90% of people discover new products and brands on YouTube. It’s the 2nd largest social network with over 2 billion users and 1 billion hours of daily viewing.
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- YouTube is one of the most featured domains in Google.
- Unlike any other heavily featured sites, YouTube.com provides any brand an easy way to host a brand-owned asset for it to get featured.
- To capture more video-driven featured snippet opportunities, create a video version for each keyword-driven content asset you create.
- There are tools that make video creation quite scalable. Those include online video creators and Zoom.
- Regardless of how you create those videos, make sure there’s a meaningful (even search-optimized) voiceover as Google is using that (and the video transcripts) to generate featured snippets.
- Use traditional SEO practices to let Google discover and rank your videos. Like with regularly featured snippets, video featured snippets heavily depend on the organic rankings.
YouTube provides brands with all kinds of unique marketing opportunities, one of which is an ability to build extra organic visibility through both video carousels and featured snippets.
According to Ahrefs, YouTube.com ranks in the top five organic searches for 139,830,455 queries. Of those, it is being featured for 1,177,203 queries (as of September 2020).
[Screenshot source: Ahrefs as of September 2020]
This makes YouTube one of the most featured domains out there.
For comparison, en.wikipedia.org is being featured for 2,644,918 search queries (again, according to Ahrefs data).
Unlike Wikipedia, YouTube videos can be owned by brands. Anyone can create a YouTube video and get featured with it. This means the video creator holds full control over the message of the featured asset.
This is gold.
It is not easy to determine why YouTube is being featured so heavily:
- Are YouTube videos being featured because they tend to rank so high
- Or are YouTube videos being featured because Google has found those search queries to be best satisfied with video content
Either way, one thing we know for sure: You should be providing videos if you want to build additional brand exposure in organic search.
How to get your brand feature more through creating video content?
1. Create more videos
This one is pretty obvious but this is the fundamental step that needs to be covered.
You are welcome to go fancy and capture all relevant search results in your niche that feature videos and try to capture all those opportunities with your own videos. This strategy has the right to exist but it does have some problems:
- You are competing with existing assets that have by now accumulated all kinds of solid signals (views, backlinks, and other such factors). So don’t expect this to come easy.
- You are limiting your strategy with existing opportunities that all your competitors may be aware of. You are doomed to always be behind.
- Featured snippets are dynamic. By the time you finally have a solid asset to compete, that opportunity may no longer exist.
Instead of chasing each individual opportunity, create a more comprehensive strategy that would ensure you’ll create your own opportunities, and gradually capture all of the existing ones as well.
Put simply, turn all your text-based content into the video format.
This sounds intimidating but it is actually totally doable. I am using two tools that make the process unbelievably easy:
2. Zoom to record walkthrough and tutorials
You can record yourself explaining any process using the free version of Zoom. It may take you some time to get used to the process but going forward, you will find yourself more and more comfortable with it. After 2-3 video tutorials, a 3-minute video will take you 30 minutes to create, trust me.
[Screenshot created by the author: September 2020]
I am sure other virtual meeting solutions can work for that purpose as well:
- Nextiva offers a more robust solution that also includes live streaming
- Here’s a nice list of more options to check out
The best thing about Zoom is that it is free and offers a nice HD export of recorded videos.
3. Renderforest to turn text into videos
While Zoom may take a bit of time to get adjusted to, Renderforest provides video creation tools that take no time to figure out. It is easy-to-use and can be used to turn any article into a video.
To get an easier feel of the tool, simply grab your article subheadings and use their text-to-video option to turn those into a video:
[Screenshot source: Renderforest]
Renderforest provides templates to create whiteboard videos, explainer videos, step-by-step tutorials, and more.
Overall, of all the online video creators I’ve tried over the years, this one seems to be the easiest to adjust to. And it saves a ton of time. It costs around $ 7 a month which is also quite affordable.
