It’s been years since the digital marketing industry started touting “outreach” as the future of link building. The concept of actually communicating with a human being to build links has historically been overlooked.
Over the last year or two that viewpoint has slowly changed as Google’s algorithm has caught up and eliminated the easy-to-execute tactics that put outreach on the back burner.
Today the concept of outreach seems like a broken record. Every industry expert now touts outreach as the preferred form of link building.