Microsoft and Verizon Media – formerly Oath – recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks.
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Nearing the end of last year, I wrote A Step-By-Step Guide to Yahoo Gemini. The guide focused on the following main points when it comes to setting up Yahoo Gemini; What Yahoo Gemini can do for you Campaign types Creating a campaign Ad group settings Ad copy Keywords Tracking While the guide still holds true […]
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Each weekend we round up the news stories that we didn’t break or cover in depth but that still deserve your attention. The post Security News This Week: Hey, Remember That Time Hackers Breached a Billion Yahoo Accounts? appeared first on WIRED.
Though Yahoo is still having a tough time remaining relevant, we have to give them props for being internet pioneers. In the early days, the company broke records for stock prices and there wasn’t a person on the net who didn’t visit Yahoo for search, content or webmail.
But time hasn’t been good to our old friend Yahoo. Recently released Q4 reports show another decline in revenue. CEO Marissa Mayer tried to put a positive spin on it saying that the company was finally showing signs of stability. Then she pointed to the gains in mobile advertising.
“Our mobile strategy and focus has transformed Yahoo and yielded significant results. In Q4, we saw $ 254 million in mobile revenue, up 23% quarter-over-quarter. Across all of 2014, we saw gross mobile revenue of $ 1.26 billion and GAAP mobile revenue of $ 768 million”
That’s nice, but display advertising, which used to be a huge part of the business is down 4% over the same quarter last year. Oddly, they sold more ads but the lower price tag on those ads led to the decline in revenue.
Then we have Apple. When Yahoo was in its prime, Apple was a fading computer company. But everything changed when they found a way to pack your entire music library into a pocket-sized, portable player.
Now, thanks to even more miniature, mobile devices, Apple is reporting record-breaking revenue for the quarter.
The Company posted record quarterly revenue of $ 74.6 billion and record quarterly net profit of $ 18 billion, or $ 3.06 per diluted share. These results compare to revenue of $ 57.6 billion and net profit of $ 13.1 billion, or $ 2.07 per diluted share, in the year-ago quarter. Gross margin was 39.9 percent compared to 37.9 percent in the year-ago quarter. International sales accounted for 65 percent of the quarter’s revenue.
Apple sold 51 million iPhones this past quarter, breaking another record. Chief Executive Tim Cook said that’s an average of 34,000 iPhones every hour of every day in the quarter. Nice.
Apple also sold 26 million iPads and 5.5 million Macs in the quarter.
Now we have the big questions; can Apple continue breaking their own records or will some other company come out of the night to challenge them?
As for Yahoo, I think their glory days are over. The question now is simply, can they hang on and for how long?
Paid search is a great way to kick off a new website or marketing campaign, offering the ability to immediately send traffic with just a few clicks of the mouse. Pay-per-click marketing can be used to test landing pages, gauge the interest and conversion rate of an offer, or simply start generating revenue while a search engine optimization campaign is laid out and in the early stages.
Heck, some campaigns are full-on PPC and don’t even rely on SEO in order to drive traffic. In very competitive industries this is common as it makes more financial sense to develop a very strong paid search marketing effort instead. When it comes to paid search, we all tend to focus on AdWords, and while that is a great pay-per-click resource (number one, we all know!) it is time to stop treating the Yahoo! Bing Network like the red-headed stepchild.
There are several benefits to adding this neglected PPC option into a paid search campaign (this isn’t to say that Google should be abandoned at all, because that would be campaign suicide). However, there are many reasons why also allocating some of the spend to the Yahoo! Bing Network is a good idea. Take a look at this quick snapshot:
This was a quick test that was run for a few hours the other day before the weekend, and the total spend was less than $ 17. These are incredibly competitive financial keywords that sometimes cost more per click on AdWords than the total spend for this initial test. This client pays between $ 16 and $ 22 per click for these same keywords on AdWords depending on the ad position. The bid was set at a quarter to see what would come of this. Yes, a whole shiny QUARTER per click. As you can see from the screen grab above one keyword had a decent 7/10 quality score and the other was a 2/10, yet both averaged around the number 5 ad position.
There were a lot of impressions, a horrible click-through-rate, but a mind blowing 15 cent and 11 cent average cost-per-click. This little test resulted in two conversions. Now, we aren’t talking email submits or information requests. These are full-blown sales with the online shopping cart singing “cha-ching!” Each conversion is worth about $ 150 monthly for a year to this client. That is $ 3,600 in revenue from a $ 17 test. Now the ads and website can be tweaked, optimized, and further tested to get a higher ad position, CTR, more conversions…and more revenue!