4. Use meaningful well-structured distinct voice-over for your YouTube video
Now I don’t have any serious study behind this claim, so take this with a grain of salt. Based on my own experience, unless your video has a meaningful voice-over, it will not be featured.
Look at one of the examples of featured videos: There’s a text instruction in the box:
[Screenshot source: Google search as of September 2020]
This is generated from the video captions which are auto-created based on the video voice-over:
[Screenshot source: YouTube as of September 2020]
This seems to support my claim: Unless Google can find some text, it will not be so willing to feature a video.
So invest some time into creating a voice-over.
If you use Zoom, you can simply read instructions while recording your tutorial. If you are using Renderforest, you can sync your voiceover with your video. Both methods are pretty doable.
4. Optimize videos using traditional SEO
YouTube SEO is not much different from any SEO process. This article outlines the process pretty well here. Basically, all you need is:
- A keyword-optimized name of the video (which is also going to be the page title)
- A detailed video description (also use your keywords there as well). Feel free to create clickable timestamps to take viewers to particular sections of the video. These get indexed by Google as well.
More importantly, you need some links to your video. At the very least link to each video from your own site (both manually from your articles and also using some plugins which send sitewide links to your videos). This will help it rank.
This video strategy will hopefully get your brand featured more. But it will also help you create more content assets which you will be able to market on social media to boost engagement and create more traffic generating channels. Good luck!
Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com. She can be found on Twitter @seosmarty.
The post Google’s featured snippets: How to get your YouTube video featured in Google appeared first on Search Engine Watch.
YouTube has long allowed its users to test new features and products before they go live to a wider audience. But in a recent change, YouTube’s latest series of experiments are being limited to those who subscribe to the Premium tier of YouTube’s service. Currently, paid subscribers are the only ones able to test several new product features, including one that allows iOS users to watch YouTube videos directly on the home screen.
This is not the same thing as the Picture-in-Picture option that’s become available to app developers with iOS 14, to be clear. Instead, YouTube says this feature allows users who are scrolling on their YouTube home page to watch videos with the sound on while they scroll through their feed.
Two other experiments are related to search. One lets you filter topics you search for by additional languages, including Spanish, French or Portuguese. The other lets you use voice search to pull up videos when using the Chrome web browser.
None of these tests will be very lengthy, however. Two of the three new experiments wrap up on October 20, 2020 for example. The other wraps on October 27. And they’ve only been live for a few weeks.
In years past, YouTube had allowed all users to try out new features in development from a dedicated site dubbed “TestTube.” In more recent years, however, it began to use the website YouTube.com/new to direct interested users to upcoming features before they rolled out publicly. For example, when YouTube introduced its redesign in 2017, users could visit that same website to opt-in to the preview ahead of its launch.
Now, the site is being used to promote other limited-time tests.
YouTube says the option to test the features was highlighted to Premium subscribers a few weeks ago within the YouTube app. It’s also the first time that YouTube has run an experimentation program tied to the Premium service, we’re told.
Contrary to some reports, however, it does not appear that YouTube’s intention is to close off all its experiments to anyone except its paid subscribers. The company’s own help documentation, in fact, notes this limitation will only apply to “some” of its tests.
YouTube also clarified to TechCrunch that the tests featured on the site represent only a “small minority” of those being run across YouTube. And they are not at all inclusive of the broader set of product experiments the company runs, according to the company.
In addition, non-Premium users can opt to sign up to be notified of additional opportunities to participate in other YouTube research studies, if they choose. This option appears at the bottom of the YouTube.com/new page.
YouTube says the goal with the new experiments is two-fold. It allows product teams to receive feedback on different features and it allows Premium subscribers to act as early testers, if they want to.
Premium users who choose to participate can opt into and out of the new features individually, but can only try one experiment at a time.
This could serve to draw more YouTube users to the Premium subscription, as there’s a certain amount of clout involved with being able to try out features and products ahead of the general public. Consider it another membership perk then — something extra on top of the baseline Premium tier features like ad-free videos, downloads, background play and more.
