Yahoo Partners With Twitter To Further Personalize Homepage Newsfeed
Yahoo and Twitter have partnered to bring tweets directly into Yahoo homepage’s newsfeed on web and mobile, the company announced this morning. The move follows a relaunch of the front page back in February of this year. At the time, the company debuted a redesigned site with an increased emphasis on personalization, as well as a more modern design.
The Twitter partnership expands upon this earlier mission involving personalization – a key focus for Yahoo’s CEO Marissa Mayer – noting that Yahoo will now ”seamlessly include relevant and personalized tweets alongside stories from Yahoo! and our other sources.”
These tweets will now appear directly in the Yahoo news feed, which offers an endlessly scrollable stream of content, divided into sections like “All Stories,” “News,” “Local,” “Entertainment,” “Sports,” and more. The headlines which come from Twitter accounts will be indicated by referencing the source by its Twitter handle (e.g. “@ABCWorldNews” as opposed to “ABC News”) and there will be “Follow” buttons to the right of the stories, allowing users to click to add the news organization to their Twitter feed.
“Updates direct from politicians, celebrities, media outlets, and other publishers have become an important source of real-time news and information,” Mayer explained in the official announcement today. “140 characters can connect athletes with their fans, capture live chatter from the red carpet, and inspire global debate.”
Though the post did not detail how the addition of tweets specifically ties into Yahoo’s overarching personalization goals, that refers directly to changes that took place following the homepage revamp earlier this year. The front page’s selection of news articles now starts out as a generic grouping of stories, but as users click on content that interests them, the site adapts. The more it learns about a user’s interests, the more relevant and personalized the surfaced stories become. (At least in theory). This technology will now also apply to the tweets.
Yahoo has been moving to reinvent itself under Mayer’s leadership, gobbling up startups, paring down its scattered lineup and launching well-received apps like a revamped Flickr and its new Weather app for iOS, the latter which may be one of the highest rated iPhone applications we’ve seen, with 4,206 5-star reviews out of 4,832 ratings.
It’s worth noting too that the revamped Twitter-powered homepage has a mobile component as well. The update is rolling out to U.S. desktop and mobile users over the next few days, the company says.
January 1, 1994
December 4, 1996, Nasdaq:YHOO
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network…
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