There is no denying that there is search volume via Bing and Yahoo, meaning there are clicks, conversions, and revenue opportunities waiting. Take the same raw data in terms of impressions above and imagine a better CTR. It only makes sense that it would lead to more conversions and revenue, right?
There is so much opportunity, yet the Yahoo! Bing Network continues to sit in the corner saying, “Hey, look at me!”
I am not saying you will automatically get dirt cheap clicks and huge ROIs, but what I am saying is that you owe it to yourself to at least try. There is also the opportunity to test ads and websites on a smaller (and less expensive) scale, find the perfect combination that delivers a nice CTR and then migrate what has been learned over to AdWords.
It is well worth running small tests on the Yahoo! Bing Network, as the payoff can be a massive ROI and an additional traffic source for paid search. The infographic below outlines some reasons why the YBN should not be ignored. Take a look at our below infographic to learn more.
“Unless you try to do something beyond what you have already mastered, you will never grow.” – Ralph Waldo Emerson
(click image to enlarge)
Yahoo is doing more than just throwing shade at Google on Twitter today and then taking it back – the company has acquired Cloud Party, a browser-based game creation engine. In a blog post today, the Cloud Party team shared that they will be joining Yahoo after two years of operation, and that the service will shut down on February 21, 2014.
Cloud Party is the work of a founding team of MMO and console game industry vets, including Sam Thompson (formerly of Cryptic and Pandemic), Jimb Esser (also ex-Cryptic), Conor Dickinson (ex-Facebook, Tomb Raider dev and Cryptic alum) and Jered Windsheimer (Cryptic, natch). They built Cloud Party as a sort of free-form virtual world experience, similar to Second Life, but with an updated view of what an online virtual world might look like with more emphasis on user-generated 3D content.
It’s not exactly clear what the team will be working on at Yahoo, but it will definitely be games related, as Thompson notes in his farewell blog post that the Cloud Party squad is “excited to bring [its] vision and experience to a team that is as passionate about games as [they] are.”
Of course, Yahoo has a games portal of its own, but nothing quite so ambitious as a browser-based virtual world. Perhaps it’s thinking about doing something in that direction, but it’s more likely this was a small acquisition designed to bring some strong video game engineering (Cloud Party works in the browser with no plugins necessary) on board, with the ultimate aim of using that talent to fuel Yahoo’s own separate ends.
If you happen to be an existing Cloud Party user, there’s a guide provided by the startup to help you export your data. Yahoo continues its habit of picking up small startups with unique and divergent skill sets, but only time will tell if these are merely an engineering talent grab to help shore up some of Yahoo’s talent losses to more appealing firms over the past few years, or whether some of these things result in new product launches for the big purple exclamation mark.
It’s also worth noting that Yahoo acquired a gaming infrastructure startup back in May of last year. PlayerScale, the company in question, builds the bones for cross-platform gaming, and supported over 150 million players worldwide at the time of acquisition. The platform continues to operate, and is slated for updates and improvements with the help of Yahoo’s backing, according to PlayerScale’s founder Jesper Jensen. Together, PlayerScale’s backend and Cloud Party’s everything else could make for some very interesting games-related development coming out of Yahoo.
When contacted for comment, a Yahoo spokesperson provided the following statement to TechCrunch:
Yahoo has acquired Cloud Party, a company that has created a virtual 3D experience, directly in users’ browser. With Cloud Party, users can build and create a world, customize an avatar, and share easily on the web without any downloads or plug-ins. The Cloud Party team is extremely committed to user experience and to the creativity that their product released in people. We’re excited to merge their unique perspective and experience with a team that is just as passionate about gaming.
Have you ever wanted to own an elusive domain name like AV.com? What about webserver.com? Well if you’ve got the cash Yahoo is giving you the opportunity to bid on over 100 such domains in a week-long auction running from November 14th through November 21st.
Yahoo and Twitter have partnered to bring tweets directly into Yahoo homepage’s newsfeed on web and mobile, the company announced this morning. The move follows a relaunch of the front page back in February of this year. At the time, the company debuted a redesigned site with an increased emphasis on personalization, as well as a more modern design.