YouTube, which today sees more than 2 billion monthly users, said earlier this year it has converted at least 20 million users to a paid subscription service. (YouTube Premium / YouTube Music). As of Q3 2020, YouTube was the No. 3 largest app by consumer spend worldwide across iOS and Android, per App Annie data.
- Targeting the wrong audience can lead to poor engagement on your YouTube channel. Competitor analysis will help you solve this problem.
- A well-structured plan for promotion will help you measure the results of your YouTube marketing campaign.
- By setting the right metrics, you can set your campaign in the right direction from the very start.
- Optimization of your YouTube channel is just a multiplier of quality.
- Creating user-centric titles will help you make content more clickable and user-friendly.
YouTube is a great platform to introduce your product or services to new audiences. In fact, YouTube has an overwhelming reach of two million active users globally. Yet, if you want to use Youtube promotion for your products, there are some common mistakes and pitfalls that can prevent you from succeeding.
1. Targeting the wrong audience
Many marketers make the same mistake of failing to identify their target audience. This often leads to the poor performance of their YouTube channel and poor engagement. So, if you notice that your YouTube channel doesn’t perform as well as expected, while the content quality seems to be in place, the problem may be rooted in targeting the wrong audience.
How to avoid this mistake?
It’s really easy to slip into believing that your product suits everybody or chose the wrong audience. Yet, there is something you can do to avoid this mistake altogether.
Competitor analysis is one of the best ways to indicate the right audience for your brand. Evaluate what your competitors are doing and who their target audience members are. Chances are that if your niche aligns, your audience will align too.
Besides analyzing your competitors, it’s useful to conduct analysis through the YouTube search. Go to YouTube and type in multiple search queries that match the user intent of the audience you’re targeting. Then, check out the demographics details of the audience who watches the videos from search results.
2. Not having a clear strategy
Not having a clear strategy is a common mistake many marketers face. Beings caught up in creating videos, marketers typically tend to forget about creating a well-structured plan for promotion.
When it comes to promoting your videos on YouTube, intuition isn’t the best thing to rely on. Any successful promotion strategy relies on a specific plan and calculations, rather than inner marketing instincts.
How to avoid this mistake?
You can’t build a YouTube promotion campaign without first developing a strategy. You can’t put your video out on the platform and hope for the best. So, make sure to set clear objectives and goals to measure the performance of your campaign. Also, you should have a content plan that includes detailed information on the role of your YouTube content as a part of the broader branded content efforts.
3. Tracking the wrong metrics
While it’s important that you know the goals and objectives of your YouTube promotion campaign from the very start, the type of metrics you’re tracking is important as well. Being caught up in the pursuit of views, comments, and likes, marketers often fail to set the right metrics. This may set your campaign in the wrong direction from the very start.
How to avoid this mistake?
Likes, shares, and comments are important. Yet, there are metrics that can do a better job indicating customer engagement. Here are just a few metrics worth measuring to evaluate the performance of your YouTube promotion efforts.
- Conversion rate: Conversion rate is a must-follow metric you should keep an eye on. If your YouTube efforts are aimed at promoting a particular product or business in general, the conversion rate is your go-to metric to track.
- Average view duration: The total number of views can be misleading. Out of 100 people who watched your video, only 10 could have watched it till the end. That’s why it’s important to measure the average view duration. The average view duration is the total watch time of your YouTube video divided by the total number of plays and replays. This metric will help you get the best estimate of how well your videos perform.
- Views to subscribers ratio: If you’re trying to grow your channel with promotions, you shouldn’t be concerned about the number of views your promotions get. Instead, you should be looking at the ratio of views to subscribers. If a video you promote is getting lots of views but none of the viewers subscribe to your channel, you’re not getting anywhere. So, you should aim at keeping your views to subscribers ratio between 8% and 12%.
