump up your own 60-second pitch. Here’s another reason to pay close attention to the live pitches; the viewing audience decides which founder throws the best pitch. It’s a competition after all, with a prize and everything.
And it’s a pretty awesome prize if we do say so ourselves. The winner walks away with a consulting session with cela, a company that connects early-stage startups to accelerators and incubators that can help scale their businesses.
Anyone can attend Pitchers & Pitches — and learn valuable tips in the process — but only companies exhibiting in Digital Startup Alley at Disrupt 2020 can compete. If you’d like a shot at competing in our next Pitchers & Pitches event on September 2, purchase a Disrupt Digital Startup Alley Package. You’ll be ready to exhibit and pitch your startup genius to thousands of disrupt attendees from around the world.
Attending Pitchers & Pitches also gives you time to check out the new virtual Disrupt platform before it goes live in September, meet and video network with other P&P attendees and connect with the five pitching founders in their virtual booth in the startup expo.
It’s time to name names — judges are standing by to give their best feedback for this session. The panel consists of two TechCrunch editors — Zack Whittaker and Natasha Mascarhenas and two leading VCs — Sydney Thomas and Curtis Rodgers. When it comes to pitches, this group’s heard ‘em all — the good, the bad and the ugly. Follow their advice and you might just make it into the first category.
And here are the five startups ready to wring every advantage out of tomorrow’s competition.
Register here for the next Pitchers & Pitches — tomorrow, August 13 at 4 p.m. ET / 1 p.m. PT. Learn to master your pitch and get ready to make the most of all the opportunities you’ll find at Disrupt 2020.
Is your company interested in sponsoring or exhibiting at Disrupt 2020? Contact our sponsorship sales team by filling out this form.
Which smartwatch should you buy? From the Apple Watch to the Samsung Galaxy Watch Active 2, here are our favorites.
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The unchecked digital land grab for consumers’ personal data that has been going on for more than a decade is coming to an end, and the dominoes have begun to fall when it comes to the regulation of consumer privacy and data security.
We’re witnessing the beginning of a sweeping upheaval in how companies are allowed to obtain, process, manage, use and sell consumer data, and the implications for the digital ad competitive landscape are massive.
On the backdrop of evolving privacy expectations and requirements, we’re seeing the rise of a new class of digital advertising player: consumer-facing apps and commerce platforms. These commerce companies are emerging as the most likely beneficiaries of this new regulatory privacy landscape — and we’re not just talking about e-commerce giants like Amazon.
Traditional commerce companies like eBay, Target and Walmart have publicly spoken about advertising as a major focus area for growth, but even companies like Starbucks and Uber have an edge in consumer data consent and, thus, an edge over incumbent media players in the fight for ad revenues.
Tectonic regulatory shifts
By now, most executives, investors and entrepreneurs are aware of the growing acronym soup of privacy regulation, the two most prominent ingredients being the GDPR (General Data Protection Regulation) and the CCPA (California Consumer Privacy Act).
Let’s dive into the data that PPC platforms like Bing and Google provide small businesses and identify 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results.
Read more at PPCHero.com
On Wednesday morning, the former Trump fixer will appear before the House Oversight Committee to share everything he knows about Trump’s business practices.
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Tonight an Israeli company will dispatch its spacecraft to the moon aboard a Falcon 9 rocket.
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Our full guide to streaming Super Bowl 53 for free online (and the Puppy Bowl and Kitten Bowl).
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