The top 5 social media tools to help market your business
Entrepreneurs are universally short on time and money. Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting.
Today, companies looking to automate or organize their social media assets are met with a myriad of options.
From customized apps by Wildfire and Fanzila to standardized systems that allow you to manage multiple brand pages like Vitrue and Buddy Media, it appears that now every start-up in Silicon Valley, New York, or Austin has jumped on the social media bandwagon promising to simplify your company’s Facebook, Twitter, Flickr, YouTube, or Google+ accounts.
Here’s our definitive list of the best social media apps you can get today:
Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Through third-party apps, businesspeople can connect most of their social media accounts, from Tumblr and Reddit to StumbleUpon and Instagram. Pinterest is not yet integrated, but once the “taste graph” offers an API, that should change.
One of the best features of Hootsuite is that you can integrate your Google+ business page. Only a few social media management apps offer any type of Google+ integration, so this is a huge bonus.
Flipboard is an social online magazine with a slick interface. It functions best on an iPhone, iPad, or iPod Touch but it is also available in beta version for Android. It is a free app which you can easily download in the iTunes store. After setting up an account, you must separately log into each of the sites that you want to connect: afterwards, Flipboard beautifully lays out all of the content with different sized images and fonts. The app aggregates more than just status updates; you can get news, images, links, videos, and more from many networks and publishers. While you can reply to comments and update your social networks within the app itself, you can also browse other content, such as “FlipTech” which provides relevant news articles. Bottom line: the app is incredibly attractive on an iPad or iPhone and that is why it is number one on the list
Twerioda tool you can use to analyze your followers streams to help you figure out when most of them are active on twitter. Knowing when YOUR followers are on Twitter will give you the best times to tweet your stuff.
Trust me, this is something that will be different for all users. Just because “Joe Blow Twitter Scientist” says to tweet at so and so time, doesn’t mean that time works for you.
Google Trends will allow you to search and compare terms and websites. You will get insights into the geographic visitation patterns and how much traffic websites or keywords are getting.
This site will give you access to compare the data for up to five different websites while viewing related sites and the top searches associated with each one.
uberVU is the only end-to-end social intelligence dashboard that covers all 4 social media value pillars: Monitoring, Analytics & Reporting, Engagement, Workflow.
One of the few tools that manages almost every social service, with a total of an impressive 25 as of now. The customizability when tracking and creating reports is amazing as well.
So what do I use?
Choosing the best social media tool will depend on the type of business using it and how important social media will be to the company. Most of the mentioned tools will offer an owner a free trial. Since there is no risk, it is best to give each one a try to determine the one that will make the biggest impact on the company.
Knowing which social media tools to use for your business or industry can be tricky and time consuming. Utilizing SEO companies that specialize in the use of these tools will generally save you time, money and many headaches.
A company like CBPO can assist you with exactly this kind of situation. They have years of researching social media tools and can advise you which to use or even if social media marketing will work for your business.
About the Author - CBPO
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