- Traffic source: Keeping track of the traffic source won’t help your video promotion efforts directly, but you can gain some valuable insights from keeping track of this metric. Traffic sources will help you understand which promotions deliver the best results.
4. Valuing YouTube optimization over content quality
Let’s imagine that you’ve uploaded a video on YouTube and have been hugely disappointed by the number of views it got. What is the first thing you’re going to look at? Most people’s answer is optimization.
When getting fewer views than expected, marketers often think that they didn’t use the right keywords or metadata. Here’s what they fail to realize – optimization on YouTube is just a multiplier of quality. If the quality of content is poor, no amount of optimization can suddenly make it an instant viral sensation.
How to avoid this mistake?
Optimization can have a major impact on the performance of your channel under one condition. Your content must be of high quality. So, focus on the quality of your content first and don’t rely on optimization tools alone.
If you’re not particularly sure how to start your journey towards the top quality content, seeking advice online is certainly helpful. Search for online resources and eLearning courses, like LinkedIn Learning, to diversify your content and ensure its high quality.
5. Writing titles for SEO
Often professions who are comfortable with SEO, write titles for YouTube algorithms rather than the user. Here’s a problem with this approach – if the title isn’t interesting enough, users are far less likely to click on it.
Click-through rate can have a major impact on the performance of your YouTube channel, far more impact than any SEO benefit that a well-optimized title can provide.
How to avoid this mistake?
Make sure all video titles are user-centric. If you want to strategically format titles, make sure that the first part of the title is written specifically for your audience. Getting users interested has far more value than your SEO efforts.
These five mistakes can drown even the most well-implemented YouTube promotion. Now, as you’ve learned how to avoid these mistakes, you can incorporate a better performing strategy and see the improvement of results. Good luck implementing your newfound insights in real life.
The post Five YouTube promotion mistakes that even experienced professionals make appeared first on Search Engine Watch.
- Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”.
- Getting your video ranked in Google’s “video carousels” can drive lots of views to your channel but it will also allow you to control more elements in your target SERPs.
- Ranking in Google’s video carousel is quite doable and doesn’t require months of work or waiting. All you need is keyword research and video page optimization.
YouTube is one of the most popular social media networks out there allowing brands to get discovered by their customers. While creating a popular YouTube channel takes time and a lot of effort, it is well worth it. One piece of a puzzle many YouTube creators are missing is optimizing your videos for organic discoverability through Google’s video carousel.
Here’s a comprehensive guide that looks into all the elements that you can capture to win your spot in Google’s top SERP real estate.
What are YouTube video carousels?
Google offers a huge deal of organic visibility to YouTube videos through so-called video carousels, that is, interactive boxes featuring videos relating to the target search query:
Source: Google as of August 2020
There’s even more organic visibility for videos in mobile search results where videos carousels take almost the whole screen:
Source: Google as of August 2020
Whenever my video starts ranking in Google organic, it brings in lots of well-engaged views, especially as compared to other videos, even for very new/inactive channels:
Source: YouTube as of August 2020
But this strategy is not only helpful for driving views to your own channel. It is also a good way to better control your target Google SERPs.
There’s no denying a fact that videos are highly engaging and convert well, and we are pretty sure that visuals (in this case video thumbnails) may be stealing a lot of attention from Google’s organic results (in fact, there’s a real science behind the visual impact on consumers’ behavior), so ranking your video there will help you drive more exposure for your brand.
The good news, YouTube SEO takes less time than traditional SEO does. I have seen my videos ranking in Google within a week after I upload them to YouTube! So this is a pretty fast way to boost your channel views by ranking your videos in Google’s video carousel.
Craft a detailed and factual title
Your video page title is what you type in the “title” field when uploading your video:
For SEO purposes (which implies organic search visibility), the title of the page is the most important on-page element, so treat it with care.
Optimizing a page title is always about maintaining a fine balance: You want it to be creative and original enough to get clicks while still being able to add some searchable keywords.
You can only make your title 100 characters long max which is not much!
Here are a few suggestions for you:
- Always include a searchable keyword (here’s a quick guide on identifying one)
- If your video includes entities (names, places, events, brands, products, etc), include those in the video title
- Titles that include numbers generally get more clicks, so experiment with adding numbers to your video title
- Titles that are worded as questions may spur curiosity and get more clicks
- How-to titles always perform well for guides and instructions
Tip: Create videos around your target queries
You can go the other way around: Instead of trying to find a searchable keyword for your video idea, you can create videos around keywords you already know are popular with Google’s users.
You can easily do that with tools like Placeit that allows you to turn text content into the video format:
Screenshot source: Placeit as of August 2020
Placeit doesn’t require subscription payment, plus it offers free templates which makes it the most affordable video creation solution on the market.
The way it could work:
- Grab any article from your site that received Google traffic
- Use Google Search Console to find which search queries exactly drive clicks to your page
- Create videos around those queries (using your existing article)
Another way to find opportunities to get your video visible on Google’s video carousel is by using Ahrefs:
- Run your domain in Ahrefs and click to “Organic keywords”
- Click the filter called “SERP features” and check “Videos”
Here you go. There are all keywords your site is ranking for in Google and those are also search queries showing video carousels.
Source: Ahrefs as of August 2020
Ahrefs is my preferred SERP analytics tool due to its usability but of course, there are many more cool tools that can help you with this task.
Create a longer description
While for the video titles, we don’t have too many characters to work with, the video description field allows more characters than enough, so take the full advantage of those.
The video description field allows creators to put up to 5000 characters. It is important to create more detailed description for your video because search engines still rely on text content to index and rank your video.
Here are a few ideas on creating a more detailed and high-ranking video description:
1. Create your script
If you are uploading a video interview, a webinar, or conference coverage, chances are you have more than enough text spoken to create a detailed description.
Fiverr is full of gigs offering you to transcribe a video and turn it into text, so it is a pretty easy way to create the text version of any video:
Source: Fiverr as of August 2020
2. Use semantic analysis
I turn to semantic analysis at any time I am writing content. It always helps me discover more topics to cover and identify more questions to answer.
Text Optimizer is an easy and effective semantic research tool that analyzes Google’s search snippets to identify underlying concepts which will make your content more relevant to your target topic:
Source: Text Optimizer as of August 2020
I don’t think I know an alternative to Text Optimizer for creating an optimized context so easily, but here’s more on semantic analysis and why it is useful.
3. Create a time-stamped video outline
Don’t miss this step! YouTube allows you to add clickable timestamps that take viewers deeper into your video to where you discuss that subtopic.
Here’s a detailed tutorial on creating YouTube timestamps:
- Play your video up to the point where it starts discussing a new topic
- Pause your video at the point you want to timestamp
- Type the time exactly as you see in the video player into the video description field.
Source: YouTube as of August 2020
This clickable video outline in the video description will drive people deep into the video, so you will see more engagements.
On top of that, your video may enjoy even more exposure in search, because Google sometimes grabs that outline to show right inside search results:
Source: Google as of August 2020. (Google giving extra visibility to a video by showing its clickable outline right inside search results)
Add more tags and a few hashtags
YouTube tagging is still a good way to categorize your video the right way. They help search engines to better understand what it is your video is about and rank it accordingly.
You can up to 500-character worth of tags for each of your videos, and there’s no reason saving on those characters. Feel free to use all of them.
Hashtags were introduced not so long ago, and creators still confuse the two, so to help you out, here’s a quick list of how they work and:
|YouTube tags||YouTube hashtags|
|Where to enter||Separate the “Tags” field on the video edit page||Anywhere in the video description|
|Has limits||Max 500 characters||Max 15 hashtags|
|Have the hash/pound symbol #||No||Yes|
|Is visible on the public video pages||No||Yes|
|Helps make the video more findable||Yes||Yes|
While tags are mostly for YouTube search rankings, hashtags appear as a visible part of the page, so they send some relevancy signals to search engines:
Source: YouTube as of August 2020. (Enter hashtags into the description area and tags in the separate “Tags” field)
If you need help brainstorming more tags for your video, try Rapidtags.io which generates tags:
Source: Rapidtags.io as of August 2020
Create an eye-catching video thumbnail
A video thumbnail is what shows up in Google’s video carousel, so it will directly impact your click-through. This makes your video thumbnail one of the major assets for your video:
Source: YouTube as of August 2020
Luckily creating an eye-catching and, more importantly, click-inviting video thumbnail is not difficult. There are tools to create one for free, as well as cool templates to come up with your own unique recognizable style:
YouTube video optimization strategy is very much like any SEO strategy: You need to create a lot of relevant context for search engines to be able to understand and correctly classify your video. To optimize your YouTube video page:
- Craft an attention-grabbing title which would include your target keyword
- Write a detailed, semantically optimized video description (and include clickable video outline for viewers and search engines to easily access the part they are most interested in)
- Add tags and hashtags to make your video even more findable
Finally, links play a huge part in organic visibility, so make sure to link to your videos from your own site. This includes both embedding your videos and linking to them directly.
Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com. She can be found on Twitter @seosmarty.
The post How to get your YouTube videos appear in Google’s video carousel appeared first on Search Engine Watch.
- In the “coexisting with-COVID-19” world, an average user is now spending “Remote” is the new usual.
- Using the avenue of YouTube for your business can be an open-ended option to help with marketing and product promotions during the COVID-19 crisis.
- If you think this is an approachable recommendation for your business, here’s how YouTube can help you out in the COVID-19 situation.
The outbreak of COVID-19 has led global businesses to a scenario where business continuity has severely been challenged. All kinds of businesses – be it food and beverage, apparel and footwear, beauty, automotive, travel, or hospitality all have been severely impacted. Opportunities that help businesses navigate the strategic, operational, and financial change through the usual ways of marketing and promoting a business might not work anymore.
In the “coexisting with COVID-19” world, an average user is now spending “Remote” is the new usual. Hence, utilizing the avenue of YouTube for your business can be an open-ended option for organizations to help with their marketing and product promotions. So, if you think this is an approachable recommendation for your business, here’s how YouTube can help you out in the COVID-19 situation.
1. Get exposure to international clients
Either they post their own videos or watch the works of other YouTubers. With such a large audience in the funnel, bringing your business marketing to YouTube would be a good move. This holds true for businesses because they can register their presence on YouTube to showcase their resources. So, if you can create a channel on this platform and upload your organizational videos, you are opening yourself to a prospective audience that can be a potential clientele. If you are a setup based on any of the online business ideas, this can increase the sales as well as the overall recognition and reputation of your company.
Here are a few examples of YouTube video uploads for a business:
- YouTube podcasts with an expert panel
- Listicle videos of “Top 10”
- Explanatory videos for your business offering
- Product/service reviews of your business offering
- Company presentations
- New product launch videos
If you are concerned about the geography and language for your videos, it was never a barrier to YouTube, thanks to subtitles. While it is not feasible and easy to record your videos in multiple languages, YouTube does provide adding subtitles almost free of cost. So, that’s a box ticked off.
YouTube is heavily based on the viewership and subscription count of a channel. So, to increase the viewers and subscribers on YouTube, you would have to stay consistently active on this platform.
Skip the old content format. Create your new blogs in the video format with a voiceover and some animation. Listicles are by far one of the most popular YouTube video formats.
2. Become more visible on Google
As you probably already know, the Google search engine does not only pick up blogs and articles but also accumulates SEO juice from YouTube videos. Since videos are very high on engagement percentage, it is a great time to get on the video platform of YouTube. So, if you create a lot more unique content regularly, then it will be easier for your channel to appear in the search results.
You would also have to choose a suitable title for it. A relatively neutral title can help your videos show up on the “Trending” page. You would also have to provide some brief yet proper descriptions under your videos. This will make it easier for search engines to pick up your video content. Choosing the right time to post your videos should be based on your audience if you really want to maximize engagement.
As YouTube is a part of Google, you can also increase your website’s authority on the search engine by incorporating the same. In simple words, the more popular your YouTube channel is, the higher your website will rank in Google’s search results. It is also highly recommended that you employ the right SEO tools to further amp up the SEO game of your content.
If a YouTube video has a view time of fewer than 10 secs it’s going to count as a negative count – A huge factor that loses rankings!
3. Build revenue through AdSense
Besides getting popular on the business side of YouTube, you can also generate some amount for your business through YouTube’s AdSense. Almost every full-time YouTuber earns a lot more money than many people. Revenue from YouTube ads came to $ 4.7 billion in the fourth quarter, up 31% year over year. However, all sectors have been differently impacted by the eventual change in Ad spend.
This is something that can be achieved if your channel has enough of a viewer base. Firstly, a viewer would see your video’s or business’ ad through the video of any other channel and click on it. However, you will have to pay a small amount of revenue for it. Here’s an ideal scenario.
- After clicking, the viewer would proceed with your video and watch it. Nevertheless, if you already have added some ads from other content creators, then your viewer would watch them, too, in the process.
- With each click on those ads, you will earn some.
It does not sound really massive, right? But, if more than one million people watch your videos regularly, then, through AdSense, you can definitely earn some good money.
Figure out the categories of monetized videos on YouTube and try to jot them with your business content so that you don’t miss those AdSense dollars.
4. Seek inspiration from standard businesses and their YouTube channels
Almost every popular or highly-established company has its own YouTube channel. Check out the YouTube channels from Y Combinator, TED, Skillshare, Gary Vaynerchuk, and Neil Patel. These are a bunch of very popular business-oriented channels that are worth seeking inspiration from. So, if you do follow them, then you will be able to gain a lot of insights about marketing strategies and campaigns.
This can help you learn more about the crucial aspects of business and come up with your own ideas, and self-branding that can boost the growth of your organization.
YouTube is a trend-heavy platform where creators follow several patterns to bring their video to the “Trending” slot. While those can effectively help you, staying original in your pursuit can carve a niche for you.
5. Keep your content alive with YouTube repurposing
Before COVID-19 hit us, all businesses were on their usual path to creating their marketing content in several formats such as blogs, infographics, videos, whitepapers, eBooks, and more. However, now is the time to repurpose all the content or videos that you have created before and utilize them for aggressively claiming the YouTube business space for your industry.
You do not have to waste your time on the same project again and use it on another channel or place to reach your target audience quickly and easily.
For repurposing, you can use four different formats, which are – video series, infographics, podcasts, and presentations. This approach would help you to keep your audience engaged with works, which, in turn, might help you gain some new audience and clients.
Repurposing old content for conversion into YouTube videos not only saves your time but also keeps you in a mode where you are able to churn good content and post it out consistently.
6. Make use of YouTube influencer marketing
Based on your take on marketing budget, you can seek Influencer Marketing and rope in YouTubers to promote your products/services through their videos. This way, you might be able to gain some business through the means of their loyal fanbase.
Moreover, if you do enable the comment section of your videos and be active with the interaction, your business might be able to get some active leads for potential customers who are keen to engage with your business offering.
Influencer marketing is witnessing Micro-influencers making waves. So, do consider tapping this opportunity.
What else matters?
Once you have created your business YouTube channel, you have to focus on optimizing and growing it. Here are some of the checkboxes you need to tick off:
- A channel trailer is a great way to welcome new visitors who are coming across your channel for the first time. They would instantly know what videos to expect.
- Figure out the video length that works for your business. Too short or too long videos can kill the channel’s growth even before you know it.
- Channel art is crucial and can work its way to attract new audiences to your channel and make a lasting impression. Check out GaryVee’s channel art.
- To provide your channel with a visibility boost, paid promotion can always help.
- Organic growth can be your thing. All you have to do is keep producing high-quality videos that are relevant to your business and its audience.
It is true that this virus has highly impacted various segments in the business industry. Businesses are now looking to figure out possible steps and responses to mitigate risks in these uncertainties. As apparent, YouTube is a great platform to grow your business, especially during the time of COVID-19. So, stop waiting for the grass to grow and create a channel on the website and start working on it today.
Catherrine Garcia is an experienced Web Developer at WPCodingDev and a passionate blogger.
The post How businesses can use YouTube to tackle the COVID-19 business crisis appeared first on Search Engine Watch.
YouTube just took action against a collection of controversial figures synonymous with race-based hate, kicking the cluster of major channels off its platform on Monday.
The company deleted six channels: Richard Spencer‘s own channel and the affiliated channel for the National Policy Institute/Radix Journal, far right racist pseudo-science purveyor Stefan Molyneux, white supremacist outlet American Renaissance and affiliated channel AmRenPodcasts and white supremacist and former Ku Klux Klan leader David Duke.
“We have strict policies prohibiting hate speech on YouTube, and terminate any channel that repeatedly or egregiously violates those policies. After updating our guidelines to better address supremacist content, we saw a 5x spike in video removals and have terminated over 25,000 channels for violating our hate speech policies,” a YouTube spokesperson said in a statement provided to TechCrunch.
The company says that the channels violated the platform’s policies prohibiting YouTube videos from linking to off-platform hate content and rules prohibiting users from making claims of inferiority about a protected group.
YouTube’s latest house-cleaning of far-right and white nationalist figures follows the suspension of Proud Boys founder Gavin McInnes earlier this month. Some of the newly-booted YouTube account owners turned to still-active Twitter accounts to complain about losing their YouTube channels Monday afternoon.
The same day that YouTube enforced its rules against a high-profile set of far-right accounts, both Twitch and Reddit took their own actions against content that violated their respective rules around hate. The Amazon-owned gaming streaming service suspended President Trump’s account Monday, citing comments made in two Trump rallies that aired there, one years-old and one from the campaign’s recent Tulsa rally. And after years of criticism for its failure to stem harassment and racism on, Reddit announced that it would purge 2,000 subreddits, including r/The_Donald, the infamously hate-filled forum founded as Trump announced his candidacy.
Modern apps and services are a mixed bag when it comes to accessibility, and people with conditions that prevent them from using the usual smartphone or mouse and keyboard don’t often have good alternatives. Eye-tracking tech leader Tobii has engineered a solution with a set of popular apps that are built for navigation through gaze alone.
Working with a third-party developer that specializes in accessibility development, the company’s new suite of apps includes: Facebook, FB Messenger, WhatsApp, Instagram, Google, Google Calendar, Google Translate, Netflix, Spotify, YouTube, MSN and Android Messages.
These custom apps are for Tobii’s eye-tracking I-Series tablets or Windows PCs using Tobii peripherals and software.
Previously, users would generally have to use the generic web interfaces for those services, or some kind of extra layer on top of the native apps. It can work, but the buttons and menus are generally not designed for use via eye tracking, and may be small or finicky.
The new versions are still based on the web apps, but designed with gaze tracking in mind, with large, clear controls on one side and the app’s normal interface on the right. There are simple directional controls, of course, but also context and app-specific ones, like “genre” when browsing Netflix.
The company highlights one user, Delaina Parrish (in the lead image), who relies on apps like Instagram to build her Fearless Independence brand but has been limited in how easily she could use them due to her cerebral palsy. “These accessible apps have improved my daily productivity, my channels of communicating personally and for business, and my overall independence,” she said in the Tobii press release.
It’s hard to overestimate the difference between a tool or interface that’s “good enough” and able to be used by people with disabilities, and one that’s built with accessibility as a goal from the start. The new apps should be available on compatible devices now.
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